From concept to company

Betty Kincaid

“If you don’t have a plan for yourself, you’ll be part of someone else’s.”

It all starts with an idea

What? How? Who? Why?

Business basics…1…2…3

1. Buy, build or provide a needed service

2. Add value3. Sell the value added

product or service at a profit

Where’s the pain?

How urgent is their need? Will they pay for relief? How much will they pay?

Solve their problem

What’s it worth?

Create a plan

“A good plan executed today is better than a perfect plan executed next week.”

General George Patton

Create a plan Mission Statement Vision Values Goals

Strategies Marketing plan Budget

Mission, vision & values

Mission statement

“We save people money so they can live better.”

Mission statement

“Be our customers favorite place and way to eat.”

Mission statement

“To nourish and delight everyone we serve.”

Mission, vision & values

Create your futureEnroll others in your visionBuild a corporate culture

that reflects who you are

“The best way to predict the future is to create it”

Peter Drucker

Marketing plan

Who?Why?What?How?

Aim high!

“Make no little plans; they have no magic to stir men’s blood and probably themselves not be realized. Make big plans; aim high in hope and work, remembering that a noble, logical diagram once recorded will not die.”

Daniel H. Burnham- Architect & urban planner

Enroll others. The pitch

Hook Brief Passion Request

Business plan

What is product? Who is your

market? What is your

revenue model? Who are the

players? Who is your

competition? What makes you

different?

My bookshelf Principle-Centered LeadershipStephen Covey How To Win Friends and Influence

PeopleDale Carnegie Good to Great: Why Some Companies Make the Leap... and Others Don't Jim Collins Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others David Kord Murray

My bookshelf Hacking Work: Breaking Stupid Rules for

Smart ResultsBill Jensen & Josh Klein The Talent Masters: Why Smart Leaders

Put People Before Numbers Bill Conaty & Ram Charan WinningJack Welch Execution: The Discipline of Getting

Things DoneLarry Bossidy & Ram Charan