gamification im personalwesen - erfahrungsbericht von sap
TRANSCRIPT
Gamification im Personalwesen
Philipp Herzig, SAP Lead Enterprise Gamification
Thomas Jenewein, SAP Education Business Development
© 2015 SAP AG. All rights reserved. 2 Public
Level der Präsentation
Intro
Gamification im Personalwesen
Beispiele der SAP
Umsetzung
3
Level 1: Intro
© 2015 SAP AG. All rights reserved. 4 Public
SAP Education im Überblick
© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4
Services & Inhalte
• Standardschulungen in SAP Schulungszentren
• Anwenderschulungen gefördert, per E-Learning oder maßgeschneidert
• Kundenindividuelle Schulungen: kundenspezifisch beim Kunden oder in Schulungszentren
• Zertifizierungen (Berater, Anwender)
• Education Consulting kundenindividueller Trainingsplan, Coaching & Materialerstellung
• SAP Learning Hub über 5000 E-Learning & Handbücher, social Learning & Schulungssysteme im Abo
Software
• SAP Workforce Performance Builder Erstellen und Verteilen von Benutzer Doku, kontextsensitive Hilfe, Testskripts, E-Learning,
• SAP User Experience Management by KNOA Messung der Benutzung um Support & Lernprozesse zu verbessern
• SAP Assessment Manager Suite für Assessment & Zertifizierung
• SuccessFactors Learning & SAP Learning Solution Lernplattform, zur Planung und Steuerung aller Lernprozesse (Cloud & on Premise)
© 2015 SAP AG. All rights reserved. 5 Public
© 2015 SAP AG. All rights reserved. 6 Public
© 2015 SAP AG. All rights reserved. 7 Public
© 2015 SAP AG. All rights reserved. 8 Public
Wie engagiert ist dieser Mitarbeiter?
9
Gamification = Nutzung von Spiel Elementen in
Spielfremdem Kontext (Wikipedia)
Mehr Spass
© 2015 SAP AG. All rights reserved. 10 Public
Ziele von Gamification
Engagieren
Messen Unterhalten
Lernen
© 2015 SAP AG. All rights reserved. 11 Public
Average age of gamers in years? 37
25
42
3:1
97
% of gamers older than 50?
Social vs competitive games?
% of frequent female gamers?
% of youth playing computer games?
© 2015 SAP AG. All rights reserved. 12 Public
Spielemechanismen
© 2015 SAP AG. All rights reserved. 13 Public
Normale Reaktionen auf Gamification
„Unseriös“
„Zeitverschwendung“
„Ausbeutung“
© 2015 SAP AG. All rights reserved. 14 Public
…. Aber wir nutzen es schon unbewusst
LinkedIn Fitbit
15
Level 2: Gamification im HR
© 2015 SAP AG. All rights reserved. 16 Public
Wo kann Gamification Ansetzen?
Recruiting
Lernen & Weiterbildung
Mitarbeiter Engagment
Compensation
Gesundheitsmanagement
Performance Management
17
Level 3: Beispiele
© 2015 SAP AG. All rights reserved. 18 Public
Recruiting
Americas Army :
• Online-Computerspiel Taktik-/Ego-
Shooter
• Entwickelt durch United States Army
• Kostenlos
• erfolgreichste Spieler werden kontaktiert
• Über 32 Mio$ Kosten
© 2015 SAP AG. All rights reserved. 19 Public
Recruiting
My Mariott Hotel – managen einer Hotelküche
Benefits:
• Innovativere Arbeitgebermarke
• Einblicke in die tägliche Arbeit
• Mehr Spass im Recruiting
• Bessere “Selbstselektion”
© 2015 SAP AG. All rights reserved. 20 Public
Recruiting
RWE-Karrierewebsite
´Bewerberakademie´ bietet Tests
im Edutainment Format
© 2015 SAP AG. All rights reserved. 22 Public
Gesundheitsmanagement
SAP-Mitarbeiter können Fitnesstracker
zum Vorzugspreis bestellen
Teil des Programms: „Take Charge of
Your Health and Well-Being”
© 2015 SAP AG. All rights reserved. 23 Public
Compensation & Rewards: Verteilen von Kudos/ Badges
oder Expertise an Kollegen in SAP Jam
© 2015 SAP AG. All rights reserved. 24 Public
Förderung von Mitarbeiter Engagement & Onboarding im
Vertrieb (SAP Quest App, SAP Quiz)
• Annahme & Engagement von Tools fördern
• Mehr Interaktion & Mehr Spass
• Punkte, Missions, Badges
• Einlösen & Spenden der Punkte
• Ansatz ähnliche
wie Quizduell
• Onboarding
• Events
© 2015 SAP AG. All rights reserved. 25 Public
SAP interne Spiele
Lernen & Wissenstransfer
Edugames – z.B. zum Thema Nachhaltigkeit
Komplexe Simulation: SAP ERP Simulation Game (openSAP MOOC für Moderatoren)
© 2015 SAP AG. All rights reserved. 26 Public
Gamification im SAP Learning Hub
Ziele: Lerner belohen
• Für Wertbeiträge in der Community
• Ziel-Erreichung
• Out of Scope: Gamification im Lerninhalt
Vorteile:
• Engagement & Motivation erhöhen
• Bessere Kundenbindung
Detaillierter Blog zum Konzept der Lernräume
© 2015 SAP AG. All rights reserved. 27 Public
Beispielhafter Gamification Prozess im SAP Learning Hub
• Missions
• Level & points • Auswahl einer Mission
• User performs neccesary
tasks e.g. watches
onboarding video
• rewarded with points &
badge
© 2015 SAP AG. All rights reserved. 28 Public
Profil Update
• Status Updated
• Detailed updates
© 2015 SAP AG. All rights reserved. 29 Public
Ergebnisse der SAP Learning Hub Missions
HANA Quiz Challenge
3200 akzeptiert, 700
bestanden
6900 akzeptiert,
89.000 Ansichten
Mehr als 2000 Buchungen
der Discovery Edition
Ca. 100 Blogbeiträge
Bekanntheit &
Engagement
gesteigert!
