from wellness to wellness-washing
DESCRIPTION
WelDest end seminar 2014TRANSCRIPT
From Wellness to
Wellness-washingFuture from the past?
László Puczkó
Founder
IntelligenceDevelopment
IndustryIntelligence &
Forecasts
Analysis Synthesis
Data
Info
Experience
TOHWS
Learning & Observing
Once upon a time…
Wellbeing, lifestyle, leisure, medical & socialfunctions for inhabitants
Wellbeing, lifestyle, leisure, social functionsfor inhabitants
Made available forworkers & city users
2014.09.15.
Wellbeing, lifestyle, leisure, social functionsfor inhabitants
Made available forworkers & city users
Developed for city users& business persons
Kurpark (Bad Sachsa)
And then…
Dubai Healthcare City
2014.09.15.
Spa-scapes
Wellness-scapes
Health-scapes
0
5
10
15last week
2-4 weeks ago
2-5 months ago
6-11 months ago
a year ago
2 years ago
3-5 years ago
5-10 years ago
10+ years ago
never
Last Visit to a Budapest Bath (%)
2014.09.15.
TCM Hospital
(HKS, 2013)
He
alth
care
as
Co
mm
un
ityA
nch
or
http://www.bartholomewmaps.com/population_65.html
Therapies based on
natural resources
with proven benefits
(e.g. thermal water,
mud)
No1
Service in Wellness
and Spa Facilities
International
Wellness & Spa
Tourism
Monitor 2013
Evidence
TTTThere is so here is so here is so here is so much more much more much more much more to to to to healinghealinghealinghealing
that that that that visiting visiting visiting visiting
HosHosHosHospipipipitalstalstalstals,,,,clinicsclinicsclinicsclinics orororor
spasspasspasspas!!!!
Wh
yW
elln
ess
(of a
ny
form
)?
Decreasing
seasonality
Services
diversification
Government
policy
Competition
& fashion
Rejuventation of
heritage
Image/brand
enhancement
Building on
local assets
Nature for healing and health
Thalassotherapy is the therapeutic use of the ocean, its climate,
and marine products like algae, seaweed, and alluvial mud.
Healing
Destination
Hévíz
(Hungary)
1.1 M guestnights
1.89 multiplier
2,450 employment(destination population 4,600)
And then #2…
Wellness CompaniesApparently!
2014.09.15.
Spa-
washing
Wellness-washing
Health-washing
Satisfaction
Wellness
Quality of life
Wellbeing
&
Happiness
Comfort
Satisfaction
Comfort
Wellness
Wellbeing
&
Happiness
Quality of life
To feel happy the opportunity
to travelr e g u a r l y
Very/Important
78%
Travel 4 Contribute 2
WellWellWellWell----beingbeingbeingbeing
PurifiPurifiPurifiPurifi----cationcationcationcation
BeautyBeautyBeautyBeauty
WaterWaterWaterWater
AromaAromaAromaAroma
MoveMoveMoveMove----mentmentmentment
VitalityVitalityVitalityVitality
LivingLivingLivingLiving
FoodFoodFoodFood & & & & NutritionNutritionNutritionNutrition
Satisfaction
Wellness
Quality of life
Wellbeing
&
Happiness
Comfort
Contact:
– www.thetourismobservatory.org
– Facebook/TheTourismObservatoryforHealthWellnessandSpa
– twitter/healwellnessspa