Freelance Blog WritersBasic On-Page SEO Techniques

Checklist

The best written blog article is of little valueif search engines and people can't find it!

Article Title

Is the title unique?

Does the title immediately grab attention?

Does the title describe exactly what the article

is about?

Does the title include a targeted keyword or

phrase?

Does the title make people want to read more?

Introduction (first paragraph)

Is the introduction short, to the point, and

thought provoking?

If the introduction were a trailer for a movie,

would people want to see it?

Does the introduction include a targeted

keyword or phrase?

Does the introduction include a text link to

a related post on your blog?

Quality Content (Body)Are sentences and paragraphs short, informative

and to the point?

Is the body of your article conversational?

Will the article make sense to the average person?

Will sub-headings make the information easier

to scan and understand?

Will people learn something new from your

article?

Sub-headingsDo the sub-headings add quality to the

blog post?

Do sub-headings attract attention?

Do sub-headings include targeted keywords

or phrases?

Conclusion (Closing paragraph)Does the last paragraph adequately summarize

the main point of your article?

Does the last paragraph include an appropriate

call-to-action?

Targeted KeywordsIs there a targeted keyword in the title?

Is there a targeted keyword in the opening

paragraph?

Is there a targeted keyword in sub-headings?

Have you sprinkled in 3 or 4 targeted keywords

in the body of the article?

Have you written sentences just to stuff

keywords that sound unnatural?

ImagesHave you used images to break up long areas

of text?

Have you included “alt txt” and captions for

all images?

Are images large enough to make social sharing

easier?

Are images relevant to the article and free from

copyright restrictions?

Are images of high quality?

Social MediaHave you included a social media “Share”

link above or below each article?

Have you shared the article on your own

social media networks?

Is the article good enough that people will

want to share it in social networks?

EditingHave you checked for misspelled words and

errors in grammar?

Have you read the article out loud?

Is the article clear and easy to read?

Could a six line paragraph provide the same

information in four lines?

Have you included “fluff” just to make the

article longer?

Quality Blog ContentOriginal

Conversational

Relevant and useful

Informative

Easy to read and understand

Current

Goals of Blog WritingWrite information that is useful to a targeted

audience.

Establish trust & credibility with major search

engines.

Provide expertise that people and businesses

want to read, share, and link to.

It's true, blog writing is notrocket science . . . but

Without the proper time, patience,and commitment, your blog maynever get off the ground!

Ken is a professional blog writer and copywriter who has spent the past 12 years helping small and large businesses engage and communicate with their targeted audiences.

As a small business owner, he realizes than many business owners don't have the staff or time to maintain a blog or website on a consistent basis. For this reason, he has formed his own content writing service.

Connect with Ken:

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Visit Ken at One Writer's Life

This presentation was sponsored by:

“Writing Better Web Content”This book was co-written by Ken Bradford & Dr. Deborah C. Bauers, LPC, who are both professional web content writers. It was written in a conversational tone to make the material easy to understand and digest. No matter where you are in your writing journey, there's something in this book to help you become better.

● Psychology & Motivation for Blogging

● Basic SEO Techniques● Dealing With Frustrations● Writing Unique Content● Creating Social Profiles● Advice for New Writers

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