gamification: the secret for increased engagement — lasandra brill (social fresh west 2012)

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Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Gamification: The Best Kept Secret for Increased Engagement LaSandra Brill Sr. Manager, Global Social Media Cisco @LaSandraBrill

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  • 1. Gamification: The BestKept Secret for IncreasedEngagementLaSandra BrillSr. Manager, Global Social MediaCisco@LaSandraBrill 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

2. http://www.youtube.com/watch?feature=player_embedded&v=2lXh2n0aPyw 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 3. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3 4. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 5. Over 70 Percent of Global2000 Organizations WillHave at Least One GamifiedApplication by 2014 Gartner, Inc 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 6. What can gamification do for your business Drive Engagement, Leads & Sales Increase Adoption, Usage & Loyalty Improve Employee Productivity & Training 2010 Cisco and/or its affiliates. All rights reserved.Cisco Confidential 6 7. FunRewarding Addicting MeaningfulEngaging 2010 Cisco and/or its affiliates. All rights reserved.Cisco Confidential 7 8. BadgesLeader BoardsLevelsGamificationTechniquesReputationProgress Bar Virtual Currency Rewards 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 9. Ok, So Whos Doing it? 10. Huffington Post 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 11. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 12. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 13. Increased Engagement and Actions: Completed profile Comments Liking / Tweeting blog posts Repeat Visits Watching Videos Exploring the site 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 14. 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 15. Social sign-on BadgesReputation 2010 Cisco and/or its affiliates. All rights reserved.Cisco Confidential 15 16. Increased Participation: Outlines a learning path Incents participation Rewards accomplishments Internal Competition Reputation / Status Recognition 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 17. Created Community: Bridges on- and offline engagementFacilitates information sharingEncourages conversationsPromotes healthy competitionExtends the life of the event 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 18. Key Takeaways:Anything can be gamified!FRAME It!Create a clear progression pathAlways keep your end goal in mindExperiment & learn 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 19. Thank you. 20. 1. Start with the big picture2. Do your homework before you begin3. Make this effort relevant to your business4. Always think why your audience should care5. Clearly outline the benefits of participation6. Be smart about rewarding7. Create a clear progression path8. Make the experience engaging9. Stay engaged10.Experiment 210 followers 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 21. Sample Questions: Why am I doing this? What do I want to accomplish? What behaviors do I want to drive? How does this effort tie back to the big picture? What otherhigher level initiatives/objectives do I need to consider? Why would people care to participate? Whats in it for them? What tactics will help me provoke each desired behavior? How, when and where am I going to reward participants? Whatwill they find meaningful? How can participants advance to the next level(s)? How am I going to measure success? What information do Ineed to collect and what do I need to put in place to measure? What resources (financial, human, infrastructure, etc) do I need? Whats the long-term plan to maintain this effort? Why willpeople stay engaged? 2010 Cisco and/or its affiliates. All rights reserved.Cisco Confidential 21