fpd report

PEARL ACADEMY OF FASHION

Fashion Product Development

In partial fulfilment for the degree of B.A. (Hons.) in

Fashion Business Management

Submitted By:SAHIL AGARWAL

Cohort: 2014-2018

Submitted to:SHAZIA AMANATRACHNA IMAMBHASKAR DAS

VARUN DUGGAL

5.12.2016

Acknowledgement

“It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no exception.”

On the very outset of this report, we would like to extend my sincere & heartfelt obligation towards Mrs. Shazia Amanat & Mrs. Rachna Imam who has helped us to complete this project. Without their active guidance, help, cooperation & encouragement, we would not have made headway in the project.

We extend our gratitude to Pearl Academy for giving us this opportunity.

We also acknowledge with a deep sense of reverence, our gratitude towards our colleagues who directly or indirectly helped us to complete this project report.

Any omission in this brief acknowledgement does not mean lack of gratitude.

Thanking You

Declaration

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We hereby declare that the project work entitled Fashion Product Development submitted to the Pearl Academy is a record of an original work done by Kartik Gandhi and Sahil Agarwal & Akshay Aggarwal under the guidance of Mrs. Shazia Amanat and Mrs. Rachna Imam. This project has been done in partial fulfilment of the requirement for the award of the degree of BA (Hons).in fashion business management.

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S.No. Topic Page No.

1. ABOUT THE BRAND

2. BUSINESS IDEA

3. MARKET

4. CUSTOMERS

5. COMPETITIVE ANALYSIS

6. SWOT ANALYSIS

7. NEED GAP

8. SEASON

9. INSPIRATION BOARD

10. MOOD BOARD

11. COLOR BOARD

12. FABRIC BOARD

13. PRODUCT RANGE

14. LOOK BOOK

15. TECH-PACK

16. SHOOT

17. CSR

18. REFLECTION

19. REFRENCING

PROJECT AT A GLANCE

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Name of the CompanyLudhiana Apparels Pvt. Ltd.

Address of the CompanyD-30 Hamptons Business Court, Chandigarh Road

Ludhiana, Punjab -141010

Scale of the OrganizationSmall Scale industry

Type of FirmPartnership Proprietorship

Nature of the ProductInfant’s Casual Wear

Proposed Name of the BrandGINI & JONY

Our Brand Logo

1. ABOUT THE BRAND

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INTRODUCTION

From small and humble beginnings in 1980, Gini & Jony has come a long way; it started with a Dream to build an empire in the realm of kids clothing; to build a Brand that would stand tall and outshine all others. Being “Not Just Big But the Very Best”.

The LAKHANI BROTHERS - 3 ordinary men who created the Gini & Jony brand. They were three Ordinary men with an Extraordinary Vision.

A Vision to occupy the pinnacle in kids clothing.

A Vision to offer the best in quality, the latest in fashion trends and the most comfortable in fit “Quality Never goes out of Fashion”.

The success of Gini & Jony can be attributed to 2 golden words that is a daily mantra of the Lakhani Brothers “Thinking Big”. This mantra began way back in 1980 and continues even today.

In the early 80’s, the organized kids wear category was almost non-existent. Gini & Jony was one of the foremost brands in kids wear. That actually helped build the category of kids wear clothing.

2. BUSINESS IDEAThe main objective behind this brand extension is to extend Gini & Jony brand into casual wear for Infants which is already manufacturing for Kids. We also want to

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introduce a fresh merchandise collection of novelties, accessories & core in new geographic markets and with that we will also start retailing on our website, while maintaining strong relationship with our retailers. In novelties we have sweaters, cardigans and dungarees: In accessories we have Caps, mittens & boots; in core we have Bedding pockets and throws.

