GENEROSITY

LEARNING TO GIVE INSTEAD OF TAKE

we are fallon

Game changing strategies in commoditized categories

Creating a category of ONE

Platform creativity

Forcing reappraisal

Return on imagination

Challenger branding

social currency solution neutral disruption

VALUE

entertainment brandsocial

VALUE

Right Idea. Wrong Word.

• It’s about building an idea in the world.

• It’s about leaving something behind.

• It’s about creating win-win scenarios.

• It’s about making sure the audience is getting as much as the brand.

Give a little bit.

Give a little bit of your love to me.

I’ll give a little bit of my life for you.

Now’s the time that we need to share.

So find yourself,

we’re on our way back home.

GENEROSITYIt’s about

Generosity Goes Beyond Paid Messaging.

Brand Idea

BrandBehavior

Account Planning Connection Planning

ideas

involvement

experience

Generosity Builds Ideas In The World AndLeaves Something Behind.

Then:

Ideas about brands.Now:

Brands about ideas.

Generosity Shifts How We Define Big Ideas.

It Makes People And CompaniesHappy To See Each Other.

This Isn’t Charity.Generous Brands Are Thriving Globally.

It Scales.

we are fallonTate Tracks

Generosity Means Doing More.

Generosity Is About Letting Go.

“Nothing chillin at the Holidae Inn

(Who you wit?) Me and my peeps won’tyou bring four of your friends”.

Chingy

Generosity Changes Planning.

Street Magician.

Author To Editor.

Generosity Requires New Metrics.

Trust Identification Social Participation Ownership

Generosity Is Better For Us.

“Music can change the worldbecause it can change people.”

Bono