futureworld. location based services
DESCRIPTION
Part of the FutureWorld Social Media Masterclass Series. Location based services deal with the new layer of context and relevancy that GPS enabled smartphones have added to the world of business and marketing.TRANSCRIPT
The Social Media MasterClass 2011
The Social ImperativeLocati on Based Services
Coming up…
Another “next big thing”!
Location is powerful because it adds a layer of relevance.
Location services in the real world...
Breakfast.Courtesy...
Marketers!
How about dropping virtual product into the
real world?
Success!
But.
Location Services raise fulfilment to critical status.
Why so much oversharing?
A story of Grannies, how easy it is to share music and how Brittanica bet the house against humans freely giving their time to edit an encyclopedia…
Oversharing is creating and killing entire industries...
Back to location…
What could it mean for business?
Locate a shop / ATM / general service near me…
Locate a shop with the same item at a cheaper price…
Communications and experiences that activate on location – even if that location isn’t your establishment.
(Wine at a restaurant, buying wine at Macro,
tasting Wine on a wine farm)
Roving salesman!
www.futureworld.co.za
Andy Hadfield@[email protected]
Images, sources and quotes credited in slides/slide notes where appropriate. All content Copyright FutureWorld and Andy Hadfield. All Rights Reserved.