PROPERTIES OVERVIEW

WHO WE ARE Fenway Sports Management was created in 2004 to serve as the sales and

marketing arm of Fenway Sports Group, parent company of the Boston Red Sox, NESN, Fenway Park, Liverpool FC and Roush Fenway Racing.

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SPONSORSHIP OPPORTUNITIES

•  In-stadium/TV-Visible Signage

•  Promotional and Marketing Rights

•  Corporate Hospitality

BOSTON RED SOX

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RED SOX HIGHLIGHTS

•  Eight-Time World Series Champions (inc. 2013)

•  Sold out a Major League Baseball record 794 consecutive games

•  In 2013 over 3 million people attended a game at Fenway Park

•  Most searched team in Major League Baseball

•  7.2 Million fans in New England

FENWAY PARK

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Fenway Park plays host to non-baseball related events year-round. Including:

•  Bleacher Theater

•  Football at Fenway

•  Frozen Fenway

ABOUT FENWAY PARK

•  Opened on April 20, 1912, is the oldest ballpark still in use

•  The most-visited tourist attraction in New England

•  One of the most popular teams in the world’s most popular professional sports league

•  Competitive football played every week for 10 months a year (c.60 games)

•  588m fans around the world*

•  LFC is the most successful club in England with 41 Major Trophies

•  Club roster full of major international players from around the world

•  The club’s TV offering, LFC TV, currently reaches 100 million homes in 98 countries around the world

•  LFC has the most visited website in the English Premier League with over 6.6m unique users per month

•  LFC currently has over 24m+ followers across its 41 social media platforms. Both the number of engaged fans and number of social media platforms continue to grow

•  Twitter – 2.98 million followers

•  Facebook – 21 Million “likes”

LIVERPOOL FC

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SPONSORSHIP OPPORTUNITIES

•  Club / Player IP Rights

•  LED Branding

•  Digital Media

•  VIP Access / Hospitality

•  Player Access

•  Merchandising

•  Introduction to Partners

*SPORT + MARKT Sponsoring 21+ is a global market research study carried out in 36 countries globbally, surveying 1,000 16-69 year old respondents per market. Level of interest in LFC graded from 1-5. Fan base potential = number of respondents answering 1 (very interested) or 2 (interested). www.sponsoring21.com

NESN HIGHLIGHTS

• New England’s home for Boston Red Sox Baseball, Boston Bruins Hockey and Atlantic Coast Conference College Basketball

•  Reaches nearly 4.9 million homes in New England, across 9 DMA’s

•  Ranked by Forbes as the 8th most valuable sports business brand in the word (2013)

•  In 2013, NESN ranked top 5 in rating on a 148 day

•  In September 2014, NESN had its highest monthly audience to date, with over 5m unique viewers

ADVERTISING & SPONSORSHIP OPPORTUNITIES

•  Live Game Broadcast Advertising

•  Shoulder Programming Sponsorship

•  In-Game Live Reads

•  Alternate Programming Sponsorships

NEW ENGLAND SPORTS NETWORK

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The most successful team in NASCAR history with over 300 wins to date. Led by industry veteran Jack Roush fielding five teams featuring All Star driver Greg Biffle, 2011 & 2012 Nationwide Series champion Ricky Stenhouse Jr., 2011 Daytona 500 winner Trevor Bayne, and 2014 Nationwide Mid Ohio Champion Chris Buescher. In 2007, partnered with Fenway Sports Group to extend and promote the sport and increase value for our sponsors. PARTNERSHIP OPPORTUNITIES: •  Brand identification with our drivers & cars •  Full access on track and at RFR headquarters •  Appearances and hospitality •  Business to business programs •  Licensing & show cars

ROUSH FENWAY RACING

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MLB ADVANCED MEDIA DESKTOP •  18.5MM Unique Visitors on desktop

•  205MM Video Views on desktop (83% Growth YOY)

•  10.8MM Unique Video Views (18% Growth YOY)

MOBILE •  23.3MM Unique Visitors on Mobile Devices (+75%

Growth YOY)

•  17.5MM Exclusive Video Views on mobile devices (102% Growth YOY)

•  10MM downloads of AtBat across 5,000 different devices

•  2014 projection 15MM+ downloads MLB.tv

•  1.5 million Unique users across 5,000 different devices

MLB SOCIAL MEDIA •  55MM Friends and Followers

36.0MM Universal Unique Visitors across all devices (+35% Growth YOY)

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FSM has served as Boston College Athletics’ exclusive sales and marketing partner since 2005

SPONSORSHIP OPPORTUNITIES •  Alumni Stadium & Conte Forum Branding

•  Marketing & Promotional Rights

•  Corporate Hospitality

BOSTON COLLEGE HIGHLIGHTS •  Member of the ACC, one of the nation’s premier collegiate athletic conferences.

