Generic Presentation

Die Burger is the most read daily broadsheet in the Western Cape. Separate editions are published for the Western and Eastern Cape. Drivers in Die Burger's circulation department travel about 25 000 km a day to deliver newspapers as far as Alexander Bay, Upington and East London.Die Burger's editorial policy supports the following values: A multiparty democracy; A free-market economy; Personal freedom; Press freedom; Full and equal status for Afrikaans

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• Northern Cape 8 000 ( 2%)• Western Cape 384 000 (84%)• Eastern Cape 67 000 (14%)

ReadershipSource: AMPS 2013AB (Jan 2012-Dec 2013)

Limpopo

KwaZulu Natal

North West

Free StateNorthern Cape

Eastern CapeWestern Cape

Mpumala

ng

a

Gauteng

Source for Readership : AMPS 2013ABSource for Circulation : ABC Jan-Mar 2014

Circulation: 59 895 Readership: 459 000

Readers per copy: 8

Gender Age groups

RaceLanguage

Men: 56%Women: 44%

Demographics of our readers

15-24 yrs: 10% 25-34 yrs: 13%

35-49 yrs: 34%50+ years: 43%

Afrikaans: 79% English: 19% Other: 2%

White: 49% Coloured: 49%

Black: 2%

415 000 (90%) readers are older then 25 years

Source for Readership : AMPS 2013AB

Lower than R5000

R5,000-R7,999

R8,000-R10,999

R11,000-R19,999

R20,000+

17%

17%

17%

24%

24%

HH income of our readers

Average household income – R14,324

121 000 (65%) Die Burger households have a household income of

R 8,000+

Source for Readership : AMPS 2013AB

Education levels

Less than Matric Matric Tertiary education

53% 33% 14%

64%26%

10%

38%38%

24%

Burger readersWestern Cape/ Northern Cape/ Eastern Cape populationTotal population

Source for Readership : AMPS 2013AB

Die Burger readers are better educated in proportion to total population.

Die Burger readers are affluent individuals between LSM 7 and

10.

Living Standards of our readers

LSM 10 - 14%

LSM 5 – 1%

LSM 7-10

•383 000 (81%) readers

LSM 8-10

•305 000 (65%) readers

Source for Readership : AMPS 2013AB

Work status of Die Burger readers

Working Housewife Student Retired Unemployed

53%

12%

4%

21%

11%

Source for Readership : AMPS 2013AB

Die Burger readers are a combination of married and

single individuals in different life-stages.

42%

58%

Young Couples 7%Mature Couples 26%Young Families 19%Mature Families 11%

At-home Singles 11%

Young Independent Singles 3%

Mature Singles 16%

Single-parent Families 8%

291 000 readers

168 000 readers

Lifestages

Source for Readership : AMPS 2013AB

Son Daily Voice Die Burger Cape Argus Cape Times

Daily Sun DFA The Times Die Volksblad

973

508

393318

215 209

62 51 31

876

314 312

74 63 57 24 16 29

604

380334

271

169

7528 45 24

Total Western Cape/ Northern Cape PopulationAfrikaans readers in Western Cape/ Northern CapeLSM 7- 10 readers in Western Cape/ Northern Cape

Daily newspapers in the Northern Cape/ Western Cape

Readership comparison

Figures in 000s

Source for Readership : AMPS 2013AB

Daily Sun Daily Dispatch

The Herald Son Die Burger The Times Daily Voice Cape Argus Die Volksblad

228 222

203

124

67

81 1 1

2914

42

105

49

1 1 0 1

97

150 155

66

49

81 1 1

Total Eastern Cape readers Afrikaans readers in Eastern Cape LSM 7- 10 readers in Eastern Cape

Daily newspapers in the Eastern Cape

Readership comparisonFigures in 000s

Source for Readership : AMPS 2013AB

Average HH income comparison of Daily Newspapers in the

Western Cape/Northern Cape and the Eastern Cape

 Eastern Cape Readers

Daily Dispatch R 15 821The Herald R 14 265Die Burger R 12 976Son R 8 045Daily Sun R 7 328

Western Cape/ Northern Cape readers

The Times R 19 990Die Volksblad R 15 139Die Burger R 14 562Cape Argus R 14 314Cape Times R 14 141Son R 10 408Daily Voice R 10 144DFA R 8 722Daily Sun R 6 349

Source for Readership : AMPS 2013AB

Thank You