ge and skewed sex ratio

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Ultrasound MachineIndia, China&a skewed sex ratioGroup 7


OverviewBackground of GEs product misuseSolutions and suggestions

I. Overview

Overview of General Electric CompanyGE is a services, technology and manufacturing company operating in more than 100 countries and employs 313,000 people worldwide

The company traces its beginnings to Thomas A. Edison, who established Edison Electric Light Company in 1878

In 1892, a merger of Edison General Electric Company and Thomson-Houston Electric Company created General Electric Company

Headquarter located in United States

Revenue: 147.359 billion (2012)Employees: 305,000 (2012)

GE In India Since 1902

GEs India Portfolio

Healthcare facilities in India70% of the country population lived in rural areas of India, only 20% of hospitals are in rural communities and only 24% of towns in rural areas have a healthcare facility

Ultrasound Machine ?Creating images that allow various organs in the body to be examinedThe machine sends out high-frequency sound waves, which reflect off body structuresA computer receives these reflected waves and uses them to create a picture.

The Uses Of UltrasoundDetection of fetal defects or complications during child birthEvaluation of blood flow in blood vesselsDetecting kidney stones and prostate cancer earlyIdentifying abnormal structures in the heartGender Determination

Ultrasound salesSkewed Sex ratioProblem: Ultrasound & Skewed Sex Ratio


The Decline In Sex Ratio"Ultrasound is the main reason why the sex ratio is coming down," says Kalpana BhavreOnly China today has a wider gender gap, with 832 girls born for every 1,000 boys among infants aged 0 to 4 years, according to UNICEF. GE sells about three times as many ultrasound machines in China as in India

II. Background of GEs product misuse



VS600 rupees50,000 rupees



2004 Implemented the Pre-Natal Diagnostic Techniques (PNDT) Act of 1994

361 ultrasound scan centres were issued notices for non-compliance with the PNDT Act.Licences of 91 centres were cancelled.422 different cases against doctors accused of using ultrasounds for sex selection.

In ChinaCULTURE (Confucianism)

Boys are better

ConfuciusDaughters are like water that splashes out of the family and cannot be gotten back after marriage(Chinese expression)


One-child policyWeak enforcement of Law on Maternal and Infant Health Care


AvailableEasy to access

III. Solutions & Suggestions

Why GE have to act?Law

Why GE have to act?Reputation

Why GE have to act?Corporate Social Responsibility

GEs action

Refused to sell ultrasound technology to family planning clinics, or to sell products below a certain price. Advised customer through warning stickers and advertisements.Trained sales and marketing personnel.

In China

GEs action

Care for Girls campaign billboardsIn China

One child policy will be loosenedCRITICISM

GEs action

In IndiaSafeguard

GEs action

In IndiaTraining program

GEs action

In IndiaWarning stickers and posters

GEs action

In India

Sponsor for a female tennis star

SuggestionsPromote Standard Industry Practices

SuggestionsSponsor for TV drama

SuggestionsWork with social activists and NGOs