FRANCHISE OPPORTUNITY PROPOSAL

Truebrand is a franchise management company, headed by Louis Buys, who is well known in the

franchising environment.

Also known as the “Father of Microlending”, Louis was the co-founder of the very first

Microlending Franchise group, Louhen, in 1993, which grew to a staggering 400+ outlets

within three years.

Louis was also later (1998) the founder and Managing Director of Miloc Holdings, in which the Standard Corporate and Merchant Bank/FABCOS Empowerment consortium held 51% shareholding until 2003, when he bought the

consortium out. In 2007, Miloc, Bondmaster and Mzanzi Finance

merged, with Louis as sole shareholder and director, to form part of the Alt-X listing today known as Finbond Bank. Louis left Finbond in

2009 to take over Nature’s Health Products.

In recent years Louis was involved in the Restructuring of Numobile, a cell phone service

provider that provides a payroll-based cell phone contract to large employers and unions

such as Rynard Transport, SAA and ACSA.

Louis was co-founder of Tammy Taylor Nails Franchising in 2016, a fast-growing nail and

beauty salon franchise group with more than 100 salons by the end of 2017.

Louis decided to establish the Franchise Management Company Truebrand

at the end of 2017.

WHY FRANCHISE WITH US

With more than 25 years’ franchise experience, Truebrand is able to empower small business owners from a small business operation into a successful recognized franchise brand.

Truebrand has its own identity, modelled on a private philosophy based on a reconciliation of the free market principle and the rules of a franchise. Truebrand is also a corporate player in various industries, the advantage of which is self-evident for every franchisee, especially as far as collective bargaining, branding and marketing of individual franchise groups are concerned.

Truebrand offers an all-in-one solution for small business owners to franchise their businesses and share in the growth, while keeping sole ownership of their existing operations.

Through shared services, the business owner is able to offer all the services required and needed by its franchisees in a cost-effective and affordable way.

THE BENEFITS FOR YOUR

FRANCHISEEOwning a franchise allows the franchisee to go into business for him/herself, but not by him/herself.

Most important is the fact that the franchisee shares the experience of the franchisor through Truebrand, which offers expertise in franchise set-up, legal advice, financial management, stock sourcing, corporate relations management, IT systems development and support, and other expertise required by each unique industry.

Training to manage your franchise business unit, optimally.

Collective negotiating power for stock purchases.

Collective branding ensures reduced cost to the franchisee.

In-house shared services designs for stationery and collective negotiating power ensures reduces cost to the franchisee.

6. In-house shared services web design and management reduces cost to the franchisee.

Shared support services by Truebrand Call Centre ensures a stable franchise environment in a cost-effective and affordable way.

Collective bargaining for marketing products and materials reduces individual franchisee costs.

Through Truebrand, the franchisor ensures continuous cost-effective corporate marketing and branding.

Franchise visibility through well-distributed franchise operations nation-wide in various industries.

Continuous product research, development and information dissemination.

The franchisee works in a national network, which brings a measure of security for the franchisee, but remains his/her own boss while Truebrand’s national footprint creates and ensures consumer awareness and trust.

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THE REALITIES

OF BEING A FRANCHISOR:

As the experts in franchising, you can trust us with your business – we will help take you from good to great!

Let Truebrand help you grow into your vision

Franchisees demand/expect uninterrupted support and service.

A successful franchise environment is a relationship environment, which takes considerable time from the franchisor.

The risk of the success of a specific franchise operation remains that of the franchisee, but the franchisor always remains at reputational risk when an individual franchise operation fails.

Continuous expert and responsible management of franchisees remains the responsibility of the franchisor, which requires infrastructure and, once again, considerable time.

Successful staff sourcing, appointment and management are some of the major factors that determine the success and profitability of the franchise operation. The franchisor has a major responsibility towards training and support in this regard, which requires expertise, infrastructure and time.

Implementation of support structure and systems requires expertise, infrastructure and time from the franchisor. Truebrand’s shared services offer ensures a cost-effective, affordable and smooth implementation of these required support systems and structures.

Client service cannot be determined or controlled by the franchisor. However training and continuous monitoring of staff rendering such services to clients and/or consumers remains the responsibility of the franchisor.

Franchisees have a tendency towards false or over-expectations of what the franchisor is willing and able to provide in terms of support and services. This requires continuous “expectation management” from the franchisor.

Commonly, franchisees tend to hold the franchisor responsible for changes in the market environment, new competition and factors such as unsuccessful marketing campaigns and underperforming operations for whatever reasons. 9.1 The franchisee remains the owner of his own business

and shall act accordingly to ensure success and profitability irrespective of his/her expectations with regards to support from the franchisor

The ability to manage a business varies from one individual to another, as does the willingness to make a certain amount of sacrifices to become a successful business owner. As leader, the franchisor plays a vital role in all of these factors, through leadership, relationship management and training.

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