3. MARKETThe Indian apparel market will grow over four-fold to attain a staggering size of $ 200 billion by 2025 with the country becoming the fastest growing market along with China, according to

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NOVELTIESSWEATERS,

CARDIGANS & DUNGAREE

ACCESSORIESHATS, MITTONS & BOOTS

CORE BEDDING POCKET & COCOON WRAP

a report by management consultancy firm Wazir.The combined size of Chinese and Indian apparel markets will become bigger than that of the US and European Union, as the per capita spend on apparel in these two developed markets will rise at a much slower rate. In 2012, the size of the Indian apparel market was $ 45 billion. India and China will be the fastest growing markets, growing in double digits and would become the biggest consumer market with a mammoth share of 27 per cent, it said."India would have a big consumption growth due to population growth. It would be irrespective of export market.The global apparel market would grow to $ 2.1 trillion by 2025 from its present size of $ 1.1 trillion. It said with the changes in global macro-economic conditions and demographics, it would be important for Indian manufacturers to be present at the right location at the right time.On one hand, high domestic consumption is going to throw up significant business opportunities, while on the other hand a slowdown in Chinese exports will provide an opportunity to exporters to fill the void, provided they are able to scale up and match the expectations of the buyers, it said.With this potential, India will emerge as a favored destination for investment in textile and apparel sectors, both by Indian and international companies.India would have to invest in the sector, which would be for the future market. Apart from that it would have to expand the domestic brand with retail chain.The Kid’s wear winter segment comprises of various categories that include sweaters, cardigans dungarees, hats, mittens, boots, bedding pocket, throws, cocoon wrap etc.

India remains one of the most promising markets for apparel due to the ever burgeoning economic activities and ever widening consumer base. The Indian apparel market is expected to grow at a CAGR of 9%, from USD 41 billion in 2013 to USD 102 billion in 2023. In 2013, kid’s wear, at USD 8.3 billion, alone contributed 20% of India’s apparel market, but given its higher growth rate, this share is expected to increase to 22% by 2023.

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http://economictimes.indiatimes.com/topic/invest

http://economictimes.indiatimes.com/topic/European%20Union

(Source: Techno-Pak) Analysis

Boy’s Wear and Girl’s Wear MarketThe kid’s wear market is somewhat skewed towards boy’s wear which by itself is a USD 4.3 billion market, as compared to the USD 4.0 billion-worth girl’s wear market. But with the increase in spending on the girl child, the girl’s wear market is expected to catch up with the boy’s wear market in the near future. It is expected that the girl’s wear market will grow at a CAGR of 11% over the next decade, while the boy’s wear market will grow at 10%.

(Source: Techno-Pak Analysis)

Uniforms and T-shirts/Shirts are the two major categories within the boy’s wear market. Together, they contribute 57% of the total market. However, Denims and T-shirts are the high growth categories within this segment and are expected to register CAGRs of 15% and 11%, respectively, over the next decade.

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4.3 6.911.2

4.06.7

11.2

202320182013

Girl’s Wear

Boy’s Wear

Total

8.3

13.6

Kid’s Wear

Market in India

22.4

T-shirts/Shirts

Others

Denim

23%15%

Dresses

Bottom Wear

Winterwear11%

31%8%

30%9%T-shirts/Shirts

Bottom wear

Winter wear

Ethnic wear

Others 26%

20%

Uniforms

Ethnic Wear9%8%Uniforms4% 3%

0.5%3%

Category-wise Breakup: Girl’s Wear

Category-wise

Breakup:

4. CUSTOMERSThe customers for Gini & Jony will mainly be the parents since a baby (0-2 Years) cannot decide on what to wear at such an age. The demographics as per our brand extension are as follows:-

Age: 26 – 35 years

Gender: Male/Female

Education: Graduates/Post-Graduates

Occupation: Service/Business/Housewife

Income: Rs.10, 00,000 – Rs. 50, 00,000 p.a.

