free facebook tactics to drive traffic and conversions
DESCRIPTION
In this SMX Social Media presentation by Arnie Kuenn, Drew Conrad and Kevin Scholl, Matt McGee moderates as the three panelists discuss the new Facebook timeline integration. This presentation looks at how to drive traffic and conversions through fan pages, viral campaigns and more.TRANSCRIPT
Facebook Tactics to Drive Traffic & ConversionsARNIE KUENN, PRESIDENT, VERTICAL MEASURES - @ARNIEK
About Your Presenter…
• President of Vertical Measures - Offering SEO, Link Building, Social Media & Content Marketing Services
• Instructor for the Content Marketing Institute & Online Marketing Institute
• Author of Accelerate! Move Your Business Forward Through the Convergence of Search, Social and Content Marketing
Available on Amazon
Twitter: @ArnieK
Develop Your Facebook Strategy
• Why are you creating the content you are creating? • Who is your audience and who are you?• What will you measure? • What is different a year from now?
Twitter: @ArnieK
How Often Should You Post?
• The most common complaint from Facebook users is Newsfeed spam
• The most popular Facebook Pages post once a day or less.
• Posting one to four times per week produces 71% higher user engagement
• Focus on quality, not quantity on Facebook.• Only 50% of your posts should be about your
content. Businesses that share other content have a higher engagement rate.
Twitter: @ArnieK
Strategies for Effective Posts
• Post Length: 80 characters or less, 27% more engagement (as high as 65% in some verticals like retail).
• URL shorteners: Engagement rates are 3X higher for full length URLs
• Action Keywords: Fans follow instructions. Ask them to like, post, comment or tell you something.
• Ask questions at the end: 2X higher engagement rate.• Fill in the blank Posts: 9X more comments than other posts.
Source: Buddy Media Platform
Twitter: @ArnieK
Avoid Complicated Wall Posts
Source: Buddy Media Platform, Retail Study
Twitter: @ArnieK
How Do Come Up With Content Ideas?
Start With Keyword Research
• Keyword research should be the foundation
• What keyword phrases do your customers use? (Analytics)
• Use tools like….
Twitter: @ArnieK
Soovle.com
Ubersuggest.org
Google Adwords Keyword Tool
Then Do Online Market ResearchTrending Topics
Question & Answer Sites
1618 results
Check Voting Sites
Google’s Discussions in Search
Loads of Content Ideas
Create a Content Calendar
• Plan for Monday to be videos, Wednesday featured fans, etc.
• This helps you focus when writing and makes planning ahead easier.
• Think about tie-ins to holidays, other marketing messaging
Twitter: @ArnieK
“People need content that makes them more informed before a purchase. Organizations that provide that info will win.”
– Arnie Kuenn, Totally Cool Guy
Twitter: @ArnieK
Additional Resources
• 13 Facebook Marketing Tips: http://bit.ly/fb-marketing-tips
Twitter: @ArnieK
Thank You
www.VerticalMeasures.com
Available on Amazon ;)
More Traffic. More Leads. More Business.
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