Right to digitalize! As the statement clearly defines, we believe, every individual and organization has a right to have an online storage and data back-up emphasizing its identity with the document and its contents to avoid fraud and forgery.

Our Insight Online Data Back-up systems, though a fairly mature concept in much

of the developed world, is still in its infancy in India. Though the need for on-the-go online data back-up is being

increasingly felt by an increasingly data-heavy industry, there are few providers in the Indian market.

Rocklike DMS addresses this growing need for cost effective, authentic and highly secure online data backup system. Keeping in mind the needs of the customers, we have devised a system to store, update, maintain, and share data in a very user friendly way.

The uniqueness of this system lies in its ability to maintain transparency in communication which give users the basic information about each document as to when and who created the same.

Team ProfilePrathemesh Apte, Founder & CEOPrathemesh completed his Bachelors in Science (BSc.) from Jawaharlal Nehru University (JNU), New Delhi, while undergoing cadet’s training at National Defence Academy (NDA), Pune. After passing out from NDA, he joined the Indian Military Academy (IMA), Dehradun for Commissioned Officer's Training in Jan 2008, but was discharged from service on medical grounds soon after suffering an injury during the training. He studied law upon his return and was awarded the L.L.B degree by the Mumbai University after successfully completing the course. He has also completed the ‘Company Secretary’ course (CS) offered by Institute of Company Secretaries, India, and is also the recipient of 'Past President Chinubhai R Shah Silver Medal' and 'Late V.K. Mathur' memorial award. His interest in writing can be deduced by the book he authored titled 'Destiny's Missed Call', about the life in NDA which was published in May 2012.

Rahul Chavan, Development LeadRahul completed his Master’s Degree in Computer Science from Pune University. He has vast experience on ‘Java 2 Enterprise Edition’ line of Technology. During his work tenure he was exposed to various phases of Software Development Life Cycle (SDLC) such as Requirement and Analysis, Design and Construction, Documentation, Development, Product Configuration and Deployment, Unit Testing and Production Movements. His domain expertise includes working in Struts 2.0, spring 3.0 framework, social networking site for corporate industry and private internal network, document management system using Jack Rabbit/JCR and in manufacturing domain for software development.

Key Partners and Activities Rocklike Document Management System (DMS) Private Limited, a start-up based

in Pune started with its operations in July 2012. We have built a in-house development team, comprising of 6 members. The company has developed a beta version of a web application to provide its customers with a system to store, update, maintain, and share data in a very user friendly way.

As we are into online data management, maintaining security and authenticity of the user’s data is of prime importance to us. To facilitate the seamless implementation of the same we have a multifaceted team of technical experts and consultants.

Our web application and data storage is to be hosted on cloud servers and services provided by Amazon Web Services. Marking its presence on an international level, Amazon is best known to provide highly reliable and scalable services.

We have partnered with e-Zest Solutions Ltd, a company based in Pune for secured and efficient deployment on AWS Cloud.

Market Need

Cost-effective and User friendly System for SMEs, Firms, Professionals, Consultants & Individuals providing:

Secured online data back-up as disaster recovery toolFlexible data sharingData archivingControl and Support Document Version.Anytime, Anywhere access to dataTransparent communication between the individuals, organizations to maintain authenticity and eliminate fraud and forgery related to paper documents.

Market PotentialAs elsewhere in the big economies, SMEs, Small-scale offices, Firms, Professionals and Consultants play a major role in the Indian economy. This segment has come to the forefront attaining the count of over 30 million in the last few years in India due to several reasons; government thrust towards the segment, increasing business opportunities in a robust economy, domestic demand, opportunities through globalization, rise of tier-2 and 3 cities, towns and momentum in entrepreneurialventures. By 2015, this is projected to grow to 45 million.

Similarly, this segment is heading towards a data deluge and given the requirements of effective storage, management and retrieval of data storage has assumed the role of a critical IT enabler in today's time. Gone are the days when most SMEs had only a limited budget for capital IT purchases. Today, the market potential is unbelievably high. Realization is now downing on this segment in India that IT spends is something of an absolute must. In fact, this segment spends an estimated US$234 billion (about Rs.10.53 Lakh crore) per year on IT products worldwide.

Thus, a potential customer base whom we intend to provide our services affirms great market potential in India. Our immediate target cities, Pune and Mumbai constitute of more than 2 million prospective clients in this segment.