5. COMPETITIVE ANALYSIS

GINI & JONY LILLIPUT

1. Communicates promos and range.

2. Also communicates ticket sized promos.

3. Usage of international models gives it a premium look and feel.

4. Showcases range from 0 to 12.

5. Communicates activities involving mothers to portray the brands understanding of children

1. Communicates range and footprint.

2. Also communicates ticket sized promos.

3. Usage of international models gives it a premium look and feel.

4. Showcases range from 0 to 12.

6. SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIE THREATS

S

1. Established in the kid’s wear segment with over 250 exclusive brand outlets and MBO’s in over 80 cities in India.

1. Predominance of unorganized sector in the kid’s wear segment.

1. Increasing organized retail space is a great opportunity for expansion in the largely untapped Indian markets.

1. Primarily an apparel brand the government’s new tax policies on apparel might increase the unit cost.

2. Founders Lakhani brothers expertise in the retail segment is a major boost for the brand.

2. High dependence on cotton for the product is a major issue.

2. The brand can move to new forms of retailing like online stores for greater brand visibility.

2. Government’s opening of FDI in retail would be a serious threat with the entry of several foreign players in the market.

3. The tie-up with Reliance Capital provides financial stability to the brand.

3. Highly fragmented supply chain in the retail sector as a whole has led to several losses

3. Going global to tap children internationally.

3. The major threat in this segment is that the consumer, the kid is not the influencer and the decision makers are parents, so it solely depends on the influence the brand creates on them.

4. The exclusive seasons collections makes the brand after-sought one in the kids segment.

5. Brand has been awarded with several honours like the Images Fashion award in the kid’s wear segment for 5 successive years.

6. Diversification into other product lines like sunglasses, footwear has helped the brand to be built as complete lifestyle brand for kids.

7. NEED GAP

In order for a brand to grow its purpose should always have that vision to grow further than where it already stands. To realise that potential of a brand it has to know what should be done if it has already captured every segment of merchandise in their core category. If not then there is a need to make the brand do it through a brand extension.

Our brand Gini & Jony is a recognised brand in India for Kid’s wear without having captured the whole segment in it. Therefore there occurred a need gap for that very segment which was the infants segment (starting from 0-2 Years).

In order to compete with its competitors who have a stronger hand due to their hands-on this segment there is a great demand for this segment which is being recognised and hence is a must to enter now to stay in the game for a longer duration.

8. SEASON

AUTUMN/WINTER 2017

INSPIRATION BOARD

MOOD BOARD

COLOR BOARD

FABRIC BOARD

PRODUCT RANGE

LOOK BOOK

TECH-PACK 1

FABRIC DETAILSFabric description: Knitted Bedding Pocket Gross Weight: 0.230 Kg Length: 112cmComposition: 100% Acrylic Knit/Weave Type: Cable & Selection Knitted Width: 30cmGauge: 5gg Dyer/Supplier: Ludhiana Apparels Pvt. Ltd Rib: 3*3 RibCount: 5Ply 2/32s count Quantity for approval: 1,650 Yarn Type:Dyed

Wash Type: Softner Wash Knit SAM: 32minCutting Type: Fix Cutting Knit/Weave Type: Weft KnitSewing Type: Linking Type

TECHNICAL PACKAGE 1

Brand: Gini & JonySeason: Autumm Winter 2017

Vendor: Ludhiana Apparels Pvt. Ltd Quantity: 1,650 UNITS

Style No.: 001 BP Size: 1yr old boy Unit Price: 335/- Cost: Rs. 5,52,750

Description: Knitted Bedding Pocket Article No.: 011852 Amount L/C: xxxx Order Date: 27-01-2017

Job No.: BLCO/15-16/1434 Shipping Date: 18-03-2017 Payment Terms: F.O.B Delivery Date: 25-05-2017

STYLE IMAGE

FRONT VIEW

SKETCH SHEET

FRONT VIEW

MEASUREMENT SHEET

Ref. No. DESCRIPTIONSIZE CHART (*Measurements are in cm)

1yrs Tolerance (+/-)A Total Panel Length - 64 - - - (+)0.5B Total Panel Width - 30 - - - (+)0.5D Front Panel Length - 42 - - - (+)0.5H Cable Knit Width - 4 - - - (+)0.5I Selection Knit Width - 4 - - - -J Length B/W Buttons - 12 - - - (+)0.7K Front Panel Rib Height - 6 - - - (+)0.7L Front Panel Rib 3*3 Width - 23 - - - -M Cap Length - 13 - - - -N Cap Width - 28 - - - -O - - - - -

