from russia with ux

From Russia with UX Matthias Langholz

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2

Design & Co-Innovation Center

We are a team of 63 designers, strategists and product managers based in

•  Germany (Heidelberg, Berlin)

•  USA (Palo Alto)

We humanize software experience through design


What we do

We offer SAP Design Services:

-  Advise customers how to translate the SAP UX strategy to their business

-  Optimize UX of existing SAP software on customer systems

-  Enable our customers to introduce UX to their development process and organisation

-  Co-innovate together with customers and design new solutions


How we do it

Powered by Design Thinking


The project

Initial situation at our customer (Bank in Moscow) Many employees do not use SAP system due to bad user experience and further rollout of SAP has been stopped. In executive meetings of the bank and SAP AG it was decided to jointly find a way to improve user experience


Our mission

Analyze current state and improve UX for the following processes:

� Target Setting � Performance Evaluation � Compensation Management � Internal Shopping Cart

Team:

1 User Researcher 1 Interaction Designer 1 Visual Designer 1 Project Manager


What we did

10 Days in Moscow on site


Survey


10 End-User Interviews

“You are not like SAP –

I actually like you, you are nice.”

HR Manager


Ideation Sessions with 15 Key Users and IT Managers

“Give them 2 years and they will get use to it.”

Bank IT Manager about Users and Usability Issues

“If I would have suggested to work like this, they wouldn’t

have done it.” Russian SAP Consultant

about Design Thinking


Culture & Language


What we found out

Could you please fix our

UI issues?

UX


What we found out

Bad Performance

Deactivated Notifications

Lack of automation

Micro Management

Problems with Roles & Rights

Data Loss

Complex Business Process

UX


Final Delivery

SAP UX Strategy

Analysis of Identified Problems

Suggested Improved Processes

Guiding Principles

Technology Recommendations

Cost/Benefit Analysis

Screen Samples


What we achieved

Based on the insights derived from our research we enabled the Account team to understand the customer’s needs and problems.

We delivered grounded recommendations on how to improve their UX and on reasonable next steps.


Learnings

Even if UI Design has been requested in the beginning, the outcome of a project doesn’t have to be necessarily screens

Time on site with real end-users is essential for our work (UX design)

Speaking different languages and relying on translators is difficult but can be dealt with

Being the foreigner can also come with advantages when being on a UX mission

©  2014 SAP AG or an SAP affiliate company. All rights reserved.

[email protected]

@mattlangholz

Matthias Langholz is a Designer and has worked with customers in many different countries across Europe.

His focus areas are Interaction Design and Design Thinking.

experience.sap.com/designservices

@SAP_designs


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from russia with ux

Design

sap ag

sap affiliate company

sap system

rollout of sap

sap design services

russian sap consultant

ux of existing sap software

design thinking