leanux.key

Fundamentals ofLean UX

Agile on the Beach 2014

Adrian Howard (@adrianh)

quietstars.com

Hello!

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When a meeting, or part thereof, is held under the Chatham House Rule, participants are free to use the information received, but neither the identity nor the affiliation of the speaker(s), nor that of any other participant, may be revealed

Disclaimer: Eh?

I feedback

Swear Jar

Who are you?

Exercise:You're founding a

startup!

Lean UX

www.flickr.com/photos/usnationalarchives/4727573934

Origin Story

UX

1993

http://upload.wikimedia.org/wikipedia/commons/e/e6/Donald_Norman_at_AWF05.jpg

Don also described and solicited discussion on, the "User Interface [sic] Architect's office" (hereafter UEA). - Meeting notes made by Tom Erickson, 1993

I invented the term because I thought Human Interface and usability were too narrow: I wanted to cover all aspects of the person's experience with a system, including industrial design, graphics, the interface, the physical interaction, and the manual. - Don Norman

2000

http://upload.wikimedia.org/wikipedia/commons/e/e6/Donald_Norman_at_AWF05.jpg

http://www.jjg.net/elements/pdf/elements.pdf

http://www.jjg.net/elements/pdf/elements.pdf

The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today. - Jesse James Garrett

The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today. - Jesse James Garrett

http://www.jjg.net/elements/pdf/elements.pdf

www.designcouncil.org.uk/about-design/How-designers-work/The-design-process/

Late 1990s

.com bubble

Exercise:Elevator Pitch

UX?

2001

http://en.wikipedia.org/wiki/Snowbird,_Utah#mediaviewer/File:May_28_2006_Snowbird_UT_USA.jpg

http://agilemanifesto.org/

2006

http://en.wikipedia.org/wiki/File:Steve_Blank.jpg

A startup is a temporary organization designed to search for a repeatable and scalable business model. - Steve Blank

A startup is a temporary organization designed to search for a repeatable and scalable business model. - Steve Blank

From The Startup Owner's Manual by Steve Blank

Marriage vs Date

Plan vs Map

UX?

From The Startup Owner's Manual by Steve Blank

2008

http://en.wikipedia.org/wiki/File:Eric_Ries2.jpg

The Lean StartupA true experiment follows the scientific method. It begins with a clear hypothesis that makes predictions about what is supposed to happen. It then tests those predictions empirically

The Lean Startup

Come up with hypothesis

Design experiment

Run experiment

Validate/Invalidate hypothesis

Repeat

http://xkcd.com/54/

The Lean Startup

Product certainty

Market certainty

Product certainty

Market certainty

Product certainty

Market certainty

Product certainty

Market certainty

WTF

Product certainty

Market certainty

WTF Build it and they will come!

Product certainty

Market certainty

WTF Build it and they will come!

You know, for kids!

Product certainty

Market certainty

WTF Build it and they will come!

You know, for kids! $

Product certainty

Market certainty

Product certainty

Market certainty

Product certainty

Market certainty

$

The Lean Startup

Lean Startup =

Continual Delivery +

Cust Dev + Agile

Example

Zappos

Annual sales > US$1 billion

Hypothesis: Is there a demand for

superior online shoe shopping

Experiment: Took photos from shoe shops, came back and bought them full price if customer bought them online

Example from The Lean Startup, p57-58

Example

Allowing users to register with twitter will drop abandoned registrations by 5%

Built fake register with twitter link which led to nice error message

Released to segment of customers on live site

Measured how many new users tried it