MEASUREMENT IMAGE`

SEAM DETAILSType of Machine Machine Required Operation Name

SNLS 1 M/L,S/L & Wash Care Label Attach

Button Hole 1To create button hole on sides

Scissor 1 To cut the side edges

Button Hole Stich 1 Stich Button On Sides

Linking-5gg 1 Cap Center Attach

BILLS OF MATERIAL

Image ComponentSize/

Weight Construction Color Supplier Lead Time MOQ PRICERAW MATERIALS

Yarn 0.230 Kg 2/32s 100% Acylic

Dyed Vardhman Polytex Ltd 15 days 379.5 kg Rs.350/Kg

Fabric 0.230 Kg

2/2 Cable Knit & Selection

Knit Along with Transfer on

Sides

DyedLudhiana Apparels Pvt. Ltd

21 Days 1,650 Rs.3 /Min

LABELS

MAIN LABEL 6.5 X 2 CMS Nylon woven White Avery Denison 14 days 1,650 pcs Rs.1/pc

WASH CARE LABEL

10 X 3.5 CMS

Polyester Tafetta White Avery

Denison 15 days 1,650 pcs Rs.1/pc

SIZE TAG 8 X 6.5 CMS Matte Finish Paper White LYNX 15 days 1,650 pcs Rs.0.5/pc

PRICE TAG 8 X 4 CMS Glossy Finish Paper White LYNX 15 days 1,650 pcs Rs.1.17/pc

TRIMS

Polybag 10 X 5 CMS white YKK 15 days 1,650 pcs Rs.3.17/pc

Thread greenish YKK 15 days 1,650 pcs Rs.2.17/pc

Carton 90x80x70 CMS brown YKK 14 dyas 1,650 pcs Rs.2.8/pc

Buttons 32 Line Plastic white YKK 15 days 13,200 pcs Rs.1.5/pc

COSTING SHEETBuyer: Gini&Jony Season: Autumm Winter 2017 Merchandiser: xxxx Quantity: 1,650Style No.: 001 BP Size: 1 yr old Unit Price: 335 Target: xxxxDescription: Bedding Pocket Article No.: 011852 Amount L/C: xxxx Cost: Rs.5,52,750Job No.: BLCO/15-16/1434 Shipping Date: 18-03-2017 Terms: F.O.B Order Date: 27-01-2017

COST SHEETBUYER/LABEL GINI & JONYSEASON SEASON AW 2017#STYLE 001 Bedding Pocket

STYLE DESCRIPTION AORAN SELECTION CABLE KNIT BEDDING

YARN COUNT/ TYPE 2/32's 5-Ply 5 GAUGE

YARN CONTENT 100% Acrylic Yarn

FABRIC TYPE/FINISH 3/3 CABLE KNIT, 2/2 SELECTION, 3/3 AORAN & 2/2 SIDE TRANSFER

ITEM DESCRIPTION

YARN (INR/Kg.)

YARN (INR) (0.230 Kg)

Lost %

KNITTING (INR/Per min)

KNITTING (INR) (32Min)

Lost %

Transport (INR/Kg)

Total (INR) Panel

Length (cm)

Panel Width (cm)

Consumption (gms)

Price (INR)

100% Cotton Cable Knit Aoran Selection (8-PLY) 350 80 2% 3 96 7% 10 186 112 30 186 186

TOTAL FABRIC PRICE 186STITCHING/PACKING TRIM PRICE

ITEM ITEM DESCRIPTION FOB Freight & Handling

LDP Consumption Price (INR)

Main label Size 1

Wash Care 1

Price Ticket 1.17

Size Label 0.5Polybag 3.7Thread 2.7Carton 2.8Elastic 1Carton Sticker 0.07Carton Tape 0.5Wastage Yarn 1Button 12

TOTAL TRIM PRICE 27.44VALUE ADDITION COST (EMBROIDERY/PRINTING/OVERDYING ETC.)

