from speaker to professional speaker

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From speaker to Professional Speaker Paul ter Wal, President

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Page 1: From Speaker to Professional Speaker

From speaker to

Professional Speaker

Paul ter Wal, President

Page 2: From Speaker to Professional Speaker

Why Professional Speaker?

� You speak a lot in public

� You are a TOP toastmaster

� You’ve got something to tell; unique signature story

� you like/love it

� it’s fun� it’s fun

� you want to earn money with talking?

4-6-20102

Page 3: From Speaker to Professional Speaker

The type of speakers

� Business coaching/consultants

� Motivational/keynote speakers

� Facilitators/Masters of Ceremony

� Humor speakers, after diner speakers

� Sales & marketing� Sales & marketing

� Seminar/workshop leaders

� Storytellers

� Writers

� Celebrities

4-6-20103

Page 4: From Speaker to Professional Speaker

You’re not alone: PSA Holland

� No Agency or Speaking bureau

� Professional Association/guild

� Founded in 2006; 75 members; NL & Belgium

� Liaison with Toastmasters NL, MPI/Meeting Planners International EU & several Speaking bureaus

� Member of the Global Speakers Federation; worldwide 5.000 members;

� 10 countries

4-6-20104

Page 5: From Speaker to Professional Speaker

NSANZ

New Zealand109 Members

CAPS

Canada

NSAA

Australia560 Members

PSA ME

Middle EastIn Formation

NSA US

USA3,618 Members

FPSA

FranceIn Formation

GlobalSpeakers’

Support&Networking

Desig-natons &

GSA

Germany430 Members

APSS

Singapore79 Members

PSASA

South Africa74 Members

PSAH

Holland75 Members

PSA UK300 Members

MAPS

Malaysia61 Members

PSAC

ChinaIn Formation

Canada531 Members

Membership as of March 2010

Speakers’Network

SpecialEvents

natons &Awards

4-6-20105

Page 6: From Speaker to Professional Speaker

To increase the profile and professionalism of the speaking

industry around the world

More speakersworking globally

InternationalIndustry Recognition

One Community of Professional Speakers

industry around the world

• Uniqueness• Learning

• Sharing 4-6-20106

Page 7: From Speaker to Professional Speaker

GSF ValuesGSF Values

We understand that working in of local and global market places a greater demand on our individual personal

We value open minds so we can accurately understand, flexibly integrate, and appropriately address the various cultures in audiences around the world. Our members are passionate about honoring the uniqueness of differing cultures.

places a greater demand on our individual personal development. Our members are committed to ensuring their expertise is aligned with their international clients’ objectives.

We are committed to helping the entire marketplace succeed and grow through the sharing of ideas, information and experience. Our members understand the price for failure of one non-local speaker is paid for by all global speakers.

4-6-20107

Page 8: From Speaker to Professional Speaker

Professional Speakers Association

Holland� PSA HOLLAND:

� creates standards regarding professionalism of speakers

� helps members to develop themselves

� enlarges the market for professional speaking

� makes the professional discipline and talk more visible

� creates quality and added value

� by organizing mastermind groups, peer-to-peers, trainings, Master study, Register Professional Speaker and the recognition as CSP

� A yearly (International) Convention: in 2011 the Global Speakers Summit in Holland

4-6-20108

Page 9: From Speaker to Professional Speaker

8 Core Skills (1)

� Professional Awareness:

� Mastering this competency provides an in-depth understanding of the

Professional Speakers Association, related professional associations

and sources of information.

� Professional Relationships

� This relates to the knowledge and skills needed to communicate with � This relates to the knowledge and skills needed to communicate with

planners, agents, bureaux, professionals serving speakers and the

media.

� Topic Development

� This is the "creative" competency. It means knowing the best topics for

you and tailoring topics to specific audiences.

� Stage Techniques

� This "staging" competency includes room, stage and equipment set-up,

as well as speaker introductions.

4-6-20109

Page 10: From Speaker to Professional Speaker

8 Core Skills (2)

� Presentation and performance

� This is the "communication" competency, which includes mastering the

craft of presenting and performing.

� Authorship and Product Development

� Developing the skill to convert messages in the speech into marketable

products. Don’t the book inside you!products. Don’t the book inside you!

� PR, Sales and Marketing

� This business development competency results in comprehensive

sales and marketing strategies for speaking engagements and

products.

� Managing the Business

� Mastering this competency will help speakers manage the business

side of their speaking activities.

4-6-201010

Page 11: From Speaker to Professional Speaker

Developments (1)� Brightening “Direct value” by the speaker

� What do I leave behind? F.e. increase Customer Satisfaction by 10%, 15% decrease absenteeism, increase sales by 50%

� Creation of "Unique value”

� On what am I unique from colleagues?

� Customer type� Customer type

� Local or Worldwide recognition

� Different approach

� Unique subject

� Certification: CSP

� Training for speakers: Post-graduate

4-6-201011

Page 12: From Speaker to Professional Speaker

Developments (2)

� Authenticity

� More content than presentation?

� Better presentation techniques

� Knowledge of speaking business and speaking conditions

� Checklist� Checklist

4-6-201012

Page 13: From Speaker to Professional Speaker

Your added value for MP’s� Get to know the question behind the question of the customer's

uniqueness

� Your added value is in content and less in your name: the market is bigger than the top-10 and most of the time better!

� Let them know what it takes to speak: an interest in the box

� Ask a thorough preparation of the planner: checklist� Ask a thorough preparation of the planner: checklist

� Look what the customer wants to do and asks what the agency/MP wants to sell

� Clear presence requirement

4-6-201013

Page 14: From Speaker to Professional Speaker

How to use your network?� Create a good website

� Upload video’s: YouTube, Vimeo

� LinkedIn-profile, groups, Twitter, Facebook etc

� Get recommendations

� Write a book and publish it (E-book)

Join a or the networks of speakers; know your colleques� Join a or the networks of speakers; know your colleques

� ..

4-6-201014

Page 15: From Speaker to Professional Speaker

The First Steps of Professional Career

� Become a member of a Professional Speakers Association

� Meet your Peers

� Upgrade your level of speaking

� Create your personal speakers SWOT

� Make money� Make money

� Just do it!

4-6-201015

Page 16: From Speaker to Professional Speaker

Just start working at it!

Are you a World Class Speaker?

Just start working at it!