FRAME YOUR PETFine Art Pet Photography

How to chooseTHE RIGHT

PET PHOTOGRAPHERHome Decor:

THE FUTURE IS FRAMELESSHow to turn

YOUR PET’S PORTRAITS INTO ART

GUIDE TO

I n s i d e : 7 R e a s o n s W H Y y o u s h o u l d h i r e a p e t p h o t o g r a p h e r

2

7 REASONSpage 08

WELCOMEpage 04

DON’T READ(ONLY FOR TRUE ANIMAL LOVERS)

page 26

HOW TO CHOOSE

page 18

3

YOUR SESSION

page 38

THE PROCESS

page 32

CONTACTpage 58

HOME DECOR page 48

4

WELCOMETO FRAME YOUR PET

5

Thank you so much for thinking of me to create fine art photographic artwork of your pets.If you are here, it’s obvious you share a love of animals and an interest in capturing them as never before.

Our pets are so important to us that they are part of our family. We couldn’t imagine a life without them. The amount of love and affection they give in return often seems limitless.

In the world of smartphones and modern technology, we take frequent snaps of our beloved pets until our phone memory is full to capacity in an attempt to capture them at every phase in their lives; from those early puppy days in to the twilight years. Unfortunately, these low resolution images don’t print well, and our pet can not be proudly displayed in our home, as they deserve.

This guide is a little insight into why it is seen more and more important that we capture those memories, how our pets enjoy themselves and the special bond with us and our family.

Along the way, I hope to give you a better idea of what fine art pet photography can offer you.

Sincerely,

Alicia RiusOwner & Photographer of Frame Your Pet

NOTE FROM THE ARTIST“It is my wish to bring an artistic

treasure into your home

for years to come.”

6

7

“Every time I look at Lluna’s photos I’m speechless.

I can never be thankful enough for what Alicia did for us.

The investment is priceless. She is your person.” —Eli G.

8

7 REASONSWHY YOU SHOULD HIRE APET PHOTOGRAPHER

9

1. THE PUPPY STAGE IS VERY SHORTWe all melt when looking at photos of puppies. It’s the sweetest thing ever and we all wish we could have a puppy again.

Those playful, cuddly puppies will grow up fast. You’ll want to capture this moment so that you will be able to remember it when your friend becomes an adult and eventually a senior. This is the sweetest and most innocent phase of your pet’s life, and before you realize it, it will be gone. So the sooner you immortalize it in pho-tography, the better..

2. ANIMALS DON’T LAST FOREVERI wish they did, but they will die some day and then what will you have? Thousand photos in your Dropbox all with bad lighting and reso-lution enough for an 8x10. Many of my clients are booking what I call Rainbow Sessions. It’s for pets who are nearing the end of life either due to old age or an illness. It’s great to get those photo opportunities in before it’s too late, but why not get a new photo shoot done with them every couple of years, when they’re still strong and healthy, so that when they do pass, you’ll have something to illustrate their whole life.

It’s convenient to snap pictures of your furry friends with your camera or smartphone when a cute or playful moment presents itself, but those aren’t the photos that you’re going to

want to print and frame. For display, you’ll want professional pet photos that are done

with taste and grace.

10

“The pictures Alicia took are absolutely priceless to me. On top of taking

fabulous pictures, Alicia was so compassionate and supportive about Harry’s

illness and passing. If you are looking for a photographer that can truly connect

with both you and your animtal, I highly recommend contacting Alicia!”

—Kelly M.

3. YOUR PET IS PART OF YOUR FAMILYWe all take professional pictures with our spouses or families. Why not honor your beloved pet with a quality photo shoot as well? Pet photography also has the ability to be more artistic in lighting and backdrops than family portraits. Imagine the action shots, the cute poses and expressions framed perfectly on your wall. Family portraits, when displayed, tend to be no larger than 8x10, but an artistic pet photo can look great at larger proportions.

1 1

4. PET PHOTOGRAPHY DONE TASTEFULLY CAN BECOME A PIECE OF ART This isn’t stock photos or store-bought décor. This is unique and personalized art. Photos of animals make great pieces of art. But instead of spending thousands of dollars on a photo of a horse or dog you don’t know, now you have the chance to have your own custom made piece of art of your cat, dog or equine.