OPERATIONCOST/KG

Consumption EFF% Cost/ PC. REJ.% Price (INR)

TOTAL EMBELLISHMENT PRICE 0COSTING SUMMARY

MISC. CHARGES GARMENT SAM SAM COST (per Minute) PRICE (INR)

COURIER CHARGES 5 209.5 0.195704057 41SAMPLING CHARGES 10 TOTAL INPUT COST 254.44

TECH-PACK 2

FABRIC DETAILSFabric description: Knitted Cap Gross Weight: 0.040 Kg Length: 16.5cm

Composition: 100% Combed Cotton Knit/Weave Type: 3/3 Cable Width: 34cmGauge: 5gg Dyer/Supplier: Ludhiana Apparels Pvt. Ltd Rib: 2*2 RibCount: 8ply 2/30's count Quantity for approval: 1,650 Yarn Type: Dyed

Wash Type: Softner Wash Knit SAM: 8minCutting Type:Fix Cutting Knit/Weave Type: Weft KnitSewing Type: Linking

TECHNICAL PACKAGE 2

Brand: Gini&JonySeason: : Autumm Winter 2017

Vendor: Ludhiana Apparels Pvt. Ltd Quantity: 1,650 Units

Style No.: 002 C Size: 1 yr Old Boy Unit Price: Rs145 Cost: 2,39,250

Description: Knitted Cap Article No.: 213478 Amount L/C: xxxx Order Date: 27-01-2017


STYLE IMAGE

FRONT VIEW BACK VIEW

SKETCH SHEET

FRONT VIEW

MEASUREMENT SHEET


1yr Tolerance (+/-)A Total Length - 16.5 - - - (+)1B Total Width - 13 - - - (+)1C Rib Height - 3 - - - -D Side Length from top to center - 8 - - - (+)1E Side Length from center to bottom of rib - 10 - - - -

MEASUREMENT IMAGE

BILLS OF MATERIAL

Image Component Size/Weight Construction Color SupplierLead Time MOQ PRICE

RAW MATERIALS

Yarn 0.040 Kg 100% Combed Cotton

Dyed Vardhman Polytex Ltd 15 66 Kg Rs.380/ per

kilo

Fabric 0..040 Kg 3/3 Cable Knit 2/2 Rib Dyed

Ludhiana Apparels Pvt. Ltd

21 1,650 Rs.3/ per min

LABELS

MAIN LABEL 6.5 X 2 CMS Nylon woven White Avery Denison 14 days 1,650

pcs Rs.1/pc

WASH CARE LABEL

10 X 3.5 CMS



SIZE TAG 8 X 6.5 CMS Matte Finish Paper White LYNX 15 days 1,650

pcs Rs.0.5/pc

PRICE TAG 8 X 4 CMS Glossy Finish Paper White LYNX 15 days 1,650

pcs Rs.1.17/pc

TRIMS


Thread greenish YKK 15 days 1,650 pcs Rs.2.17/pc

Carton 90x80x70 CMS brown YKK 14 days 1,650 pcs Rs.2.8/pc

Elastic Yarn Elastic white YKK 14 days 1,650 pcs Rs.1/pc

Carton sticker - white YKK 14 days 1,650 pcs Rs.0.07/pc

COSTING SHEETBuyer: Gini&Jony Season: Autumm Winter

2017Merchandiser: xxxx Quantity: 1,650 Units

Style No.: 002 C Size: 1 yr old boy Unit Price: Rs.145 Target:Description: Knitted Cap Article No.: 213478 Amount L/C: Cost: Rs. 2,39,250Job No.: BLCO/15-16/1578 Shipping Date: 19-04-2017 Terms: F.O.M Order Date: 27-01-2017

COST SHEETBUYER/LABEL GINI & JONYSEASON SEASON AW 2017#STYLE 002 CapSTYLE DESCRIPTION CABLE KNIT CAP


YARN CONTENT 100% Cotton Yarn

FABRIC TYPE/FINISH 3/3 CABLE KNIT, 2/2 RIB AT THE BOTTOM

ITEM DESCRIPTION

YARN (INR/Kg.)


