from efficiency to innovation – design thinking & business model innovation at sap

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Page 1: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

From Efficiency to Innovation Design Thinking & Business Model Innovation

Dr. Tobias Hildenbrand, SAP Products & Innovation

Siemens Key Expert Day, Karlsruhe, 28 October 2015

Page 2: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

Where did we come from?

Page 3: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© SAP 2015 | 3 ALMOST 40 YEARS OF WATERFALL…

Source: SAP

Page 4: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 4

Where do we want to go?

“Back to the Roots”

Page 5: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 5

Our Goal and Approach: Customer-Centered Innovation

Approach: Customer- Centered

Goal: Innovation

Page 6: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 6

Conduct regular Retrospectives

Split organization into teams

Split work

Split time

Deliver more frequently

Risk Risk

Deliver more reliably and predictably

Reducing Risk with Large-Scale Lean & Agile Development

Page 7: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 7

Putting ourselves into the Shoes of the End Users

Page 8: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 8

Design Thinking to Develop Empathy & Product Ideas

Page 9: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

Why Worry about Business Models?

Page 10: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 12

Why should SAP worry about Business Models?

Industry Clouds

Business Networks Platform-as-a-Service

Internet of Things

Page 11: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 13

Design Thinking & Business Model Innovation – Time-to-Value

Page 12: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

What is a Business Model for us?

Page 13: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 15

Describe your Business Model Baseline

Network & Enterprise View

http://www.youtube.com/watch?v=QoAOzMTLP5s

Page 14: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 16

SAP’s Classic Business Model – On Premise Business Suite

Page 15: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

How does Business Model Innovation work?

Page 16: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 18

Recent Examples for Business Model Innovations at SAP

Organizational Setup Requires Business Model

Innovations to be Managed Across Board Areas

Page 17: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 19

Why do we need a Business Model Innovation Service Center?

Today’s Issues

Business Model Innovation Services

Page 18: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 20

Business Model Innovation – Lifecycle Approach

“Business Model Library”

Page 19: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

SAP’s Business Model Development & Innovation Approach

Page 20: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 22

Business Model Development & Innovation (BMDI™) An Iterative Approach to Find the Appropriate Business Model for Products

Baseline Appropriate

Business Model

Version n Version n+1

Page 21: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 23

Analyze & Improve

Challenge & Change

Test & Verify with MVPs

Evaluate & Decide

w/ Business Case

Enterprise View = Business Model Canvas

Business Model Network View

Business Model Design with BMDI™

Page 22: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

Project Example: SAP Sports One

Page 23: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

26 © 2015 SAP SE or an SAP affiliate company. All rights reserved.

Page 24: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

27 © 2015 SAP SE or an SAP affiliate company. All rights reserved.

Page 25: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

29 © 2015 SAP SE or an SAP affiliate company. All rights reserved.

Page 26: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

37 © 2015 SAP SE or an SAP affiliate company. All rights reserved.

Page 27: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

Conclusion and Q&A

Page 28: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

© 2015 SAP SE. All rights reserved. 40

Conclusion – Innovation Culture Mix at SAP

Framework: William E. Schneider

Page 29: From Efficiency to Innovation – Design Thinking & Business Model Innovation at SAP

Thank You ! Comments or Questions?