MOBILE APPLICATION - TRENDS,

FUTURE & BUSINESS MODELS….

Mobile Application future in India and Globally in

terms of User Base, Revenue Model, Revenue

Prepared By

Tapas Kumar Das ( 9665635554)

MOBILE APPLICATION INTRODUCTION

A mobile app is a computer program designed to run on smartphones, tablet computers and other mobile devices.

Apps are usually available through application distribution platforms, which began appearing in 2008 and are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World. Some apps are free, while others must be bought.

A May 2012 comScore study reported that during the previous quarter, more mobile subscribers used apps than browsed the web on their devices: 51.1% vs. 49.8% respectively

According to market research firm Gartner, 102 billion apps will be downloaded in 2013 (91% of them will be free) but they will still generate US$26 billion, up 44.4% on 2012's US$18 billion.[8] An analyst report estimates that the app economy creates revenues of more than €10 billion per year within the European Union, while over 529,000 jobs have been created in 28 EU states due to the growth of the app market

APPS AVAILABLE ON GOOGLE PLAY

The data is actual as per gartner

NEW ANDROID APPS ADDED PER MONTH

The data is actual as per gartner

FREE AND PAID APPS DISTRIBUTION- PAID

APPS BY DOWNLOAD TRENDS

Current number of free apps in the market: 1,312,291

Current number of paid apps in the market: 217,648

The data is actual as per gartner

PAID APPS CURRENCY WISE - NUMBER OF APPS

DOWNLOADED ON GOOGLE PLAY BY CURRENCY IN

WHICH THE SELLER IS CHARGING

The data is actual as per gartner

CATEGORY WISE APP DOWNLOAD ( TOP 10)

The data is actual as per gartner

IN APP PURCHASE TRENDS

Top App with In App purchase option ,

1. Asphalt 8: Airborne

2. Trivia Crack

3. ZERO Launcher Fast&Boost&Theme

4. My Talking Angela

5. GO Keyboard - Emoji, Emoticons

6. My Talking Tom

7. Subway Surfers

8. WhatsApp Messenger

9. Crossy Road

10.Clash of Clans

Current number of Android apps with in-app billing: 108,718

New in-app billing apps launched in last month: 1,260

TOP DOWNLOADED APPS AS OF 2015

Developer Downloads

Google Inc. 100M-1G

Outfit7 10M-100M

Hewlett-Packard Company 10M-100M

Gameloft 10M-100M

Facebook 10M-100M

King 10M-100M

AVG Mobile 10M-100M

ELECTRONIC ARTS 10M-100M

WhatsApp Inc. 10M-100M

Flipboard 10M-100M

YEAR WISE APP DOWNLOAD AND PREDICTION

TILL 2017

The data is actual for 2013 and after that its projection

NO OF APPS AVAILABLE IN APP STORES

FREE VS PAID DOWNLOAD TREND AND PROJECTION

This statistic presents a forecast for free and paid mobile app store downloads

Worldwide from 2011 to 2017. In 2012, 57.33 billion apps were downloaded for free,

whereas paid app downloads amounted to 6.65 billion items. In 2016, free app

download volume is projected to grow to 211.31 billion downloads

The data is actual for 2013 and after that its projection

MOBILE APP STORE REVENUE, WORLDWIDE 2012-17

The data is actual for 2013 and after that its projection

MOST USED SMART PHONE APP

IOS AND ANDROID APP REVENUE

The data of 2013 and after that its projection

IOS AND ANDROID IN MOBILE AD TRAFFIC, DOMINATES

IN REV

INDIAN APP MARKET REVENUE PROJECTION AS PER

2013 /14 DATA

The data is actual for 2013 and after that its projection

ANDROID DOMINATES MARKET SHARE BUT APPLE

MAKES ALL THE MONEY

ANDROID DOMINATES MARKET SHARE BUT APPLE

MAKES ALL THE MONEY

The application or app market in the country is

likely to grow by more than four times to USD

626.23 million (around Rs 3,800 crore) by 2016,

with paid apps contributing Rs 2,065 crore.

The Indian Council for Research on International

Economic Relations (ICRIER) said that the total

worth of Indian app economy is worth USD 150

million currently (about Rs 900 crore) but it has

immense potential to grow.

there are around 3 lakh app developers in the

country with about 100 million app downloads every

month.

INDIAN APP MARKET OVERVIEW

INDIAN APP MARKET OVERVIEW

FEATURE PHONE TO SMART PHONE MIGRATION

Actual as per date

SMART PHONE USER ENGAGEMENT – TOP COUNTRIES

INDIA’S APPLICATION DOWNLOADS ARE EXPECTED TO

REACH 9 BILLION BY NEXT YEAR

A joint-study by Industry of India & Deloitte and the Associated Chambers of

Commerce concluded that it would be a CAGR (Compound Annual Growth Rate)

of around 75%. It is also observed that the majority of apps are downloaded by

the people between 16 to 30 years of age.

The data is actual for 2012 and after that its projection

TOP COMPANIES IN INDIA FOR MOBILE APP

DEVELOPMENT

Company

Sourcebits

OpenXcell

Konstant Infosolutions

TechAhead

QBurst

Affle AppStudioz

Contus

Cygnet Infotech Pvt. Ltd

Riktam Technologies

Prismetric Technologies Pvt Ltd

INDIA’S APPLICATION DOWNLOADS ARE EXPECTED TO

REACH 9 BILLION BY NEXT YEAR

The report section of GSMA puts India at the fourth rank in the list of top 10 global

Smart phone markets with 111-million smart phone connections during the second

quarter of 2014. Out of 243 million active internet users, 185 million access the

internet using their mobile device. Today, India is a hub of over 50,000 mobile app

development companies.

Top Indian App (10 million + Download)

1 .Hike Messanger

Top Indian Apps ( 5 million + Download)

1. Book My Show

2. Saavn

3. Newshunt

4. Cricbuzz

5. Paytm

6. Teen Patti

7. Parking Frenzy

8. Dhoom 3

9. Flipkart