As an artist and photographer, I understand your needs for such art and that’s why I created my Fine Art Sessions, which are meant to serve as large gallery mounted prints worthy of display. My photos are elegant, striking images that you will feel proud to have in your home.

12

“We got beautiful photos of all of the dogs that I could never have

gotten in a million of my own.” —Jennifer G.

13

5. PHOTOGRAPHY TAKES SKILLSA career pet photographer has the training, the equipment, the experience, materials, and supplies to produce a gallery-quality portrait. The photographer will not only provide you with images that you never thought possible, but will shoot thinking about colors and composition. Also, the professional lenses are able to capture the light and details that no point and shoot camera or iPhone can. Plus, a skilled pet photographer will take care of fine tuning the image: removing eye bugs, removing the leash from the photo, removing people in the background, enhancing the fur details, the colors, etc.

6. MEMORIES ARE PRICELESSPet photography is a bit of a luxury, but once you capture those moments with your friend, you’ll have them forever and will have no doubt of their worth. We all return to photos from time to time when we feel nostalgic: photos of when we were kids, when we had that trip to the Grand Canyon with all the family, the Christmas evening when Grandpa was still with us, our wedding day. Photos immortalize that moment in time, that split second that will no longer be with us. Only the photo is the proof that that day existed and we lived it. So memories are not only priceless; they tell the story of our life. And cats and dogs are our life too. They grow up with us, they share every day with us and our kids, so it’s very important to have their presence in our lives documented. This is especially true when you don’t have children, as many do not. Pets are very much our family, and family in any form is a treasure.

7. IF YOU ARE A BUSINESS, YOU NEED HIGH QUALITY MARKETING MATERIALThe quality of your marketing speaks volumes about the quality of your products or services. Look at any company and you’ll see that their sales increase in direct correlation to their marketing budget. The more you advertise, and the better your advertising is, the more customers will notice you and entrust you with their business. If you want your business to grow and see an increase in customers or client, taking your advertising and display materials to the next level with customized, professional pet photography is going to be key.

15

“Alicia quickly demonstrated to me why she’s a professional with her proven

methods, her gift in relating to animals, and her artistic eye.”

—Dan C.

16

“Thanks to Alicia, I have the most spectacular, not to mention

artistic pictures of my two boys (sphynx cats).”

—Tara J.

17

18

HOW TO CHOOSE THE RIGHT PET PHOTOGRAPHER

19

Becoming a pet owner is a more life-changing event than many people realize when they set out to choose a new addition to their family. Within a short space of time, a new dog or cat takes up a space in your heart that you didn’t know was empty. They are forever a part of your family and not just an animal.

Your pet becomes an integral part of your life; he is there for all of life’s monotonous daily moments. He greets you when you wake up, when you get in from work, and cuddles on your lap before bedtime. He’s also there for life’s milestones; birthday’s, family bbq’s, the birth of children. He is a constant presence, always offering unconditional love and affection.

Time passes quickly, and before you know it, your pet has transformed from puppy or kitty to a fully mature dog or cat. He changes as if before your eyes; blink and you could miss it!

Being smartphones and point-and-shoot cameras so affordable, we found ourselfs constantly taking and posting pictures of our pets in Facebook and Instagram. We are so proud of them that we have this need to share it with the world.Unfortunately, these low resolution images don’t print well, and your pet can not be proudly displayed in frames in your home, as they deserves.

The solution to this problem is to hire a professional pet photographer. The pet photography business is gaining lots of attention, so choosing the right one is becoming extremely challenging. A conventional photographer, who photographs anything to everything, may not comprehend the art of taking the best pet portraits.

“My expectations were not only met, but exceeded! The quali-

ty of photos taken as well as the variety were

incredible and I could not have asked for anything more! It

was a wonderful experience for both myself and Fin!”

—Michelle L.

20

First, you need to look for a specialist. There are many styles of pet photography, such as documentary, traditional, photojournalistic, fine arts, abstract, and studio. The vast amount of options can make the choice seem daunting, but I have some easy to follow guidelines that will make choosing your pet photographer foolproof.

1. GENERALIST vs SPECIALISTWhile not all amateur photographers are created equal, the best way to ensure you receive quality work is to hire a seasoned professional with a solid background.