Lost %



Lost %

Transport (INR/Kg)

Total (INR)Panel

Length (cm)

Panel

Width

(cm)

Consumption (gms)

Price (INR)

100% Cotton Cable Knit Aoran Selection (8-PLY) 380 15

2% 3 24 7% 10 49

16.5cm

34cm 49 49


ITEM ITEM DESCRIPTION FOB

Freight & Handling

LDP Consumption

Price (INR)

Main label Size 1

Wash Care 1

Price Ticket 1.17

Size Label 0.5Polybag 3.7Thread 2.7

Carton 2.8Elastic 1Carton Sticker 0.07Carton Tape 0.5Wastage YarnButton


OPERATIONCOST/KG

Consumption EFF%

Cost/ PC. REJ.%

Price (INR)


MISC. CHARGES GARMENT SAM SAM COST (per Minute)

PRICE (INR)

COURIER CHARGES 5 275 0.112727273 31SAMPLING CHARGES 10 TOTAL INPUT COST 94.44

FREIGHT CHARGES 5 TOTAL COST PRICE (Incl. Misc. & Rejection) 133.884TESTING CHARGES 5 Profit Margin % 20.0826

CHEMICAL CHARGES 5 DRAWBACK 6.00% 9.237996GARMENT REJECTIONS

(10%) 9.444CAP VALUE (Max. Value of CB Applicable in

the category) 58.1

FINAL DRAWBACK 44.76824SELLING PRICE (Incl. Commission) 153.9666

NET144.7286

04

TOTAL 39.444 $ CONVERSION

SPECIAL EXCHANGE

RATE 66.7 $2.17

REMARKS

APPROVED AS ON:

AUTHORISED BY:

TECH-PACK 3

TECHNICAL PACKAGE 3

Brand: Gini&JonySeason: Autumm Winter 2017

Vendor: Ludhiana Apparels Pvt. Ltd. Quantity: 1,650 Units

Style No.: 003 KC Size: 1 yr old boy Unit Price: 266/- Cost: 4,38,900

Description: Knitted Cardigan Article No.: 0299752 Amount L/C: xxxx Order Date: 27-01-2017


STYLE IMAGE

FRONT VIEW BACK VIEW

FABRIC DETAILSFabric Description: Knitted Cardigan Gross Weight:0.121 Kg Length: 22cm

Composition: 100% Combed CottonKnit/Weave Type: Riverse Jersey,2/2 Cable Knit & Pointelle Knit Width: 30cm

Gauge: 7 gg Dyer/Supplier: Ludhiana Apparels Pvt. Ltd Rib Type: Pearl KnitCount: 6Ply 2/30s Quantity for approval: 1,650 Yarn Type:Dyed

Wash Type: Softner Wash Knit SAM:24minCutting Type:Fix Cutting Knit/Weave Type: Weft KnitSewing Type: Linking

SKETCH SHEET

FRONT VIEW

MEASUREMENT SHEET


1yr Tolerance (+/-)A Neck Drop (Front) - 5 - - - (+)0.5B Neck Width - 10 - - - (+)0.5D HPS TO Bottom - 26.5 - - - (+)0.5H Armhole Front - 20 - - - (+)0.5I Chest Width - 24 - - - -J Bottom Chest Width - 23 - - - (+)0.7K Sleeve Length From HPS - 35 - - - (+)0.7L Sleeve Length From LPS - 19 - - - -M Bicep - 10 - - - -N Sleeve Opening - 6.5 - - - -O Sleeve Bottom Pearl Rib Height - 1.5 - - - -P - - - - -Y - - - - (+)1Z - - - - (+)1

