Genre research: Genre research: Hip-HopHip-Hop

The History of Hip-HopThe History of Hip-Hop

Hip hop music originatedHip hop music originated in 1970s block parties in New York City, specifically in 1970s block parties in New York City, specifically The Bronx. Hip hop culture, including graffiti and b-boying. The Bronx. Hip hop culture, including graffiti and b-boying.

In the 1930s more than a sixth of Harlem residents were from the West Indies, and In the 1930s more than a sixth of Harlem residents were from the West Indies, and the block parties of the '80s were closely similar to sound systems in Jamaica. the block parties of the '80s were closely similar to sound systems in Jamaica. These were large parties, originally outdoors, thrown by owners of loud and These were large parties, originally outdoors, thrown by owners of loud and expensive stereo equipment, which they could share with the community. expensive stereo equipment, which they could share with the community.

Rap music emerged from block parties after ultra-competitive DJs isolated Rap music emerged from block parties after ultra-competitive DJs isolated percussion breaks, those being the favorites among dancers, and MCs began percussion breaks, those being the favorites among dancers, and MCs began speaking over the beats; in Jamaica, a similar musical style called dub developed speaking over the beats; in Jamaica, a similar musical style called dub developed from the same isolated and elongated percussion breaks. from the same isolated and elongated percussion breaks.

"Rappers Delight" by the Sugar hill Gang is the first song that was recorded & "Rappers Delight" by the Sugar hill Gang is the first song that was recorded & released by a hip hop crew, and therefore is considered the first true hip hop released by a hip hop crew, and therefore is considered the first true hip hop release, though "King Tim III" by the R&B group Fatback Band and "Groovy Ghost release, though "King Tim III" by the R&B group Fatback Band and "Groovy Ghost Show" by Casper are sometimes considered to be the first because they featured Show" by Casper are sometimes considered to be the first because they featured rapping, and predated "Rapper's Delight" by a few months.rapping, and predated "Rapper's Delight" by a few months.

Key artistKey artist

Run-D.M.C.

Public EnemyN.W.A

2 Pac & Notorious B.I.G.

Grandmaster Flash & The Furious Five

The Beastie Boys Wu Tang Clan Afrika Bambaataa

DemographicDemographic

In fact, 70% of all hip-hop music In fact, 70% of all hip-hop music is bought by white teenagers age 18-34. is bought by white teenagers age 18-34.

It's "proof" that hip-hop has crossed over into the mainstream, hip-hop is no It's "proof" that hip-hop has crossed over into the mainstream, hip-hop is no longer "just a black thing" but has become part of the fabric of multicultural longer "just a black thing" but has become part of the fabric of multicultural American life.American life.

37.1% of 15-25-year-olds in China love hip hop? 37.1% of 15-25-year-olds in China love hip hop? 

The global hip hop community:The global hip hop community: twenty four million people between the ages  twenty four million people between the ages of 19-34, from a range of nationalities, ethnic groups and religions. Their of 19-34, from a range of nationalities, ethnic groups and religions. Their collective spending power is $500 billion annually in the U.S. alone.collective spending power is $500 billion annually in the U.S. alone.

majority of hip hop listeners are rich white kids in high school, if not majority of hip hop listeners are rich white kids in high school, if not younger. younger. 

Sub GenresSub Genres

Hip Hop

Battle Rap

Conscious Rap

Crunk

East Coast Hip-Hop

Gangsta Rap

Hyphy

Snap

Southern Rap

West Coast Hip-Hop

Christian hip hop

Grime

Nerdcore hip hop

The public have never been to fond of hip-hop music because it embraces The public have never been to fond of hip-hop music because it embraces in sex, drugs and violence. However not all sub genres do this but the in sex, drugs and violence. However not all sub genres do this but the majority does, this is seen as a problem although artist whom embrace in majority does, this is seen as a problem although artist whom embrace in sex, drugs and violence still manage to sell their CD’s and fill up their sex, drugs and violence still manage to sell their CD’s and fill up their concerts!concerts!

Also many governments and parents would be quick to point the finger at Also many governments and parents would be quick to point the finger at hip-hop music for the raise in crime because they believe hip-hop music hip-hop music for the raise in crime because they believe hip-hop music influences as well as inspires and makes people do things they would not influences as well as inspires and makes people do things they would not normally...normally...

On the other hand Hip-hop is seen as a cool genre and is one of the most On the other hand Hip-hop is seen as a cool genre and is one of the most valued along with the most listened genre by teenagers...valued along with the most listened genre by teenagers...

Record labels / key Record labels / key industry figuresindustry figures

Death Row Records Def Jam Recordings Young Money EntertainmentYoung Money Entertainment Cash Money RecordsCash Money Records Russell Simmons Music GroupRussell Simmons Music Group

MagazinesMagazines

CompetitionCompetition

The SourceThe Source is a United States-based, monthly full- is a United States-based, monthly full-colour magazine covering hip-hop music, politics, and culture, founded in colour magazine covering hip-hop music, politics, and culture, founded in 1988. It is the world's second longest running rap periodical, behind United 1988. It is the world's second longest running rap periodical, behind United Kingdom-based publication Kingdom-based publication Hip Hop ConnectionHip Hop Connection. . The SourceThe Source was founded  was founded as a newsletter in 1988. The current president of the publication is Jeremy as a newsletter in 1988. The current president of the publication is Jeremy Miller. From humble beginnings, the Miller. From humble beginnings, the SourceSource had grown into one of the  had grown into one of the largest and most influential hip-hop publications in the United States. It had largest and most influential hip-hop publications in the United States. It had even grown to the point of being called "The Bible of Hip-Hop.“even grown to the point of being called "The Bible of Hip-Hop.“

Currently the future of Currently the future of The SourceThe Source is uncertain is uncertain.. The publication lost The publication lost subscribers due to not delivering magazines on time and faces numerous subscribers due to not delivering magazines on time and faces numerous lawsuits totalling over a million dollarslawsuits totalling over a million dollars.. Rival magazine  Rival magazine XXLXXL is now the best- is now the best-selling hip-hop magazine. selling hip-hop magazine. The SourceThe Source is losing major advertising due to the  is losing major advertising due to the feuds with Eminem and 50 Centfeuds with Eminem and 50 Cent

Cross media...Cross media...

TV stations•MTV BASE

Radio stations •Hot97•Choice FM 107.1 & 96.9•Kiss 100

Magazines•The vibe•The source•XXL •King

Websites•http://hiphop-radio.50webs.com/•http://www.hiphopwalls.com/topsites/•http://www.rapcentral.co.uk/thuglife100/

Predictions for the futurePredictions for the future

Hip Hop is dying out, new artist find it Hip Hop is dying out, new artist find it easier to make it mainstream and avoid easier to make it mainstream and avoid negative stereotype which comes with negative stereotype which comes with hip-hop, by entering into another genre hip-hop, by entering into another genre such as RnB... (to be continued)such as RnB... (to be continued)