This is the first step toward success choosing the right photographer for you. Generalists are the ones who shoot a bit of everything: newborns, pets, weddings, landscape, etc. Pets do require an experienced photographer to have their pictures taken. The photographer must understand animals and be able to engage them to get the best out of them. Check the photographer’s experience and background and ensure he or she is a professional and has a career that backs up what he or she does with a gallery representation, awards, magazines, and blog features. Every pet is a unique character and being able to be patient with pets is not enough. You need to ensure that the candidate has experience working with animals, and ideally, can provide some references from previous customers.

*Alicia’s work is being represented by 5 European Galleries: Galerie Sakura (Paris), Kochbox (Amsterdam). FOCO Gallery

(Madrid), INSPAI (Barcelona), Oorby Gallery (Italy). For more, visit www.aliciariusphotography.com

21

“Alicia took great natural photos of our Siberian cats- Boris and Milla.

We recommend Frame Your Pet if you are looking to treat yourself to beautiful

photography of your pet.” —Cat R.

22

4. KNOW THE PROCESSIf possible, schedule a pre-session consultation with your top two photographers. Discuss your project, what you are looking for, how the session works, and your expectations, and use the time to clarify any questions you may have. The consultation will help you get to know each other and you’ll get a better feeling of which pet photographer will be right for you.

3. CHOOSE THE STYLEAlthough many pet photographers use digital cameras, there are still some more traditional ones using film. Do you prefer film or digital? Do you want black and white or color? Each one comes with pros and cons, and depends on your personal preference. It’s important to spend some time checking the photographer’s portfolio to see if his/her style is what you are looking for.

23

5. THE INVESTMENTFigure out your budget and compare what each photographer includes in the price, but don’t let this be the deciding factor. Price is often a synonym for quality, not only in terms of products but also in customer service. Do you want a shoot-n-burn photographer or somebody who can prepare a tailored session for you and your pet? Do you want to buy a few 8x10 prints or do you want gallery-quality art pieces? You will pay once, but a few years from now, you won’t remember how much it cost you, only how wonderful and unique your pet was.

24

“Alicia was able to capture the spirit and personality of my

dog’s breed. Some photos were classy and others were just

crazy and funny! She really understood them and cough the

best of both.” —Kristi T.

25

“I don´t have enough adjectives to describe

the work you did with Akame.

You did a wonderful job, Alicia.

It really is amazing. To me, it’s just

professional (in all aspects). THANK YOU.”

—Magaly S.

26

WHY CHOOSEFRAME YOUR PET

27

WHAT MAKES FYP UNIQUE?Photographs and art are timeless.

Combining the artistic qualities of fine arts and pet photography requires passion and takes a unique skill and talent.

My clients will tell you, the results of working with FRAME YOUR PET exceeded expectations.

If you are passionate about your dog, cat or equine, I can create a personal masterpiece to remind you of all the beautiful memories, good times, and happy moments shared together

Your photographs will be a unique expression of love for you to enjoy for years to come.

I PROMISE THIS With my art, I’ll show you how unbelievably

BEAUTIFUL & ELEGANT your pet is.

28

MY ARTISTIC VISION BROUGHT TO YOU

The artistic vision of your session is very important to me. You may have an idea in mind and you may be open to some creative suggestions. You might like the idea of something magical: your dog

under the bed sheets with his snout out, or your cat posing gracefully on top of the couch. Maybe your dog’s silhouette on top of a hill

against the sunset, or a photo of him flying in the air while catching a ball. I can do anything, from very dynamic shoots to my most

unique and stylish Fine Art Sessions.

With my talent and experience, empowered by your wishes, I can design the perfect session that will suit and enhance your pet’s

personality and beauty.

I’m passionate about my profession and I want you to be happy with every single element of your experience with me. This is my mission.

Your pet deserves the best.

THIS ISN’T FOR EVERYONE.ONLY FOR THE PASSIONATE

If you have checked other pet photographers, you may be wondering, why should I choose Frame Your Pet? It would be fair to say that all

things are not created equal.

I aim to offer a unique tailored experience. Your pet is unique so your photography should be too. I believe that every photo shoot

should be filled with fun and taste.

This is an experience and your chance to be and do something different.

