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From Clicks to CashOnline Business Models that Work

Nic Brisbourne – NMK 2007 13 June

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• Scale of the opportunity• Strategies for digital media businesses

– Get bought– Get big

• Future gazing

Agenda

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Whole industries turning on their heads

• Music first, video next• Social networks – whole new category• Value creation at a pace we haven’t seen

before– UGC

• Mismatch of media consumption and ad spend

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Building to get bought

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Advertising

• This is the BIG ONE– Facebook– YouTube– MySpace

All rely on it…

• As do most of the smaller sites– Adsense

• Atomisation of content – monetise in the feed

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Microtransactions

• Habbo revenues - €51m last year• StarDoll revenues – running 8 figures

now• Gifts on Facebook – free and paid• Second Life – land sales

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Freemium

• WAYN• Flickr• LinkedIn• Newspapers

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eCommerce

• Amazon style buying things• Lovefilm style subscription services• Betfair style P2P exchanges

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Future gazing

• TV – notion of channel will die, and existing distribution platforms become irrelevant

• User generated advertising– Advocacy

• Launch costs for consumer internet businesses will rise

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Conclusion

• Lots of ways to make money on the web• Becoming increasingly important that

you do– Year of monetisation for social networks

• Tension between growth and monetisation

We are only at the beginning

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Thanks for listening!

Nic Brisbourne07990 567993

nic.brisbourne@espritcp.comwww.theequitykicker.com