PowerPoint Presentation

NSW MININGLearning from the past for a safer futureNSW MINING Learning from the past for a safer futureGeoff Denman and Jem Wallis

NSW MINING Learning from the past for a safer futureIs that a good sign?

Improving Visual Communications for OH&S in Coal Mines

NSW MINING Learning from the past for a safer future

Emerging Risks ReportNSW MINING Learning from the past for a safer future

Underwriters take risks every day of their lives, yet many are unaware of the subconscious thoughts that are clouding their judgments.

Behavioural Theory tells us there are many unintended filters which distort the way we think about risk.

Insurance professionals will benefit by being aware of these biases, leading to clearer thinking and a better management of risk.

Lloyds believes a better understanding of these issues will be of great benefit to our industry.

NSW MINING Learning from the past for a safer future

Personality affects perception of risk

Some groups perceive risk differently to others

Attitudes to risk depend how it is presented

Emotion is a driver of behavior

5. Communication of risk is challengingNSW MINING Learning from the past for a safer future

Emotion is a driver of behaviourNSW MINING Learning from the past for a safer future

NSW MINING Learning from the past for a safer future

Effective persuasion isdiscovering what people already believeNSW MINING Learning from the past for a safer future

And then playing that back to them in an engaging wayNSW MINING Learning from the past for a safer future

Its difficult managing and bringing people along with you

NSW MINING Learning from the past for a safer future

We call it - The Insightful TruthNSW MINING Learning from the past for a safer future

The creative expression is -

The Inspirational TruthNSW MINING Learning from the past for a safer future

Applying this to visual messages in minesNSW MINING Learning from the past for a safer future

Focus groups in representativeUnderground and Open-cut mines in NSW and QldNSW MINING Learning from the past for a safer future

Angus Place, NSWSpringvale, NSWNewlands, QLD (Open-cut)Bulga, NSW (Washery)

Western Coal Services, NSW (Washery)

Oaky North, Qld

Rolleston, Qld (Open-cut)NSW MINING Learning from the past for a safer future

Audit of existing communicationsNSW MINING Learning from the past for a safer future

General Compliance Signs HaveHighest Spontaneous RecallNSW MINING Learning from the past for a safer future

But no spontaneous recall of other Visual Health & Safety communicationNSW MINING Learning from the past for a safer future

Clutter

Lack of Rotation

Lack of Relevance

Emphasis on Verbal Communication

NSW MINING Learning from the past for a safer future

Explored Health & Safety messages from around the worldNSW MINING Learning from the past for a safer future

What struck a chord

NSW MINING Learning from the past for a safer future

Developing The Insightful Truth1. A respect for hazards

2. Accidents will happen but are preventable

3. Most accidents caused by human error/poor decision complacencyNSW MINING Learning from the past for a safer future

The Insightful Truth

Years of experience and training can be undone by just one moment of complacency or poor judgment.NSW MINING Learning from the past for a safer future

The Inspirational Truth

What ARE you thinking?NSW MINING Learning from the past for a safer future7. Work In Progress

NSW MINING Learning from the past for a safer futureVery positive response

High level of impact and arrest attentionGraphic imagesClear consequencesSimple and clear message

Consistent Main Message InferredYou need to stop and thinkYou need to keep your mind on the job (avoid complacency)In the end your safety is up to youThere are major consequences if you take risks

Confirmation of rotation strategy (every 3-4 months)you stop looking at them once theyve been there a while

NSW MINING Learning from the past for a safer futureConclusionsRotation of visual material and messaging quarterlyDifferent OH&S theme each time2. Make it RelevantPoor decision makingNear misses3. Optimise the executionLink visual OH&S communication with verbal reinforcementKeep it simple4. Placement and prominence is keyDe-clutterSite specific audit

NSW MINING Learning from the past for a safer future

Thank-youNSW MINING Learning from the past for a safer future