+ Verdopplung der Abonnenten der Community;
ca. 800 Kommentare
© 2015 SAP AG. All rights reserved. 30 Public
Motivation for gamified online training
© 2015 SAP AG. All rights reserved. 31 Public
G-Learning für Mobility Entwickler
SAP Development University
The course interface consists basically of two parts which together create a unique
learning experience:
The Live Dashboard: The Content Map (index):
© 2015 SAP AG. All rights reserved. 32 Public
G-Learning für Mobility Entwickler
SAP Development University
(SAP Development University)
© 2015 SAP AG. All rights reserved. 33 Public
SAP TwoGo
TwoGo by SAP
Link: www.twogo.com
34
Level 4: Umsetzung von Gamification
© 2015 SAP AG. All rights reserved. 35 Public
SAP Gamification Service
Introduction
Gamification of enterprise applications intrinsically motivates people being active
users and contributors. The Gamification Service (GS) allows to easily introduce
gamification mechanics into applications meeting enterprise requirements.
Gamification
Requirements
= Idea
Gamification
Design
= Concept
Implementation
using SAP GS
= Technology
© 2015 SAP AG. All rights reserved. 36 Public
SAP Gamification Service
Überblick
My Application
Business Logic
Consumption
(Mobile / SAP UI5)
User
SAP Gamification Platform
API Game
Event
Widgets
Achievements Analytics
Rules of Game
Player Mgmnt
Rule Optimizer
SSO
SDK
Key Product Features
• Easy integration of Game events with
Web API.
• Implement arbitrarily complex game
mechanics with web-based
Gamification Workbench.
• Engage users with real-time feedback
on achievements.
• Simple to use SAP UI5 widgets for
integration in Fiori and other
applications.
• Gamification analytics for continuously
improving the engagement during run-
time.
© 2015 SAP AG. All rights reserved. 37 Public
SAP Gamification Service
Vorteile
Low-cost
Cloud-based
Operations
Pre-defined
content + SDKs
for rapid integration
Arbitrary complex
game mechanics
with instant feedback
© 2015 SAP AG. All rights reserved. 38 Public
SAP Gamification Service
Online Development and Administration Environment
© 2015 SAP AG. All rights reserved. 39 Public
Weitere Infos
Herger, Mario: Gamification in HR
• Amazon: http://www.amazon.de/dp/1500567140
• PDF: https://gum.co/V01Gamification
Gamification im Personalwesen – Webinar Aufnahmen, Zusammenfassung + weitere
Informationen, Blogs, Folien etc.
Try out SAP Gamification Service on SAP HANA Cloud Platform (Beschreibung des
kostenlosen Beta Trials)
Detaillierter Blog zum Konzept der Lernräume im SAP Learning Hub
© 2015 SAP AG. All rights reserved. 40 Public
Game On – Have Fun!
Thomas Jenewein, SAP SE SAP Education
http://twitter.com/saplearn
https://www.xing.com/net/sapeducation
https://www.xing.com/net/pe20
Dr.-Ing. Philipp Herzig
Lead Enterprise Gamification
Mobile: +49 170 5697927
Join me online: Twitter, LinkedIn, Xing
© 2015 SAP AG. All rights reserved. 41 Public
© 2015 SAP SE or an SAP affiliate company. All rights
reserved.
No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.
The information contained herein may be changed without prior notice.
Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.
National product specifications may vary.
These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or
warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group
products and services are those that are set forth
in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional
warranty.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in
Germany and
other countries.
Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.