gamification presentation - what is gamification and how should you use it?
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What is Gamification and How can you Apply it?
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Is this Gamification?
Adver-game
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What about this?
Game
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Getting closer..
Gamify
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Gamification Defined
What it means?
Gamification is making a behaviour fun through the use of engagement.
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Gamification Defined
What it means?
Gamification is categorized by 3 Game Mechanics: Game mechanics type, benefits and personality type.
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Game Mechanics type
BenefitsPersonality type
Gamification Defined
- Feedback
- Fun- Friends
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Game Mechanics
Game Mechanic Types: Progression, Feedback and Behavioural
Benefits: Engagement, Loyalty, Time Spent, Influence, Fun, SEO, UGC and Virality
Personalities: Explorer, Achiever, Social and Killer
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Techniques Used
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How you can apply Gamification
1. Different Personality Types
2. Visual Feedback
3. Progression Notifications
4. Social Nudges
5. Loyalty Benefits
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1. Gamification for multiple personality types
Influence BehaviourLevels and leadership boards, mempals for the socialites and real time feedback .
Memrise.com
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2. Decisions Made Easy With Visual Feedback
Real time feedback Debt, purchase goal progression bars
Mint.com
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3. Career Progression Bars
Progress Bars Demand Score 0-100
Education, experience and network are factors
Identified.com
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4. Social Nudges
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5. The Benefits of Loyalty
Badges for return and frequent use such as foursquare
Benefits being digital for status and social
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What Gamification isn’t
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Gamification Defined
Gamification is making a behaviour fun through the use of engagement.
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How you can apply Gamification
• Different Personality Types
• Visual Feedback
• Progression Notifications
• Social Nudges
• Loyalty Benefits