from ui to ux: building ethnographic praxis in a usability engineering culture
TRANSCRIPT
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From UI to UX Building Ethnographic Praxis in a Usability Engineering Culture
Kirsten Bandyopadhyay & Rebecca Buck
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New LightningExperience
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FROM Change
Our story of
TO
ORGANIZATIONAL
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http://stockarch.com/images/transport/automotive/golden-gate-highway-4807
How did we get here? A
DESIGN MATURITY STAGES
Wu and McMullin, 2006
Problem Framing
Problem Solving
Feature & Function
Style
No Conscious Design
A
A
DESIGN MATURITY STAGES
Problem Framing
Problem Solving
Feature & Function
Style
Done by Executives
Outsourced
A
DESIGN MATURITY STAGES
Problem Framing
Problem Solving
Feature & Function
Style
Research team’s focus
A
A
DESIGN MATURITY STAGES
Problem Framing
Problem Solving
Feature & Function
Style
Goal
A
Excavation B
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
UX Outsourced
Outsourced
...
BProblem Framing
Problem Solving
Feature & Function
Style
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
Internal UX Team
Outsourced Usability Analysts
...
BProblem Framing
Problem Solving
Feature & Function
Style
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
New role
Outsourced Usability Analysts
Usability Analysts
UX Researchers
...
BProblem Framing
Problem Solving
Feature & Function
Style
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
Consolidated under usability
Outsourced Usability Analysts
Usability Analysts
UX Researchers
...
BProblem Framing
Problem Solving
Feature & Function
Style
Usability Team
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
New manate
?
?Outsourced Usability Analysts
Usability Analysts
UX Researchers
...
BProblem Framing
Problem Solving
Feature & Function
Style
Usability Team
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
We joined
?
?Outsourced Usability Analysts
Usability Analysts
UX Researchers
...
BProblem Framing
Problem Solving
Feature & Function
Style
Usability Team
A
A
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ToFromPROBLEM FRAMING
IDEATION
EXPERIMENTATION
EVALUATION
OPTIMIZATION
PROBLEM FRAMING
IDEATIONEVALUATION
OPTIMIZATION
EXPERIMENTATION
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ExcavationLanguageValuesGoals
A
FoundationA
Problem Framing
Feature & Function
Style
Problem Solving
DESIGN MATURITY STAGES
A
There are 200 people in
the deck!
They were reading all 115 pages?!?
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For Feature X:A
Opportunity Work Space
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1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
Foundational projects
?
?Outsourced Usability Analysts
Usability Analysts
UX Researchers
...
BProblem Framing
Problem Solving
Feature & Function
Style
Usability Team
FoundationUtilityPartnersVisability
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Construction B
B
Vertical Horizontal or
Should the navigation be vertical or horizontal?
B
Apps :) Apps :)
How do people navigate through the product?
Not an app :(
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Creating Documents
Running Businesses
B
B
ConstructionProcessesOutcomesExperiments
A
Today
http://archives.sfexaminer.com/sanfrancisco/golden-gate-bridge-foot-bicycle-traffic-to-return-to-near-normal/Content?oid=2186372
A
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Executives
Impact at every level
?
?Outsourced Usability Analysts
Usability Analysts
UX Researchers
... A
BProblem Framing
Problem Solving
Feature & Function
Style
Usability Team
Research WallsProblem Framing
Feature & Function
Style
Problem Solving
DESIGN MATURITY STAGES
Style
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S1 MobileProblem Framing
Feature & Function
Style
Problem Solving
DESIGN MATURITY STAGES
A
Problem Framing
Feature & Function
Style
Problem Solving
DESIGN MATURITY STAGESEarly stage prototyping
B
Jan Schmiedgen, http://www.slideshare.net/janschmiedgen/design-thinkingbootcamp
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Problem Framing
Feature & Function
Style
Problem Solving
DESIGN MATURITY STAGESLightning Design System A
Thank youKirsten Bandyopadhyay & Rebecca Buck
http://www.howardmodels.com/fun-stuff/golden-gate-bridge/Golden-Gate-Bridge-Sunset.jpg