Proof of concept

Kleeto India, a company based in Gurgaon (Haryana, India) provides for online data storage and sharing services to Individuals, SME’s and Firms. It also provides facility for physical document storage. It has crossed a revenue of 3, 00,000 US$ within a span of 2 years.

Similarly, Paperlessindia operates in Benguluru and provide for similar online data storage services.

Copyindia, a company based in Delhi operates on similar ground. There are various free service providers like Google Drive,

Dropbox , Skydrive.

Differentiation/USP

Authentic and encrypted storage No need to install /download on every new user-

interface. Control and Support Document Version. Highly economical and worthwhile. Admin Console. Efficient technical support and on-site scanning

facility Six supporting applications to assist the user for

networking and building own knowledge center.

Value Proposition Secured data back-up maintaining authenticity. Online work-space facilitating multiple users under Admin

Console Personalized data storage Flexible and secured sharing Support for document versions. Data archiving. Access to data from multiple locations. Simplified retrieval mechanism. Document log and reminder. Notification services to ensure confidentiality. Six supporting applications to assist the user for networking

and building own knowledge center.

Sales & Marketing Strategy

The company plans to establish an efficient operational base in 11 cities like Pune, Mumbai, Nagpur, Aurangabad, Ahmedabad, Vadodara, Indore, Bhopal, Hyderabad, Bengaluru and Goa encompassing nearby states of Maharashtra over a period of three years. These cities offer a huge market potential in terms of SME’s, Small-scale offices, Firms, Professionals, Consultants and Individuals.

In the first year we would have our operations in Pune and Mumbai region. To create awareness amongst this segment of potential clients about our services and to reach and provide them with our services we plan for following marketing strategies:

Create awareness and reach out to a large segment via conferences, exhibitions, events and seminars.Best possible utilization of our network through promoters, colleagues and key partners.Creating/Building a chain of references via customers.Methodologies like Direct and Personalized marketing.Social marketing via Linkedin, Blogs and Google Ads.

Broad Financial: Need & Major Expenses for 3 years To sustain and perform in the competitive sector of online data back-up we

require US $ 0.1 million (Approx Rs 54 Lakhs) to meet capital expenditures.

Particulars(Pune,

Mumbai) First year

(Pune, Mumbai +3 Cities) Second Year

(Pune, Mumbai + 9Cities) Third Year

Remuneration ( In-house Operations Team, Development Team, Marketing

and Sales Team and Support Team)20,00,000 50,00,000 80,00,000

Advisory Services(Deployment, Networking and IT Security)

5,00,000 7,00,000 10,00,000

Occupancy Cost 3,00,000 7,00,000 12,00,000

Infrastructure Cost And Expenses 4,00,000 6,00,000 10,00,000

General Office Overheads 2,00,000 4,00,000 10,00,000

Marketing and Advertising 6,00,000 10,00,000 20,00,000

Total 40,00,000 84,00,000 1,42,00,000

Revenue for 3 years

Particulars

(Pune, Mumbai)First Year

(Pune, Mumbai + 3 Cities) Second Year

(Pune, Mumbai + 9Cities) Third Year

Customer Base 4000 12,000 30,000

Average revenue generated per

customer per year1100 1100 1100

Total 44,00,000 1,32,00,000 3,30,00,000

Our Threats and Weakness

A threat is an external danger, while a weakness is an internal vulnerability. We may face threats and have weakness related to following issues:

Government policies over internet and related issues like electronic repository, electronic storage etc.Current and future competitors providing similar services.Incorrect choice or means of deployment on AWS cloud.Any security issue related to data storage, access to data and its content or access to application by an unauthorized user.Marketing strategy that fails to create awareness about importance of online data backup and related services.Lack of adequate technical and customer support.

Milestones to be achieved in 3yrs Ensure seamless and efficient operations in Pune, Mumbai

and other 9 cities. Build a brand for our business in terms of authentic and

secured storage along with customer satisfaction. Update current features in alignment with technology

innovation and trend. Add new features and services to provide further

authenticity, security and customer comfort. Explore prospective customers in other domains like

Education and Health.

Outcome of Business

One of the most important strategic decisions that a start-up company makes is planning its exit, as this is what allows the investors to achieve their end goal: a successful, lucrative and painless market exit. These are the following exit strategies we foresee:

Sale to a company having global presence or huge market capitalization that provides similar services.Acquisition by other company as a strategic buyer.Merger with other company to form a joint venture.Buyout.Buyback of shares by the company.Sale of shares/stake to next round investors.Aspiration : exit via IPO