HELLOMY NAME IS

Trendsetter

Platforms & trends tomaximize your visual

communications

Presented by Cathy Hackl

About me...

CEO of Globally Social

Professor at IE Business

Periscope Summit PRdirector

Meerkat

- Launched for iOS on Feb. 27.

- Rose to fame during SXSW.

- Became available for Android on May 1.

- Top features: Web interaction, scheduled posts,partnership with Facebook, "mobbing" and Emoji support.

#Meerkat streams increased by 256%after releasing their Android version.

Source @AlexPettitt

Periscope - Acquired by Twitter in January. - Launched for iOS on March 26.

- 1 million users in 10 days.

- Launched for Android on May 26.

- Proclaimed "winner" of #MayPac fight.

- Top features: Integration with Twitter,available for replay for 24 hours, hidechat, & hearts.

"There were 36,500 tweets about#Periscope on #Android yesterday.Compare that to the day before, just 136tweets about #Periscope and #Android."~ @Alexpettitt

via@scottcroucher

Educate

Entertain

Engage

The three E's for successful

live broadcasting

5 Quick Tips for Rocking at Periscopeor Meerkat - If you’re serious about streaming,invest in equipment. 

- Make sure your battery is fullycharged or that a charger is nearby.

- Ensure you have good WiFi or a 4Gconnection from where you will bebroadcasting from.

- Always introduce yourself at thebeginning of your stream andthroughout the scope.

- Title, title, title. Make sure you titlecatches the attention of viewers. 

Brands using Periscope effectively

How brands can use livestreaming apps.

- Photo shoots- Product demos and reviews- Interactive customer service - Influencer takeover- AMA's- Interviews with employees,customers, C-suite- Breaking news - Share promotions or deals

- Conferences/panel discussions- Tours of retail spaces- Connect with journalists- Reach new markets- Behind the scenes- Monitor competitor's strategies- Respond to PR crisis

Any additional questions:Follow me @CathyHackl

on Twitter, Periscope & Meerkat.

@iSocialFanz@ScottCroucher@AlexPettitt@RobertCStern@Euromaestro@DaveShrein@ScottBudman@Feynwoman@JenaNesbitt

@RyanSteinolfson@JonErlichman@DanMoore@Ryan_A_Bell@KatieLance@Revbeej@MarkShaw@AlexaRoseCarlin@KirkFox