frank gargiulo 2014 resume
DESCRIPTION
2014 ResumeTRANSCRIPT
-
Frank Gargiulo507 Henry Street
Brooklyn, NY 11231C (646) 302 1474
P R O F I L EDedicated and driven marketing professional with a proven record of developing targeted campaigns, communications, and strategic initiatives that produce measurable results. Specializes in creating market-specific communications programs that effectively integrate multi-media, traditional advertising, social media, public relations, and TV/radio broadcasts.
AREAS OF EXCELLENCE
Strategic Marketing &
Communications Programs
Multimedia Marketing / Traditional & Online Campaigns
Social Media/ Search Engine
Optimization (SEO)
Problem Solving & Risk Management
Cutting-Edge Marketing Trends/
Targeted Marketing
Digital Photo &
Video Marketing
E X P E R I E N C EFreelance Social Media, Live Holistic; Brooklyn, NY 2010 - 2013Responsible for developing and overseeing the execution of strategic social media and digital initiatives, including developing and managing viral marketing campaigns, creating and supervising high-profile channel accounts, and integrating interactive media into the overall business strategy. Other duties included search engine optimization/search engine marketing integration (SEO/SEM), monitoring and analysis of social media trends and their impact on the company brand, and supervision of an internal team.
Initiated strategic marketing campaigns that raised sales to nearly $200,000 annually Led communication and PR efforts for events such as mixed martial arts fights, Olympic
trials, and Minor League Baseball
Social Media Intern, The Spotlight; Brooklyn, NY 2012 - 2013Defined and executed a specific social media strategy aimed at an audience of 65,000+ readers. Duties included cultivating new communities and managing branded online communities on the companys behalf using Facebook, Twitter, YouTube, Instagram and other social media networks. Provide relevant content daily while tracking metrics and monitoring relevant conversations.
Collaborated with the Editor, Producer and the writing staff to develop blogs, videos and obtain photos for social media usage.
Increased reader activity by 15% by implementing Facebook advertising.
-
Graduate Intern, Brooklyn Cyclones Baseball; Brooklyn, NY 2012Supported full range of production activities, including working with Production Director and Executive of Production to coordinate production of the 2012 season. Extensive interaction with multiple back-office departments as well as highly visible personnel such as players and coaches. Organized video and photo sessions and translated graphics from Photoshop to appear on the MCU Park scoreboard.
Entrusted with obtaining videos and photos of players and coaches for scoreboard display.
Key contributor in producing 2012 City Universities of New York (CUNY) Baseball Tournament and MCU Park
Graduate Intern, Madison Square Garden Media, New York, NY 2011 - 2012Performed a broad range of marketing and marketing support functions, including personal interaction with key industry executives and on-air broadcasts. Generated as many as five press releases per week. Coordinated digital radio broadcasts of Knicks and Rangers home and away games for the MSG library.
Collaborated with executives at ESPN 1050 AM to coordinate broadcast of New York Rangers games in Sweden
Organized/maintained 2011-12 broadcast schedule and developed media kits for the New York Rangers
ADDITIONAL EXPERIENCE
Reporter, BrooklynFans.com, Brooklyn, NY - 2011 - 2012 Interviewed Brooklyn Cyclones players, coaching staff, administration, and fans about
their thoughts on games, the teams progress, and their effectiveness in a Single-A, short-season, New York Penn League
Reported on-camera the events, themes, promotions, and highlights of each game for the website
Volunteer, Columbus Citizens Foundation, New York, NY 2010 - Present Oversaw promotion, marketing, and security of the Maserati sports cars in Grand
Central Terminal
E D U C AT I O NCanisius College, Buffalo, NY M.S. with a Concentration in Sports Administration, 2012
St. Francis College, Brooklyn, NY - B.A. with a Concentration in Communications, 2009
S K I L L S Social Media: Facebook, Twitter, Google+, Instagram, Tumblr, Pinterest, LinkedIn
General Computing: Microsoft Office Suite (Word, PowerPoint, Excel), PC (Windows 7
& XP), Mac (Lion & Leopard), iPad and iPhone literate.
Graphics: Adobe Photoshop, Final Cut Pro X