gati 3pl - third party logistics
TRANSCRIPT
GATI – Evolution Of Third Party Logistics
Presented by: Amrita Arivdekar Dhaval Shah Gayatri Iyer Makarand Rane Pankaj Godhwani
April 10, 2023 1
Objectives of Presentation How GATI Evolved Challenges Faced Strategies to overcome Challenges Lucrative Business Model Reorganization
April 10, 2023 2
Introduction
GATI – Ahead In Reach Headed by Mr. Mahendra Agarwal, MD Door-To-Door Cargo Co,1989 1.5 Million Packages in 29 States In
India Speedy & Efficient Movement of Cargo
April 10, 2023 3
Continued…..
Tie up with Airlines & Railways Customer Relationship Marketing Money Back Guarantee & Value Of
Money For Customers Operational Efficiency & Service
Reliability Efficient Reorganization
April 10, 2023 4
Mission and Vision
MissionTo provide prompt services to delight customers
by setting new trends through innovation & technology & creating value for money
VisionRedefining services by offering value added services with highest quality & being
pioneering leader in the business segment.
April 10, 2023 5
Journey of GATI
Phase 1(1989-94)
Phase 2(1994-98)
Phase 3(1998-03)
April 10, 2023 6
Continued....
Phase 1•Division of Transport Corporation of India (TCI)•Door-To-Door Cargo company•Separate Brand Equity•Initial venture failed to meet expectation
Phase 2•Separation from TCI in1994•Demerger form TCI in 1996•Tie-up with Indian Airlines•Several new services were introduced
Phase 3•GATI going International in 1999•Started operating in 10 regions by 2001•Acquisition of Shipping and Highway business of TCI•Introduced combination of modes at customers choice
April 10, 2023 7
Challenges
April 10, 2023 8
Strategies
Separate Brand Equity Customers values and appreciates
“Differences“○ Time bound delivery○ Point-to-point service○ Premium priced cargo
GATI Associates
April 10, 2023 9
Continued…..
Bulk Advertisements Money Back Scheme Payment on Proof of Delivery Advanced CRM Techniques Improved Tie-Ups
April 10, 2023 10
Airlines
Tie up with Indian Airlines 300Tonnes/Day Economies Of Scale Self – Owned Operations Fleet flexibility
April 10, 2023 11
Railways 3 Year Contract Each train Rs.10 Lakh Delhi-Madras – Best Route
Problems No Return Load Fixed Payment Collection not equal to Commitment Delayed Shipments Reduced Traffic
April 10, 2023 12
Reorganisation
Before
Divided into Regions
Independent Units
Lack Of Professional Orientation
After
Vertically Separated
Divisional Heads
Rationalized Branches
April 10, 2023 13
Recommendations
Proper Management Railways Potential Efficient Branding International Operations Corporate Social Responsibility
Activities Marketing Strategies Long – Term Sustainability
April 10, 2023 14
Conclusion
Unexplored Territory Product Variety “Service First , Cost Next “ Reorganisation led to Stiff Competition Product Variety & Proliferation
April 10, 2023 15
Thank You
April 10, 2023 16