fyndiq - conversion case - conversion jam 3

Download Fyndiq - Conversion Case - Conversion Jam 3

Post on 24-Apr-2015

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  • 1. Topp 3 A/B-tester fr Fyndiq + vr mobilanpassade lsning fredrik@fyndiq.se@Fredrik_Norberg
  • 2. Tes Designskiss Mtparametrar A/B-test Kodning, testning, implementation Riktig design A/B-test igen Fyndiqs process fr A/B-tester
  • 3. Analys!
  • 4. CVR: +6,8% Intkt: +6,5% And the winner is
  • 5. CVR: +14,7% Intkt: +6,5% And the winner is
  • 6. CVR: +4,0% Intkt: -5,5% Karusellen
  • 7. Mobilanpassad lsning (gammal)
  • 8. Mobilanpassad lsning (ny)
  • 9. And the winner is CVR: -16,0% Intkt: -21,5%
  • 10. TACK!