from social what to social wow! how to design social user experiences that matter!
TRANSCRIPT
Toronto, June 6-7 2016
From Social What to Social WOW!Designing Social Experiences that Matter
Heath McCarthyIBM WW Social Architect Leader
© 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
Social Adoption FrameworkDEFINE VALUE
DESIGN EXPEREINCE
LAUNCH
© 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
Playbacks align your team, stakeholders, and clients around the user value you will
deliver, rather than project line items
Sponsor Users help you design social experiences for real target users, rather than imagined needs
Hills focus your project on big (but attainable) problems and outcomes for users, not just a list of features
IBM Design ThinkingDesigning the Social Experience
© 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
Prototype
Evaluate
Understand
ExploreUnderstand and develop empathy
for users
Explore potential solutions for your users’ problems
Prototype ideas as concrete
experiences Evaluate and decide
whether to move forward with an idea or generate
alternate solutions
IBM Design ThinkingDesigning the Social Experience
© 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
Using design artifactsCreative and collaborative problem-solving
Stakeholder Map Empathy Map Scenario Map
Wireframe Technical Prototype Feedback Grid Prioritization Grid
Story Map
8
Keys for Designing Social Experiences
Design Prompt• Purpose to which we are designing• The Why are we coming together
Stakeholders• Who wants success• Who is impacted• Relationships
Sponsor Users• For Whom are we designing• Who is to use the solution
© 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
Prototype
Evaluate
Understand
Explore
IBM Design ThinkingDesigning the Social Experience
© 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
Organizational Transformation
Business Outcomes
A New Way to Work
Team Collaboration
Strategies for SuccessTargets of IBM Design Thinking
© 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
Prototype
Evaluate
Understand
Explore
IBM Design ThinkingDesigning the Social Experience
Hills
• About a user or specific classes of users
• A user-centered solution that solves a clearly defined problem
• Describe near-term work that can be taken within this release or over a finite, identified set of releases
© 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
Prototype
Evaluate
Understand
Explore
IBM Design ThinkingDesigning the Social Experience
© 2016 INTERNATIONAL BUSINESS MACHINES CORPORATION
Prototype
Evaluate
Understand
Explore
IBM Design ThinkingDesigning the Social Experience