29

30

“Alicia is the REAL DEAL. Her photos are hands down the best I have ever seen!

Look no further.

If you want the best of the best, you have found her."

—Amanda Newquerk - SPCA's Event Coordinator

31

32

THEPROCESS

33

“We couldn’t be more pleased with the end result. Kittus

looked so handsome and elegant that it’s hard to believe he

was so sick. She managed to capture the shine in his eyes.

Now that Kittus is gone we have a beautiful memento.

We couldn’t ask for more.” —Jordi S.

IT’S ABOUT TO HAVE FUNA Pet Portraiture commission should be a fun experience for both you and your pet. I pride myself on providing the best service I can and one that shows my passion for what I do.

In the following page you will get an insight into how a typical end to end portrait session with Frame Your Pet works.

34

1. CONSULTATIONThis is a very important decision and it’s key that you make the right choice. That’s

why I offer a FREE consultation. We’ll meet over a coffee and we’ll discuss what you have in mind, which sessions I can offer you that will suit your needs and wishes, and

you will tell me more about you and your pet.

2. BOOK THE DAYI only do a few sessions a month in order to deliver the best to my exclusive clients.

The first step to ensure your spot is to pay the full amount of your session.

3. DESIGNING YOUR SESSION Every pet is a unique character. That’s why all my sessions are tailored according to

your pet’s personality, age, and physical conditions. Getting to know your pet will help me to prepare the best session possible to meet your expectations and design a fun and

dynamic photo shoot for all of you.

4. ONE WEEK BEFORE THE SESSIONI’ll send you a schedule for the session. The schedule is just for reference for better

time management and to make sure we are all set.

One or two days before the actual day, I’ll check the latest weather forecast. If the weather isn’t agreeable (rainy, snowing, too windy or too hot), we will probably need to

reschedule the session to another day to preserve the comfort of your pet.

35

5. SESSION DAYIf it’s the first time I’ll meet your pet, I’ll take a few minutes to get to know your pet so

he/she will be totally comfortable having me around with my camera.Based on our previous conversations, your pet’s personality, and the final art work

requirements in mind, I’ll work through a number of set looks and lighting techniques to achieve the desired results.

6. IMAGE PRESENTATION

Two weeks after your session, we’ll meet again to review your images and choose the right size and mounting system for your pieces of art. I’ll bring my studio samples so you can touch and feel the difference between them and I’ll explain you the benefits each one has to offer depending on your needs and budget and I’ll place your order.

7. DELIVERYAfter one or two weeks (depending on the scope of the project), you will receive your

art work at your home or office.With your order, you’ll find 5 exclusive Referral Cards from my Referral Program for

you to share with your family and friends so you can all benefit from your next Session.

36

37

“The way Alicia captures the animals’ expressions is very artistic and unique.

Her photos are powerful, and yet sensitive and tasteful.

That’s why I represent her work. "

—Sharon Ruud, Art Dealer and Manager. Ruud Agency.

38

CHOOSEYOUR SESSION

39

CAPTURE THE PASSIONNow you can capture the passion you feel for your beloved pet with timeless portraits blended with hi-end art.

Now through my lens and imagination, dreams of elegant and tasteful pet photography can become a reality for you.

In the next page I present you with 5 different types of sessions.

What the session includes is standard; but the session itself will be tailored only for you.

I understand how important your pet is to you, so I’ll design the best session to give you the best outcome.

You enjoy the finer things in life. You appreciate aesthetic beauty.

You embrace being unique. If you are considering doing

something special to honor all the love you feel for your pet, look no

further. You’ve arrived.

40

FINE ART SESSION The ultimate combination of art and pet photography

My Fine Art Sessions were created with uniqueness in mind. It’s the ultimate expression of matching fine art with pet photography.

If you are looking for a gallery-quality fine-art print to decorate your home or office, this is the ideal session for you. The Fine Art Session includes everything from the Premier Session plus, my signature fine art pet portraits.

