gamified tv ads with augmented reality

Confidential ©2013 Syntel, Inc.

GAMIFIED -AUGMENTED

SMART TV AD’S


Introduction to Mobile

Augmented Gamified

Ad’s

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Smart Advertising through the use of Augmented Reality (AR) has gained tremendous gain in recent years. In a recent coming years all SMB units looking mobile as a new Paradigm for shaping their marketing needs.

The availability of smart TV , smart phones and tablets with wireless internet connectivity have made mobile AR applications more viable than ever. As a result, brand owners and advertising companies have been actively looking for new ways to reachout a wider audience to interact with their brands using AR.

The Agenda of the presentation walkthrough the different interaction points and benefits of mobile AR application for product branding. The presentation shows the different ways interacting with a brand's advertising campaign using AR in different context.

Mobile Augmented Reality (MAR) offers a new age of users Gen-Y. they are the potential users for new age digital marketing , socalising and create followers and potential future customers. Mobile augmented reality thus enables users to move around and explore what is around them freely within real world.

Mobile Augmented Reality (MAR) applications are becoming more sophisticated, it is responsible for generating an enormous amount of profit in advertising, games and applications along with big Data for future reference.

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• Real-time Data sync and showing information based on

image capture

• Using Augmented Reality for showing the information from

web to Handheld Device

• Smart App recognize the image pattern of Actor and show

the Actor wiki and all movie info

Augmented Smart TV AD’S

Actor Wiki Page & Profile Sites, Award & Accolades

Actor Movie List & upcoming MoviesSocial Media website


• Scan Barcode or QRcode from newspaper, showing the relevant video along

with offer support of Mobile Augmented Reality (MAR) .

• It Ask user detail and , offer to play contest and give coupons as prize for

redemption

• It also ask the feedback for the particular Ad’s and give points and badges for

participation and give more point for referring new friends.

Scanning QR Code of Print AD

User Play the contest and win point and

prizes

More points and badges for referring new friends ,

posting comments on Social media sites


• User watch performance on the TV, with Gamified App rate the user on different parameters on Real-time

• Expert give comment for improvement

• The interactive visual interface keeps users

visually engaged.

• The singing ratings give a competitive dimension to

the platform.

• Real-time feedback to the user with score, rank,

percentile, and directions for improvement

encourage users to keep trying to improve their

singing.

• Virtual video Audition


• In Metro station short burst AD’S engage user to earn

points.

• User can view the AD’s and play contest

• Answer simple quiz and recharge mobile on go by point

redemption

• Metro Traveler scan Ad’s playing games and earn points

and redeem for metro card renewal

• Cabs services- Earn points by view Rotation Ads and feedback.

• points to redeem against bills discount on Actual fare

(Low budget Ads will target through cab Service )


• User can view and scan Ad’s on Luxury bus to get discount on ticket.

• 30 squats for a free ride. The machine equipped with a camera delivered free bus tickets to commuters able

to complete 30 squats in two minutes.


• Bus stand equipped with 72-inch touch screen of offer addictive games that you can play right then and

there while waiting for your bus—and since it’s even more fun to play together (and especially to beat

someone), you can challenge players at other stops to live head-to-head games.

• User can view the game Ad’s (trailer) and download the game from touch screen Panel with one touch

and play when travel


• 79 percent of consumers use second screen TV commercials at Retail market.

• User get coupons and discount by touching the phone on Digital signage screen

• User can view product AD, consumer comments, Add wish list and one touch payment by touching the phone

on Digital signage screen


• De Beers is allowing people all over the world to “virtually try on” jewelry that features its “Forevermark”

diamond brand.


• Time Warner Cable and Reality Interactive Connect US Open Tennis Fans Using Touchscreens


Mobile + Social = Success

Mobile Monthly Active Users = 184 million

Source: Twitter 2014

Facebook reports 1 billion active users on mobile devices

Source: Facebook 2014

41% of LinkedIn users access the site from mobile devices Source: LinkedIn 2014

88% of SMBs in hyper growth use social media to generate word of mouth about their company.

Source: HubSpot 2014


4 out of 5 SMB’s have no Mobile Marketing

Mobile Advertising ?


Mobile Strategy

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Mobile Strategy: Mobile Advertising

• 75% Australians comfortable with mobile ads

• Introduced you to something new 56%

• Helped you learn more about something 37%

Source: “A Global Perspective on Mobile Advertising”

Consider mobile within advertising mix


Mobile Strategy: QR codes

• From print, outdoor to online

• Extend communications


Mobile Strategy: Podcast / Vodcasts

• Live / pre-corded broadcasts

• Product instruction

• What Mobile friendly content do you have?

