from idea to company

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From idea to company VIA University College 7 October 2013 Janus Boye

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Guest lecture by Janus Boye given at VIA University College in Horsens, Denmark in October 2013

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Page 1: From idea to company

From idea to company

VIA University College7 October 2013

Janus Boye

Page 2: From idea to company

Learn to accept changeSweden changed to driving in the right side

Page 3: From idea to company

Before you start

Page 4: From idea to company

Make the key decisions1) Company name?2) What’s for sale?3) Who needs your product?4) How will customers find you?5) What will it cost?6) Where will you work?

Page 5: From idea to company

Fail fastEasy in theory, but tough in practice

Page 6: From idea to company

What’s really your product?

Page 7: From idea to company
Page 8: From idea to company

The 2nd simple ideaDifferentiation by being vendor-neutral

Page 9: From idea to company

It is the teamYou can’t do it all on your own

Page 10: From idea to company

First hireWhen my fiancée was away Spain in 2005

Page 11: From idea to company

Do networkingKeep an open mind and read good books

Page 12: From idea to company

Find something you really enjoy

Richard Branson did drag for charity

Page 13: From idea to company

My favourite morning runRun with the Vikings on Conference Day #2

Page 14: From idea to company

Get helpDanske Bank has made it possible for J.

Boye

Page 15: From idea to company

Get startedPR is great but long-

term

Page 16: From idea to company

Take risksLaunching a US conference in 2009

Page 17: From idea to company
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Stay hungry, stay foolish

Page 19: From idea to company

Questions

Janus Boye

[email protected]

+45 29 70 15 00

jboye.com

@janusboye