futureproof your emails - the best tips to create winning emails
TRANSCRIPT
FUTUREPROOF YOUR EMAILS
The best tips to create winning emails
Are your basics up to the right level?
WHY NOT BEGIN WITH SIMPLE THINGS?
Wikipedia : A best practice is a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark
START BY IMPLEMENTINGTHE BEST PRACTICES
Best Practices
Subject line & Preheader
PersonalisationLinks & CTA’sImage vs. Text ratio
THE SUBJECT LINEQuick tips• Pay attention to the news
• Use a simple formula
• Add timely topics and urgency
• Don’t sound like SPAM
THE PREHEADERQuick tips• Extension of your subject
line.
• The first line outlines the core message of your email.
• Don’t delete your “read online” link
• Be creative– don’t repeat your subject line.
Prepare your <model car> for the winter
No perso: replace with ‘car’Exam
ple: MidasPERSONALISATION
With Personalisation 104,0 %Without Personalisation 57,5%
Example: Midas
PERSONALISATION
Example: Midas
PERSONALISATIONWithout Personalisation 8 %With Personalisation 29 %
Can you read your email on a mobile device?
THE MOBILEREVOLUTION
THE IMPACT OF MOBILE ON EMAIL
According to the latest stats of our partner Litmus, mobile email opens continued their steady climb toward 50% by gaining another percentage point in September.
Quick tips
Enlarge the fontsCall to actionClean and simpleLayoutFingers replace the mouse
SOLO
MOBILE FRIENDLYEMAIL DESIGN
Example: Solo Open Kitchen
15Killer email templates made easy
Example: Honda
RESPONSIVE EMAIL DESIGN
16Killer email templates made easy
Example: Honda
RESPONSIVE EMAIL DESIGN
Killer email templates made easy
Can your emails easily be shared on social networks?
THE RISE OF SOCIAL MEDIA
WHAT ABOUT SOCIAL IN EMAIL?
Everybody uses social media nowadays right? But how do Social Media and Email Marketing blend flawlessly?
21Killer email templates made easy
CREATE NEWSLETTERSUBSCRIPTION FORMS
Example: Essentiel
Killer email templates made easy
FOLLOW & SHAREBUTTONS IN EMAILS
Example: Essentiel
VINE & INSTAGRAMIN EMAIL?Video and email don’t
match but you can easily integrate short Vine or Instagram video into you emails making them even more future proof
Example: WPG
Example: WPG
+4000 lists made1700 new likes
Get even higher results through automation
AUTOMATION TO COMPLETE THE CIRCLE
ISN’T AUTOMATION DIFFICULT ?
Marketers tend to think that automating email messages requires specific and costly tools which are very difficult to use…
28Killer email templates made easy
Example: Solo
WELCOME
MESSAGES
Example: WPG
WELCOME
MESSAGES
Example: Nutricia Baby
AUTOMATEDSCENARIOS
Killer email templates made easy Example: BOL.com
Example: BOL.com
THANK YOU FOR YOUR ATTENTION!Questions?
Contact:EmailGarageTom Lietaert Sales & Account Manager [email protected]: @tom_lietaert