free floating car sharing

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Helping you to improve the quality of life in your cityChristian Lambert CEO DriveNow Belgium

CSW - Brussels, Nov. 23rd, 2016

As a continual trend, more and more people keep moving into larger cities, creating densely packed urban agglomerations.

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Tokyo37m 39m (+5%)

Los Angeles13m 16m (+23%)

Mexico City20m 25m (+25%)

New York City20m 24m (+20%)

Sao Paolo20m 23m (+15%)

Buenos Aires14m 16m (+14%)

Rio de Janeiro12m 14m (+17%)

Beijing16m 23m (+44%)

Shanghai20m 28m (+40%)

London8m 9m (+14%)

Manila12m 16m (+33%)

New Delhi23m 33m (+43%)

Moscow11m 13m (+18%)

2011 2025 (%-Change)

Helping you to improve the quality of life in your city

HERAUSFORDERUNG VERKEHR.The effects on the mobility sector are conspicuous: More cars, more traffic, more pollution, more parking pressure.

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T R A F F I CJ A M S

A I R & N O I S E P O L L U T I O N

C A RO W N E R S H I P

P A R K I N G P R E S S U R E

Helping you to improve the quality of life in your city

HERAUSFORDERUNG VERKEHR.The effects on the mobility sector are conspicuous: More cars, more traffic, more pollution, more parking pressure.

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T R A F F I CJ A M S

A I R & N O I S E P O L L U T I O N

C A RO W N E R S H I P

P A R K I N G P R E S S U R E

We asked ourselves

Do we want to be part of the problem or the solution?

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Mobility solutions were required. We called our solution „DriveNow“.

DriveNow

Fully flexible premium carsharing

DriveNow takes urban mobility to the next level by offering an on demand solution.

Vehicle holding period: Permanent

Vehicle holding period: Days

Vehicle holding period: Hours

Vehicle holdingperiod: Minutes

Car Ownership Car Rental Classical Car Sharing Mobility On Demand

4 DriveNow | Company Presentation

Integrated Mobility On Demand

Vehicle holdingperiod: Minutes

as integrated part of your mobility ecosystem

Our concept puts highest emphasis on simplicity. The DriveNow experience is designed to be as hassle-free as possible.

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Locate nearest car via app or smartwatch

Drive to destination of

choice

End rental via member card, app or watch

Type in pin-code to start

booking

Park anywhere within

business area

Reserve car for 15 minutes

for free

Open car via member card, app or watch

1 5 74 62 3

DriveNow | Company Presentation

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We give our customers plenty of choice. They have access to a broad and diversified fleet of latest BMW and MINI vehicles.

MINI Cooper/Cooper D

BMW 1er BMW X1 BMW Active Tourer

MINI Clubman

BMW 2er Cabrio

MINI Countryman

MINI Cooper CabrioBMW i3 (EV)


Our member-base has grown significantly ever since we launched our service in 2011.


Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Q4-14 Q1-15 Q2-15 Q3-15 Q4-15 Q1-16

630,000

• BRUSSELS, BE• Launch in 07/2016

• 300 vehicles

• 5,000+ customers

• COPENHAGEN, DK• Launch in 09/2015

• 400 vehicles


In terms of market coverage, we are available in ten European cities so far. Further expansion is planned for 2016.

• DÜSSELDORF, DE• Launch in 01/2012

• 250 vehicles


• BERLIN, DE• Launch in 09/2011

• 1.200 vehicles


• COLOGNE, DE• Launch in 10/2012

• 350 vehicles


• HAMBURG, DE• Launch in 11/2013

• 620 vehicles


• VIENNA, AT• Launch in 10/2014

• 500 vehicles


• LONDON, UK• Launch in 12/2014

• 310 vehicles


• STOCKHOLM, SE• Launch in 10/2015

• 300 vehicles


• MUNICH, DE• Launch in 06/2011

• 620 vehicles


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4 5

6 7

8 9 10

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There is no such thing as a typical DriveNow customer. Our customer base is highly diversified and spreads throughout all demographics.


Source: Customer Data (2015)

Age Structure Education Level Family Status Car Ownership

30%

37%

21%

12%

18 - 29

30 - 39

40 - 49

50 +

23%

21%

10%

46%

Lower Secondary Edu.

Higher Secondary Edu.

In Tertiary Edu.

University Degree

27%

46%

3%

24%

Single (no children)

Relationship

Single (with children)

Relationship (with children)

46%54

%

Own a car Do not own a car

…which they frequently use for all kinds of trip purposes.

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Typical use cases include evening trips to bars and restaurants, ...

OneWay

MultiModal Ad Hoc Round

TripUni

ModalPlanned

… inner-city business trips, …

OneWay

… or transportation of larger goods.

MultiModal Ad Hoc

Round Trip

Uni Modal

Planned

… trips to and from the airport, …

… and most importantly, to bridge the last-mile gap.

OneWay

InterModal

Ad Hoc

From this growth, other operators profit as well.

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20,000 22,000 25,000 35,000 45,000 53,000 56,000 65,000 70,000 75,000 95,000

115,000 135,000 155,000

185,000

450.000

2012

255.000

201120102009200820072006200520042003200220012000199919981997 2015

757.000

2013 2014

Market Entry DriveNow

1.040.000

1.260.000

2016

66%

Station-based carsharing customers in GermanyFree-floating carsharing customers in Germany


Reduction of car ownershipOn average, one DriveNow vehicle replaces 5-6 privately owned vehicles over time.

Study Number of privately owned vehicles abolished due to each single car sharing vehicle

6.3

3.1

9

2.3

5.9

3.6

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6.1

7.8

1.8

1.3

3.7

2.5 Station-Based: Optimistic Scenario

Station-Based: Conservative Scenario

Free-Floating: Optimistic Scenario

Free-Floating: Conservative Scenario

3 – 6 vehicles

DriveNow | Company Presentation15

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Reduction of parking pressureDriveNow vehicles occupy much less parking space than privately owned vehicles due to their higher utilization.

Privately owned cars DriveNow cars

60

300

Average driving time: 60 min./day Average driving time: 300 min./day

+ 500%


Car (excl. DriveNow)34%

Public Transport36%

Bike / Walk30%

Reduction of traffic jamsDriveNow members use more public transport and non-motorized modes than non-members.

Car (excl. DriveNow)34%

Public Transport36%

Bike / Walk30%

DriveNow Members

Non-DriveNow Members

n = 6,940 (survey across 5 European DriveNow markets)n = 10,802 (survey across 13 European cities)

Average vehicle usage rates across European cities

Car (incl. DriveNow)25% (-9%)

Public Transport38%

Bike / Walk37%

DriveNow | Company Presentation16

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Reduction of air and noise pollutionDriveNow vehicles produce both less noise and air pollution than most privately owned vehicles.

► Average vehicle age: 9-11 years

► Average CO2 emission: 189 g/km

► Average noise level: About 70 decibel

5 to 6 older high-emission vehicles are replaced …

► Average vehicle age: 5-6 months

► Average CO2 emission: 99 g/km

► Average noise level: About 56 decibel

… by one new low-emission or zero-emission vehicle.

ü


Christian LambertCEO DriveNow Belgium sprl/bvba

Buro & Design Center, Esplanade 11020 Bruxelles – Brussel

[email protected]

mailto:[email protected]

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