13 New Fans

(Page Likes)

396 Consumptions (Items Clicked)

13 New Fans

(Page Likes)

396 Consumptions (Items Clicked)

Facebook Engagement Megaphone What happened?

How many unique people did we engage?

How many times did these people engage?

How many people saw a story from or about us?

How many times were these stories seen?

What started it?

Facebook Engagement Megaphone What happened?

How many unique people did we engage?

How many times did these people engage?

How many people saw a story from or about us?

How many times were these stories seen?

What started it?

People Reached per Story Posted Impressions Per Person

Reached

Stories per Person

N/A 65.8

1.4

Your Page Posts Your Page Posts 53 53

User Posts User Posts 0 0

User Mentions User Mentions 0 0

Page Likes Generated Page Likes Generated

0 People Talking

N/A

106 Stories Created

6,970 Total Reach

10,053 Total Impressions

+196% W/W +1835% W/W +895% W/W

0 People Talking

N/A

106 Stories Created

6,970 Total Reach

10,053 Total Impressions

+196% W/W +1835% W/W +895% W/W

0

5

10

15

20

25

30

35

0

500

1.0K

1.5K

2.0K

2.5K

3.0K

Enga

ged

Use

rs

Tota

l Rea

ch

Total Reach & Engaged Users

Engaged Users Total Reach

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

Engaged Users as a % of Total Reach

6,970

108

0

Total Reach

Consumers

People Talking About This

Totals: Key Metrics

0

0

0

0

0

1

1

1

1

1

1

0

5

10

15

20

25

Peo

ple

Tal

kin

g A

bo

ut

This

Tota

l Rea

ch

Fan Page Engagement and Reach Over Time

People Talking About This Page Stories

0

1

2

3

4

5

6

7

8

0

1

2

3

4

5

6

7

8

9

Ou

tbo

un

d M

essa

ges

Sto

ries

Cre

ated

Outbound Messaging and Engagement Over Time

Admin Wall Posts Stories Created About Admin Posts 60

15

1

8

9

Total Stories

Likes

Comments

Clicks (bit.ly)

Shares

Engagement Details

1

0

0

0

0

Stories per Post

Likes per Post

Comments per Post

Clicks per Post

Shares per Post

Averages Per Post

0

1

2

3

4

5

6

Sto

ries

Cre

ated

Stories About User Generated Content

New Page Like Page Mention User Post

0

13

0

User Post

New Page Like

Page Mention

Types of Stories Created

0

235

17

User Post

New Page Like

Page Mention

Reach by Story Type

8

2

14

88

Photo Views

Video Plays

Link Clicks

Other Clicks

Consumption Totals

0

5

10

15

20

25

30

35

Co

nsu

mp

tio

ns

Consumptions by Post Type

Photo Views Video Plays Link Clicks Other Clicks

0

50

100

150

200

250

300

350

400

Re

ach

Reach Breakdown by Type

Organic Reach Viral Reach Paid Reach

0

500

1.0K

1.5K

2.0K

2.5K

3.0K

3.5K

4.0K

Imp

ress

ion

s

Impressions Breakdown by Type

Organic Impressions Viral Impressions Paid Impressions

105

120

28

21

0

187

134

37

38

0

Status

Link

Photo

Video

Question

Impressions & Reach by Post Type

Impressions/Post Total Reach/Post

0

0

0

0

0

1

1

1

Status Link Photo Video

Engagement by Post Type

Likes/Post Comments/Post Shares/Post

0

1

1

2

2

3

3

4

4

5

Negative Feedback

Hide Clicks Report Spam Hide All Clicks Unlike Page

0

5

10

15

20

25

30

0

500

1.0K

1.5K

2.0K

2.5K

3.0K

3.5K

4.0K

Tota

l Im

pre

ssio

ns

Impressions & Page Views

Page Views Total Impressions

-5

-4

-3

-2

-1

0

1

2

3

4

5

6

0

500

1.0K

1.5K

2.0K

2.5K

3.0K

3.5K

Net

New

Pag

e Li

kes

Pag

e Li

kes

Total Page Likes & Growth Over Time

Total Page Likes Net New Page Likes

2,858

-4

Total Page Likes

Net New Page Likes

Page Like Totals

0

0

Total Potential Reach

Avg Friends per Fan

Potential Reach

0 0

1 1 1

0 0

5

2 2

1

0 0

-4

-1

-3

-2

-4

-1 -1 -1

-5

-4

-3

-2

-1

0

1

2

3

4

5

6

New Likes & Unlikes Over Time

New Page Likes New Page Unlikes 13

-17

Page Like & Unlike Totals

61% 15%

8%

8%

8%

0%

New Fan Sources

page_profile mobile like_story like_story like_story Other

10

3

2

1

1

tremont-tearoom.com

google.com

app.copromote.com

fbk.ecwid.com

search.aol.com

Top Referrers

34

5

5

3

2

2

2

1

5

timeline

photos_stream

profile

info

Schedule Now

Reviews

insights

photos_albums

Other

Facebook Tab Views (Last 7 Days)

0 0 0 0 0 0 0

1

0 0

1

0 0

0

0

0

1

1

1

1

Ch

eck-

Ins

Check-Ins Over Time

1

0

0

0

0

0

0

0

0

0

0

Steven D Lightspring

#NUM!

#NUM!

#NUM!

#NUM!

#NUM!

#NUM!

#NUM!

#NUM!

#NUM!

#NUM!

Top People by # of Comments

1

1

1

0

1

1

1

1

Total Comments

healing flow

richest heart

sharing delightedand

core

peace

light blessings

kindred spirit

Comment Keyword Analysis

0

100

200

300

400

500

600

700

800

13-17 18-24 25-34 35-44 45-54

Page Fans: Demographic Profile

Male Female

1,641 724

48 39

38

309

Page Fans: Top Countries

United States Turkey Brazil

United Kingdom India Other

297

148

42

34

32

542

Page Fans: Top Cities

Boston, MA

Istanbul, Turkey

Izmir, Turkey

New York, NY

Los Angeles, CA

Other

0

500

1.0K

1.5K

2.0K

2.5K

3.0K

13-17 18-24 25-34 35-44 45-54 55+

People Talking About This: Demographic Profile (Last 28 Days)

Male Female

0

1.0K

2.0K

3.0K

4.0K

5.0K

6.0K

7.0K

8.0K

13-17 18-24 25-34 35-44 45-54 55+

Reach: Demographic Profile (Last 28 Days)

Male Female

747

60

3

2

1

1

1

1

1

1

3

Turkey

United States

United Kingdom

Canada

Cyprus

Macedonia, the former…

Pakistan

Slovenia

Australia

Germany

Other

People Talking About This by Country (Last 28 Days)

14,372

731

99

37

33

17

14

12

10

9

152

United States

Turkey

Mexico

Canada

United Kingdom

Brazil

Italy

India

Spain

Bulgaria

Other

Reach by Country (Last 28 Days)

0

0

0

0

0

0

0

0

0

0

0

#REF!

#REF!

#REF!

#REF!

#REF!

#REF!

#REF!

#REF!

#REF!

#REF!

Other

People Talking About This by City (Last 28 Days)

9,295

434

259

242

222

209

199

194

178

165

1,723

Boston, MA

Cambridge, MA

Quincy, MA

Everett, MA

Revere, MA

Waltham, MA

Somerville, MA

Malden, MA

Chelsea, MA

Medford, MA

Other

Reach by City (Last 28 Days)