futureworld. real time everything
DESCRIPTION
Part of the FutureWorld Social Media Masterclass series. Real Time Everything deals with the impact of real time data and real time behavior on business and society. Instant everything is a scary... and exciting place.TRANSCRIPT
The Social Media MasterClass 2011
The Social ImperativeReal Time Everything
Most stats from Arthur Goldstuck’s World Wide Worx Research. Precious few are made up.
Real Time Everything!
@pfeiffer44: “POTUS to address the nation tonight at 10.30pm eastern time”
- 1 May 2011, 9.45pm,
Dan Pfeiffer, Communications director at the White House
Twitter explodes. Debate rages about whether Qaddafi had been killed or Bin Laden tracked
down.
2900 Tweets per second.
22h00
@keithurbahn: “So I’m told by a reputable person they have killed
Osama Bin Laden. Hot damn.”- 1 May 2011, 10.25pm
Keith UrbahnChief of staff for Donald Rumsfeld
The rumour turns out to be true.- approximately 10.45pm
@nytimes: “NYT NEWS ALERT: Osama bin Laden Is Dead, White House Says.”
@foxnews: “FoxNews’ Chad Pergram confirms Osama bin Laden is dead usama
osamabinladen”
@cnnbrk: “Osama bin Laden is dead usama osamabinladen”
3200 Tweets per second.
22h45
Just before Obama makes his address at 11.30pm…
5106 Tweets per second.
23h25
From 10.45pm – 2.20am on 1st and 2nd May 2011, there was an average of 3000 Tweets per second.
The highest sustained rate of Tweets. Ever.
Everything is going “real time”.
Why?
Because the mobile has squashed time and space.
This is changing everything…
From the way we discover information, to the way we share information, to the way we consume information and most importantly, the way we connect with others.
It’s changing journalism...
It’s changing public figures...
Meme. Noun.
An idea, behaviour or style that spreads from person to person in a culture.
And some Mr Visagie...
The Real Time World can be a scary place for brands…
#VodacomMovies #MemePower!
Dude! Where's my signal!You Haven't Got Mail
The Hunt for Red ReceptionHarry Potter and the Deathly Hallo...Hallo!..Hallo?
The Unsocial NetworkCrouching Tower, Hidden Signal
Dial HardNick and Norah's Infinite Disconnection
How Cell C Got Her Groove BackThe Phantom Of The Operator
#VodacomMovies #MemePower!
But if we think about it strategically, it can offer immense power to business…
Now. With real time data, we’re also starting to see different methods of data visualisation
Now imagine real time data in a business context...
What would you like to know about your customers right now?
What can you tell your customers about your business that will help them, right now?
Real time information also causes its own set of problems.
Customer: If data is real time, why isn’t service?