• Short 2-3 mins

http://www.dailygrape.net


Mobile Strategy: Coupons & Deals

Specials & Last min offers

Facebook DEALS – coming soon

•Drive’s measurable foot traffic

•Promotes product trial

•Socialises deal redemption via Facebook


Benefits of Augmented

Reality Mobile

Advertising

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Benefits of Augmented Reality Mobile Advertising

• Offer Engaging & Interactive Content: Unlike traditional advertising, such as direct mail,

text marketing via SMS and MMS can offer photos, videos, and other interactive content that

consumers connect with in a personal and direct way. This more intimate and engaging method

of building a branded experience for consumers results in a compelling pitch for customers to

stay interested in the brand and allow for continued engagement. Through rich media and

interactive content, mobile users feel they have become part of the brand rather than simply a

distant audience being marketed to.



• Enhances brand recognition -Gamification added to the physical products helps to

engage customers with a product and works as an incentive to a quicker purchase.It

addresses the targeted audience at their point of need. A mobile ad creates excitement

among the customers and also encourages them to talk about it in their friends’ circle. It

encourages free publicity and can actually increase the product sale.

• Build customer database- When customers opt to receive an ad then that information

can be used for customer retention and loyalty marketing. This ensures that the customers

stick to a particular brand and gain its discounts and deals.



• Mobile ads prove to be more personal and intimate - Customers are likely to pay more

heed to an advertisement that is promoted on the mobile platform than any other mode.

• Empowers advertising campaigns - Brands can incorporate AR experience into an

advert which directs the user to the additional web content, product video, coupons etc.



• Consumer is the King - customers “try” before they buy with a 3D product preview .The

product demonstration may not be as high pressure as a pitch situation but it is still a

selling opportunity. AR experience can make an engaging alternative in situations when it

is impossible to demonstrate a real product.

• Lower Costs = Higher ROI & Cost Per Conversion- The cost of running mobile

campaigns is less expensive per user than direct mail, ROI is extremely optimized via

mobile marketing. It tends to be a stronger setup for future engagement possibilities, as

mobile marketing is a much more intimate relationship building experience.

• Searches for deals - Augmented reality

functionality helps merchants’ offers get

found and used by consumers.

• Customized ads relevant to user viewing

content.(e.g; If someone listening music or watching his favorite

singer music video , instant Ad for singer music Concert

and ticket booking)

• Posting Suggestion and comments on

Social media sites and TV centric sites

used for analytics ,improvement and need.


How Mobile AD’S help Small & Medium Scale Business

• Increase User Engagement

• Continues Engagement Loop

• Increase Revenue of Small and Medium based service Industry

• Quantitate & Qualitative Data for Future reference termed as “Big Data: with Analytics

• The market for mobile advertising

is expected to grow to 1.5 billion by

2013, according to a recent survey.

It becomes mandatory for

organizations to utilize mobile ads

to cater to a wider market.

• It is a cost- effective means of

marketing the company’s products

and services. It saves the money

put for printing ads and proves to

be a more effective medium of

increasing sales.


Conclusion

Gamified Mobile Augmented reality becoming a part of everyone’s reality in the next few years, transforming

mobiles into advanced sensors and lives into connected networks.

Mobile Augmented Reality Services helping the retail business for small to medium scale generate a new

age of direct benefited consumers & business house. Because users will need to download contents and

information from the Internet, network performance and cost will be key.

Mobile Augmented Reality application are much cheaper as compare to traditional media. The business

users /advertisers can measure the response to the advertisement in real time. Analytics available for the

purpose which let the advertisers find out how many people have scanned the advertisement, from where

and using which handset. Also in some cases the demographic details of the person can also be accessed.

Thus enabling the advertisers to understand their customers better.

It is an interactive medium which keeps the users in control of the experience enabling them to retrieve only

the information that they want. They can access the advertisement from their mobile phones from wherever

they are using the technology.

It not only makes a brand more innovative and responsive but also increases its perceived value .

Augmented Reality is available on the mobile and thus becomes very personal, given that the users of

smartphones are increasing every day. It appeals especially the younger tech-lovers who are usually

skeptical of traditional advertising.

“ Its a whole idea of changing the paradigm of new age of advertising? “

gamified tv ads with augmented reality

Mobile

mobile ar applications

recharge mobile

use of augmented reality

smart advertising

new friends

new ways

different interaction

prizesmore points