Free Google Marketing Free Google Marketing Tools For Small Tools For Small

BusinessBusiness

by by Varju LucenoVarju Lucenowww.globalofficepartners.comwww.globalofficepartners.com

“Try not to become a man of success, but rather try to become a man of value.” 

-Albert Einstein

It takes just 10 minutes to set up a blog

on blogger.com.  It is time well spent as a

company blog can become a powerful marketing tool for any small business. 

It can also be used as a website or

a platform for cross-promoting your products and

services with

other companies. 

Google keeps adding new features as well - embedding a

YouTube video to your blog is a breeze now.  

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“Any sufficiently advanced technology is indistinguishable from magic.”   -Arthur C. Clarke

You don’t need to keep guessing how visitors arrive at your website, how much time they

spend on it, and whether they ever come back. 

Add Google Analytics to your website code to keep an eye on

your web traffic.   

Discover whether the majority of your web traffic comes from search engines or referring

sites.  

Find out what search keywords are being used to get to your site.

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“Statistics are like bikinis.  What they reveal is suggestive, but what they conceal is vital. ”   -Aaron Levenstein

Would you like to keep an eye on your competitors or specific

small business topics you would like to write about?   Set up Google Alerts, indicate which topic, person or company you

would like to be alerted about and how often.  Alerts will come

straight to your Inbox.

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“The larger the island of knowledge, the longer the shoreline of wonder.” -Ralph W. Sockman

Can’t get enough of social networking?  Google Groups enable users to start their own email discussion groups as well as

message boards. Browse archives of Usenet groups and gain new knowledge or find a group that

matches your interests.

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“The Internet is becoming the town square for the global village of tomorrow.” -Bill Gates

Keep your marketing projects on track with Google Calendar or create a marketing calendar for your business.  You can publish your Google Calendar on your website or share it with your associates, family and customers.  Planning events?  Keep track of RSVPs with the easy web-based interface.

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“ Time is the wisest counsellor of all.”

-Pericles

To help your customers and prospects find you, create a

profile for your small business on Google Maps.  Your business listing requires verification, therefore it will take a couple of weeks for your listing to

appear.  You can embed a Google Map with your company location to

your website or blog.

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“If you don't know where you are going, you will probably end up somewhere else.” -Lawrence J. Peter

Provide information about your

products and services immediately by utilizing Google Talk, a Google approach to instant communications.  Just cut and paste a block of code into your own webpage or blog to embed the Google Talk gadget.   You can chat with all of your Google Talk and Gmail contacts in real time.

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“Always be shorter than anybody dared to hope.”  

-Lord Reading

Start your own online marketing

campaign by signing up for Google AdWords. 

You will need $5.00 to get started

Google keyword tool is free and it can give you valuable insights into the minds of customers.  

The keyword tool enables you to find the right keywords and estimate the cost of your

campaigns displaying text ads that you create.  

Campaigns can be turned on and off any time you desire. 9

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“Doing business without advertising is like winking at a girl in the dark. 

You know what you are doing, but nobody

else does.”

- S. Henderson Britt  

Google AdSense will create/match ads to your site's content.

You will earn money whenever your visitors click on them.  

You must have a launched website with acceptable content and valid URL as well as a valid payee name and mailing address to apply. 

All ads are reviewed and approved by the Google team, ensuring that

inappropriate ads don't appear on your pages.

In general, a GMail (Google) account is required for all web-based

products described above.  Sign up by going to Google.com.

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“Follow your passion, and success will follow you.”

- Arthur Buddhold