Free or Inexpensive Marketing Ideas

Jill Demars, Adam Frederico, Leslie Fonbuena, KC Corbett

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Types of Marketing

• Facebook• Twitter• YouTube• Blog

Social Media

• Google Places• Website building• Simple SEO

Other Online Ideas

• Word of mouth• Newsletters• Promotions

Use Existing Customers

• Connect with the community

Civic Involvement

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Facebook Create your own page

YouTube Create a channel and post videos

Twitter Gain followers and tweet deals, updates

Blogging Create your own or have someone blog for you

Downside: Data analytics are tough to retrieve. Social media mainly used to bring awareness and to gain mindshare.

Social Media

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Using YouTube

“The Worlds Best Blenders” Founder: Tom Dickson

179,000,000 total views since 3 years ago

Social Media

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YouTube for Dummies Create an account

Owned by Google – use your email log-in or create a different one for your business

Create title and channel tags (keywords) Change themes/colors/modules Channel Type:

YouTuber – basic channel type Director – “performer info”, longer videos Musician – custom logo, tour dates, CD purchase links Comedian – show-date information, purchase links Guru – custom logo, genre, links Reporter – Beat, Influences, Favorite news sources

Put links on your website/blog/newsletter, etc.

Social Media

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Advertising on Blogs Advertise on others’ blogs

ranges from $30 up to thousands web.blogad.com depends on popularity of blog (number of views)

Creating your own blog Free Directing traffic to blog can be tricky Humorous or interesting blog posts Distribute website through newsletters, word of

mouth

Social Media

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Social Media

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Google Places Helps you gain visibility with local customers

through Google search Provides insights regarding your customers Is a good option if your business:

Has a physical address Involves face-to-face interaction with customers Is legally formed and operating

Provides clear guidelines and steps for creating your Google place

Free!

Other Online Ideas

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Free Website Building Utah online: Google campaign

Only takes 60 min to create a website A free, easy-to-build, professional website A free customized domain name and hosting

for one year A free local business listing on Google Places Free tools, resources, and local events

Example site: Fredericochristmastrees.com

Other Online Ideas

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Use Existing Customers

NewslettersPromotions

Word of MouthReferrals

Use Existing Customers

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Getting Customer Referrals Be specific Provide

IncentivesGift for Friend

Most EffectiveUse of Existing Customers

Use Existing Customers

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Compare and Contrast YouTube

Good for company who want to increase brand image Not good for driving transactions &understanding customers

Blogs Good for getting information to followers Not good if you don’t want to update it almost daily

Google Places Good for physical business w/ face-to-face interaction Not so good for getting other information to customers

Website Good for a quick way to show you’re in business Free tool not so good for detailed designs & complex formats

Using Existing Customers Good for an inexpensive way to get word of mouth referrals Not so good if you don’t have customers or a good product

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Recommendation Choosing a combination of the ideas

previously outlined will provide the best results for most businesses.

Social Media + Google Places + Blog/Website + Using Existing Customers = Success

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Questions?

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Appendix 1: Other Online Tools Google places

URL: google.com/places Free Website

URL:http://www.utahgetonline.com/?utm_source=google&utm_medium=cpc&utm_content=en_UT&utm_campaign=skws

Free Guidebook which includes Create your website Drive visitors to it Get found online in your town Build a loyal set of fans Serve your customers wherever they are Measure and learn what works

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Appendix 2: Starting on YouTube YouTube tip sites:

10 killer tips for creating a branded YouTube channel

Brand your business with YouTube Lots of good information out there on how to

effectively use YouTube to attract new customers and market your brand