Frame the ProblemEmpathize and Define Problem

Problem

Redesign the school-to-work transition.{Go to school, get your degree, get a job. Does this traditional path from education to employment make sense today for the hundreds of millions of learners around the

world? Let's find out using the design thinking process.

}

Empathy Map

Gender

Age

Status

Location

Studies

Language

ProfileFemale.

23 years old.

Recentlygraduated and looking for work.

Mty, NL, México.

B.S. Industrial Design.

SpanishEnglish

Problem

Redesign the school-to-work transition.

Empathy MapSay Think

Do Feel

-”Every job require years of experience.”-”Some jobs require male employees only.”-”Some jobs need habilities I don’t have.”-”Salary for professional practices is not enough for my needs.”-”Can’t find a job that I love in my city.”-”I spend a lot of time sending CVs and they never call, it’s such a waste of time.”-”I wan’t to start a business but I don’t know what or how.”-”Companies lie about making a career there.”-”I want a job that challenges me and where I can continue learning.”-”I may start working as a freelancer but I don’t know where to get clients.”-”A lot of jobs are very far from my house.”

-I don’t have enough experience.-I need to be prepared by the company.-I don’t want to do professional practices because I feel exploited and the salary is very low.-A lot of jobs don’t let me explore my creative side.-I wan’t to be my own boss.-There are not enough good jobs on my city.-Other cities offer more and better jobs. -I wan’t a job near my house.-I don’t have enough contacts.

-Send CVs via email or directly in some websites.-Search for companies with possible vacancies.-Update CVs on a lot of websites and headhunter sites.-Update Linkedin account.-Go to interviews.-Create accounts on freelance websites.-Update portfolio.-Update CV (One serious and one more creative).

-Unprepared.-Not appreciated.-Waste of time.-Desperate.-Sad.-Angry.-Wrong career.

Empathy MapProblem Statement

A responsible, perfectionist, degree-industrial designer, who is creative, able to be a leader, work in teams and wants to explore her creativity at

work

-that needs a way-

to start working as a designer in projects according to her interests

-because-

it’s hard for her to find her first job without a lot of experience.