Find out more about the Fine Art Session’s at www.frameyourpet.co/fine-art-sessions/

Includes:• Pre-sessionconsultation• 2hourofFineArtSession• 1hourofLifestylesession(indoororoutdoor)• 2locations• 2pets(canbedogor/andcat)• Privateonlineproofinggallery• 50fullyretoucheddigitalproofs• FramingandMountinginhomeassessment• Web-friendly(watermarked)imagesforsocialmediause

41

LIFESTYLE SESSIONThis session is meant to capture all aspects of your dog´s personality. I can shoot your dog either being cozy and calm at your home or we can shoot anywhere in San Francisco; from the iconic Golden Gate Bridge to the top of Bernal Heights’ hill. As a result, you will have plenty of photos to choose from.

Includes:• Pre-sessionconsultation• 1hoursession• 1location(canbeindoorand/oroutdoor)• 1dog• Privateonlineproofinggallery• 30fullyretoucheddigitalproofs• Web-friendly(watermarked)imagesforsocialmediause

42

43

“Alicia’s talent and professionalism at work was impressive.

She’s excited about her work and it shows.

It makes a huge difference when

someone really actually cares about your pet.”

—Ley M.

44

CAT SESSION Cats also love to be the center of attention. This session is meant to capture all aspects of your cat´s personality while respecting his/her comfort and environment.

Includes:• Pre-sessionconsultation• 1hourofunlimitedshooting• 1location(normallyatyourhome)• Upto2kitties• Privateonlineproofinggallery• 30fullyretoucheddigitalproofs• Web-friendly(watermarked)imagesforsocialmediause

45

RAINBOW SESSION Rainbow sessions are very intimate sessions. Saying goodbye to your companion is never easy. So, before it’s too late, this is a wonderful way to capture those last precious moments.

Due to the delicate situation, Rainbow sessions have top priority on my calendar.

Includes:• Pre-sessionconsultation• Whatevertimeisneeded• 1location(usuallyatyourhome)• Privateonlineproofinggallery• 30fullyretoucheddigitalproofs• Web-friendly(watermarked)imagesforsocialmediause

46

EQUINE SESSIONI have created different packages for private commissions, equine breeders and pet business.

Contact me to discuss your needs for this project.

47

48

HOME DECOR:YOUR PET’S PORTRAITS TURNED ART

49

A beautiful portrait is often only as good as it’s presentation. It’s important to invest and consider the proper framing to display your new work of art. I offer a wide range of creative mounts designed to decorate your home or office for a lifetime.

All mounting materials are available in different sizes, finishing and of course, different prices too. During our mounting consultation session, I’ll bring samples of different mounts, so you can touch, feel and envision how you might like to see the final piece(s). We’ll study different finishes and materials to help give you a clearer picture of the final result.

ART-CHITECTURE

50

THE FUTURE IS FRAMELESSYour final art work will be frameless. I like to work with unique and modern

materials such as plexiglass (acrylic), raw aluminum and organic bamboo; materials

that will turn your photos into stunning, gallery quality pieces.

THE MATERIALSMy experience doing exhibitions will help me to guide you through all the variables

to take into account when choosing the right materials to exhibit your masterpiece.

I’ll study your home, how the light impacts the wall, and I’ll advise you on which

materials or finishing are the best for each scenario to ensure that your final art is

well displayed.

THE SIZESometimes it’s very hard to decide upon the size when you don’t have your final

artwork yet.That’s why during our mounting consultation we’ll use Preveal. Preveal

is a groundbreaking iPad app that will show you exactly what your photos will look

like on your own walls, at the right size.

“The quality of the photos is outstanding and what I like best is that the photos

make me admire even more how special and unique my dog is. I knew she was

pretty but now I can show her off with the art wall I made out of the pictures I

purchased.” —Liz C.

51

52

53

54

55

“I cannot express enough how impressed I was with Alicia’s work.

She has a great eye for capturing cool shots that you wouldn’t even think of. If

you are wanting something different than the typical pet portraits, contact her.

She will far exceed your expectations.

—Jenny C.

56

“I had such a great experience working with Alicia.

She is truly an artist and extremely professional. When I saw the photos for the

first time I was shocked at how beautiful they were! She truly captured my dog's

spirit and also our relationship together.”

— Alana Y.

57

58

CONTACTwww.frameyourpet.co

info@frameyourpet.co

(415) 832.0710

Are you considering hiring a pet photographer? I’d love to hear your ideas.

Contact me today to schedule your FREE session consultation.

I can’t wait to meet you and your pet!

Your pet’s personality, forever.