futureworld. social media team outputs
DESCRIPTION
Part of the FutureWorld Social Media Masterclass Series. What should a good social media team allow you to do? Practical measurements and fascinating examples from history...TRANSCRIPT
- 1.The Social Imperative
Social Media Team Outputs
The Social Media MasterClass 2011
2. Embedding social media in your organisation is about being
brave
Copyright 2011 All Rights Reserved
3. 4. Firstly.Social Media doesnt have an ROI problem. It has an
integration problem.
Copyright 2011 All Rights Reserved
5. Secondly.Who are these people?And can they write!?
Copyright 2011 All Rights Reserved
6. Finally.What will a good social media team allow you to
do?
Copyright 2011 All Rights Reserved
7. Learn faster from the market and be able to respond much
quicker
Copyright 2011 All Rights Reserved
8. Help to transform marketing from marketing AT an audience to
marketing WITH an audience.
Copyright 2011 All Rights Reserved
9. Help reduce product design mistakes by leveraging co-creation
strategies
Copyright 2011 All Rights Reserved
10. Reduce product launch cost through collaboration with early
adopters
Copyright 2011 All Rights Reserved
11. Support supply chain management by recognisingand understanding
near real time market trends
Copyright 2011 All Rights Reserved
12. Navigatecomplex organisations and products - helping customers
find the best solution
Copyright 2011 All Rights Reserved
13. Guide and support the marketingdepartment.
Copyright 2011 All Rights Reserved
14. Copyright 2011 All Rights Reserved
15. You need a teamThey must be good with dataThey must be plugged
into all parts of the companyLike you have an FD, now you need an
SMD.
Copyright 2011 All Rights Reserved
16. And now you have the memo!
Copyright 2011 All Rights Reserved
17. www.futureworld.co.za
Andy Hadfield
@andyhadfield
[email protected]
www.andyhadfield.com
Images, sources and quotes credited in slides/slide notes where
appropriate. All content Copyright FutureWorld, Andy Hadfield. All
Rights Reserved.