- - - -- - - -

MEASUREMENT IMAGE

BILLS OF MATERIAL

Image Component Size/Weight Construction Color SupplierLead Time MOQ PRICE

RAW MATERIALS

Yarn 0.121 Kg100% Combed Cotton 2/30s

6Ply

Off White Dyed

Vardhman Polytex Pvt. Ltd

15 days 200 Kgs Rs.380/kg

Fabric 0.121 Kg Riverse Jersey,2/2

Off White

Ludhiana Apparels 21 days 1,650 Rs.3/Min

Cable Knit & Pointelle Knit Dyed Pvt. Ltd

LABELS

MAIN LABEL 6.5 X 2 CMS Nylon woven White Avery Denison 14 days 1,650 pcs Rs.1/pc

WASH CARE LABEL

10 X 3.5 CMS



SIZE TAG 8 X 6.5 CMS Matte Finish Paper White LYNX 15 days 1,650 pcs Rs.0.5/pc

PRICE TAG 8 X 4 CMS Glossy Finish Paper White LYNX 15 days 1,650 pcs Rs.1.17/pc

TRIMS


Carton 90x80x70 CMS brown YKK 14 days 1,650 pcs Rs.2.8/pc

4 BUTTONS 4 Line Wooden Orange Jindal 14 days 6,600 pcs Rs.1.5/pc

COSTING SHEETBuyer: Gini&Jony Season: Autumm Winter

2017Merchandiser: xxxx Quantity: 1,650 Units

Style No.: 003 KC Size: 1yr old boy Unit Price: Rs. 266 Target: xxxxDescription: Knitted Cardigan Article No.: 0299752 Amount L/C: xxxx Cost: Rs.4,38,900Job No.: BLCO/15-16/1238 Shipping Date: 1-05-2017 Terms: F.O.B Order Date: 27-01-2017

COST SHEETBUYER/LABEL GINI & JONYSEASON SEASON AW 2017#STYLE 003 KNITTED CARDIGAN

STYLE DESCRIPTION POINTELLE KNITTED CARDIGAN


YARN CONTENT 100% Cotton Yarn

FABRIC TYPE/FINISH

FRONT PANEL: REVERSE JERSEY ,2/2 CABLE KNIT,POINTELLE KNIT, PERAL RIB AT THE FRONT & SLEEVE BOTTOM

ITEM DESCRIPTION

YARN (INR/Kg.)


Lost %



Lost %

Transport (INR/Kg)

Total (INR) Panel

Length (cm)

Panel Width (cm)

Consumption (gms)

Price (INR)

100% Cotton Cable Knit Aoran Selection (8-PLY) 380 46 2% 3 72 7% 10 128 22cm 30cm 128 128


ITEM ITEM DESCRIPTION FOB

Freight & Handling

LDP Consumption

Price (INR)

Main label Size 1

Wash Care 1

Price Ticket 1.17Size Label 0.5Polybag 3.7Thread 2.7Carton 2.8Elastic 1Carton Sticker 0.07Carton Tape 0.5Wastage Yarn

Button 6


OPERATIONCOST/KG

Consumption EFF%

Cost/ PC. REJ.%

Price (INR)


MISC. CHARGES GARMENT SAM SAM COST (per Minute)

PRICE (INR)

COURIER CHARGES 5 296 0.162162162 48SAMPLING CHARGES 10 TOTAL INPUT COST 196.44

FREIGHT CHARGES 5 TOTAL COST PRICE (Incl. Misc. & Rejection) 246.084TESTING CHARGES 5 Profit Margin % 36.9126

CHEMICAL CHARGES5 DRAWBACK 6.00%

16.979796

GARMENT REJECTIONS (10%) 19.644CAP VALUE (Max. Value of CB Applicable

in the category) 58.1

FINAL DRAWBACK 44.76824SELLING PRICE (Incl. Commission) 282.9966

NET266.0168

04

TOTAL 49.644 $ CONVERSION

SPECIAL EXCHANGE

RATE 66.7 $3.99REMARKS

APPROVED AS ON:

AUTHORISED BY:

17. CSR POLICIES

CSR was all about managing a few sensitive areas that had the potential to generate positive or negative headlines. To be a credible player today, however, you have to understand all the social and environmental issues that are relevant to your business.

To tackle these, you need a clear business case, commitment from the top and alignment throughout the ranks. This covers not only your own operations, but also your supply chain and the way your customers use your products.

1) Worker Welfare:

Education: Sponsoring for children of employees, Adoption of local schools & Distribution of uniforms, books, shoes etc. at various schools, No to child labor & financial help to widow

2) Women empowerment:

Regular health checkups, regular on job training & jobs for physically challenged women.