•  14,000 students

•  90,000 alumni living in in New England

MEN’S ICE HOCKEY

•  2014 Beanpot Champions, 20 Beanpot Titles

•  5 National Championships •  11 Hockey East Tournament Championships

•  123 Eagles drafted to the NHL, including ice fist round picks

FOOTBALL •  Since 2001, ranked in Associated Press Top 25 on 5 occasions

•  21 First-Round NFL draft picks, 18 active NFL players

MEN’S BASKETBALL •  7 NCAA Tournament appearances in the past 11 seasons

•  27 players drafted into the NBA, 8 drafted in the first round

BOSTON COLLEGE ATHLETICS

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The Deutsche Bank Championship is New England’s premier PGA TOUR Playoff event, held over Labor Day weekend at TPC Boston in Norton, Massachusetts. Since its inception, the Deutsche Bank Championship has generated more than $24 million for the Tiger Woods Foundation and local New England Charities. The 2014 Deutsche Bank Championship is the second event of the FedExCup Playoffs and will feature the top 100 PGA TOUR professionals. PARTNERSHIP OPPORTUNITIES: •  Promotional and marketing rights •  Corporate Hospitality

DEUTSCHE BANK CHAMPIONSHIP

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LEBRON JAMES HIGHLIGHTS •  Superstar Forward for the Cleveland Cavaliers •  Two- Time NBA Champion (2012 & 2013) •  #1 overall pick in the 2003 NBA Draft •  2003/04 NBA Rookie of the Year •  2008/09, 2009/10, 2011/12 and 2012/2013 NBA Most Valuable Player •  Nine-Time NBA All-Star •  2008 and 2012 Olympic Gold Medalist • Numerous charitable initiatives, including the LeBron James Family

Foundation, Boys & Girls Club and UNICEF •  LeBron has hosted Saturday Night Live and been featured on the cover of Fortune, Time, GQ and Vogue in addition to numerous sports publications

In 2011, FSM partnered with LeBron James’ marketing company, LRMR, to represent all of his off-court initiatives.

SPONSORSHIP/ENDORSEMENT OPPORTUNITIES •  Regional and Global Sponsorship and Endorsement

opportunities available

LEBRON JAMES

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In 2014, FSM added Heisman Trophy winner Johnny Manziel to its portfolio. In partnership with LRMR, FSM will represent all of his off-field initiatives.

SPONSORSHIP/ENDORSEMENTS OPPORTUNITIES Regional and Global Sponsorship/Endorsement opportunities.

JOHNNY MANZIEL HIGHLIGHTS •  Selected in the first round of the 2014 NFL Draft by the Cleveland Browns

•  2013 SEC Male Athlete of the Year

•  2013 Cotton Bowl Classic, Offensive MVP

•  2012 Heisman Trophy Winner (first freshman to win)

•  2012 Manning Award Winner (first freshman to win)

•  2012 Davey O’Brien National Quarterback Award (first freshman to win)

•  2012 First-Team All-America

•  2012 SEC Offensive Player of the Year

•  2012 SEC Freshman of the Year

JOHNNY MANZIEL

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•  Sponsorship Strategy Development & Planning

•  Audit & Analysis of Current Sponsorship Deals

•  Evaluation of Prospective Sponsorship Opportunities

•  Sponsorship Negotiation & Management (Team, League, Venue, Athlete, Media)

•  Budget Development & Management

•  Promotional Ideation

•  Event Development & Management

•  Talent Management

•  Activation Upon Sponsorship and Talent Initiatives

•  Public Relations & Communications

•  Licensing

FSM Consulting group’s core capabilities include:

CONSULTING & EVENTS

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