from blue ocean strategy to blue ocean...

From Blue Ocean Strategy to Blue Ocean Leadership

Featuring:

Renée Mauborgne, professor of strategy and management at INSEAD and co-author of Blue Ocean Strategy and “Blue Ocean Leadership”

JULY 15, 2014

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JULY 15, 2014

Renée Mauborgne, professor of strategy and management at INSEAD and co-author of Blue Ocean Strategy and “Blue Ocean Leadership”

From Blue Ocean Strategy to Blue Ocean Leadership

Today’s Speaker

JULY 15, 2014

@HBRexchange | #HBRwebinar

From

BlueOcean Strategyto

BlueOcean Leadership

Renée MauborgneProfessor of INSEAD

Blue Ocean Strategy

blueoceanstrategy.com | @blueoceanstrtgy © Kim & Mauborgne

Blue Ocean Strategy

• Pursues differentiation and low cost to open an ocean of new market space.


Blue Ocean Strategy


• Creates new demand by converting noncustomers into customers.


Blue Ocean Strategy


• Creates new demand by converting noncustomers into customers.

• Offers systematic, reproducible, and visual tools and processes for the effective formulation and execution of blue ocean strategies.


The Ocean of Untapped Talent and Energy

© Gallup's 2013 State of the Global Workplace report

The Ocean of Untapped Talent and EnergyCountry Engaged Not engaged Actively disengaged

United States 30% 52% 18% ‐ costs 1/2 trillion $

Canada 16% 70% 14%

Germany 15% 61% 24%

France 9% 65% 26%

United Kingdom 17% 57% 26%

South Africa 9% 46% 45%

Australia 24% 60% 16%

Russia 19% 63% 19%

Japan 7% 69% 24%

Korea 11% 67% 23%

China 6% 68% 26%

India 9% 60% 31%

Brazil 27% 62% 12%

Worldwide 13% 63% 24%

© Gallup's 2013 State of the Global Workplace report

KEY LEADERSHIP ACTIVITIES

As‐Is Leadership Canvas of BRG’s Midlevel Managers

HIGH

LOW

AVERAGE

TIME AND EFFORT

AS-IS LEADERSHIP PROFILE: CONTROL AND PLAY SAFE

Control and Play Safe


From “As‐Is” to “To‐Be”: The Blue Ocean Leadership Grid

ELIMINATE RAISE

REDUCE CREATE



ELIMINATE RAISE

REDUCE CREATE

What acts and activities do leaders invest their time and intelligence in that should be eliminated?



ELIMINATE RAISE

REDUCE CREATE


What acts and activities do leaders invest their time and intelligence in that should be reduced well below their current level?



ELIMINATE RAISE

REDUCE CREATE



What acts and activities do leaders invest their time and intelligence in that should be raised well above their current level?



ELIMINATE RAISE

REDUCE CREATE



What acts and activities should leaders invest their time an intelligence in that they currently don’t undertake?

What acts and activities do leaders invest their time and intelligence in that should be raised well above their current level?


The Leadership Canvas of BRG’s Frontline Managers

TO-BE LEADERSHIP PROFILE: CUT THROUGH TO SERVE CUSTOMERS


HIGH

LOW

AVERAGE

TIME AND EFFORT

ELIMINATE REDUCE RAISE CREATE

AS-IS LEADERSHIP PROFILE: PLEASE THE BOSS

Please the Boss Cut Through to Serve


The Leadership Canvas of BRG’s Midlevel Managers

TO-BE LEADERSHIP PROFILE: LIBERATE, COACH AND EMPOWER


HIGH

LOW

AVERAGE

TIME AND EFFORT


AS-IS LEADERSHIP PROFILE: CONTROL AND PLAY SAFE

Control & Play Safe Liberate, Coach & Empower


TO-BE LEADERSHIP PROFILE: DELEGATE AND CHART THE COMPANY’S FUTURE


HIGH

LOW

AVERAGE

TIME AND EFFORT


AS-IS LEADERSHIP PROFILE: FOCUS ON THE DAY TO DAY

The Leadership Canvas of BRG’s Senior Managers

Focus on Day to Day Delegate & Chart the Company’s Future


Benefits of Blue Ocean Leadership


Quantitative Benefits:

Turnover & absenteeism

Recruitment & training costs






Customer satisfaction scores

Financial performance






Customer satisfaction scores

Financial performance


Qualitative Benefits:

• Leadership and market alignment

• A sense of freedom and ability to perform

• Boosted motivation

• Talent Pull


Why Blue Ocean Leadership?

• Is there a gulf between the potential and the realized talent and energy of your people at work?




• If yes, how big do you imagine the gulf is ‐‐ 10%, 40%, 70% of talent and energy that’s left unrealized?




• If yes, how big do you imagine the gulf is ‐‐ 10%, 40%, 70% of talent and energy that’s left unrealized?

• How much better would your organization likely perform in terms of productivity, creativity, customer service, and employee happiness if you could close the gap?




• If yes, how big do you imagine the gulf is – 10%, 40%, 70% of talent and energy that’s left unrealized?

• How much better would your organization likely perform in terms of productivity, creativity, customer service, and employee happiness if you could close the gap?

• Do you know how to close the gap? Do you know how to open up new leadership space to unlock this ocean of unrealized talent and energy that is on your organization’s payroll every day?


To learn more on Blue Ocean Strategy and Blue Ocean Leadership visit

Website: www.blueoceanstrategy.com

Follow: @blueoceanstrtgy

© Kim & Mauborgneblueoceanstrategy.com | @blueoceanstrtgy

Questions?

OCTOBER 17, 2012

To ask a question … click on the “question icon” in the lower-right corner of your screen.

Thank you for joining us!

This webinar was made possible by the support of Citrix GoToMeeting.

Sponsored byJULY 15, 2014

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from blue ocean strategy to blue ocean...

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