from idea to company
DESCRIPTION
Guest lecture by Janus Boye given at VIA University College in Horsens, Denmark in October 2013TRANSCRIPT
From idea to company
VIA University College7 October 2013
Janus Boye
Learn to accept changeSweden changed to driving in the right side
Before you start
Make the key decisions1) Company name?2) What’s for sale?3) Who needs your product?4) How will customers find you?5) What will it cost?6) Where will you work?
Fail fastEasy in theory, but tough in practice
What’s really your product?
The 2nd simple ideaDifferentiation by being vendor-neutral
It is the teamYou can’t do it all on your own
First hireWhen my fiancée was away Spain in 2005
Do networkingKeep an open mind and read good books
Find something you really enjoy
Richard Branson did drag for charity
My favourite morning runRun with the Vikings on Conference Day #2
Get helpDanske Bank has made it possible for J.
Boye
Get startedPR is great but long-
term
Take risksLaunching a US conference in 2009
Stay hungry, stay foolish
Questions
Janus Boye
+45 29 70 15 00
jboye.com
@janusboye