3) Health Safety:

First Aid Facilities, Free consultation to employees & free medicines.

4) Skill Development:

Providing training Programs helps in increasing the core expertise, knowledge & skill.

18. REFLECTION

This project helped us work together in a way like never before since all the efforts were put to make something as if we were working on a real time start-up project. This way of working got us all hyped up to work like it was to be accomplished in real time. The learning was incredible since never before have we ever done the things in such a

manner that we started from where the project had been inspired from and till the end where we did costing for the prototypes. It made us operate on levels we never thought we were capable of until being pushed in the right way throughout. With such mentors you could only achieve the best as the best is what they offer and will strive to make ends meet. Our mentors made this journey a remarkable one for us since when needed at the most crucial of times during our progress into the project they helped us tackle our issues instantaneously. The degree of work and effort put in by all of us really made this project a satisfying journal to our ever-ending work into the future that we will become great entrepreneurs and chase the big dreams with such learnings and keep expanding our horizons through such projects and opportunities that are yet to come our way and grabbing those opportunities and mastering the art of execution no matter how tough situations become.

19. REFERENCINGN.p., 2016. Web. 5 Dec. 2016.

"GINI & JONY LAUNCHES AUTUM-WINTER ’10 COLLECTION | Glamgold". Glamgold.com. N.p., 2016. Web. 5 Dec. 2016.

"Gini & Jony Unveils A/W ’12 Collection - Apparel - News - Fashion News India, Jobs, Network, Apparel, Business". Fashionunited.in. N.p., 2016. Web. 5 Dec. 2016.

"Gini And Jony | SWOT Analysis | USP & Competitors | Brandguide | MBA Skool-Study.Learn.Share.". MBA Skool-Study.Learn.Share.. N.p., 2016. Web. 5 Dec. 2016.

"Indian Kids Wear Market". Scribd. N.p., 2016. Web. 5 Dec. 2016.

ltd, Research. "India Kids' Apparel And Footwear Market Outlook To 2020 - Favourable Demographic Profile And Rising Household Disposable Income To Drive Future". Researchandmarkets.com. N.p., 2016. Web. 5 Dec. 2016.

20. ANNEXURE

Q1 what is your marital status?

a) Singleb) Marriedc) Separatedd) Divorced

Q2 which part of the city you belong to?

a) South Delhib) North Delhic) East Delhid) West Delhi

Q3 what is your occupation?

a) Service b) Businessc) Studentd) Others

Q4 How much do you spend monthly on children’s autumn winter collection per child?

a) Less than 5,000b) 5,000-10,000c) 10,000-15,000d) More than 15,000

Q5 How many children’s do you have?

a) 1b) 2c) 3d) 4

Q6 How old is your youngest child?

a) Less than 2 yearsb) 2-3 years oldc) 3-4 years oldd) 4-5 years olde) More than 5 years old

Q7 where do you tend to shop for children’s?

a) Storesb) Internetc) Catalogue

d) Others

Q8 which is your favourite Children’s Brand?

a) Benettonb) Lilliputc) Catmossd) G&J

Q9 In your opinion what is the most important factor when purchasing children’s autumn winter collection?

a) Price b) Qualityc) Brand d) Originalitye) Appearancef) Others

Q10 which of the following add on features would encourage you to spend more on children’s autumn winter collection?

a) Comfort b) Safetyc) Customizationd) Others

Q11 In your Opinion, what if Gini & Jony launches its autumn winter collection would you like to buy it?

a) Yesb) No c) May be

Q 12 How important is the following factors in your choice of children’s bedding?

CATEGORY VERY IMPORTANT

IMPORATANT

NEITHER IMPORTANT

OR NOR IMPORATNT

OFF LITTLE IMPORTANT

UNIMPORTANT

PRICE

QUALITY

BRAND

ORIGINALITY

APPEARENCE

Q 13 how often do you shop for autumn winter collection for your children’s?

a) Once in a weekb) Once in a month c) 2 times a monthd) Once every 3 monthse) Once every 4 monthsf) Once in a yearg) Occasionally

THANK YOU

fpd report

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