foxeve women shoes

www.foxyeve.com

About usFoxyeve is an designer brand for women footwear in India,which provides most sort after and exotic range of high fashion footwear for fashion freaked, forward looking & free thinking women. Our brand is an epitome of grace, elegance, sensuality & poise. Shoes are specially designed and crafted to illuminate a women's inner character, mood & feminity.

What We Are Offering:Foxyeve offers high end fashion footwear to fashion freaked, forward looking and free thinking women. Our brand is an epitome of grace, sensuality, elegance and poise. Our online shop is stocked with handpicked vintage and a highly curated selection of upcoming trendy footwear, giving you a truly breathtaking experience that simply redefines fashion.

Our Vision:Our vision serves as the framework for our Roadmap in this Shoe Industry and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. We look forward to continue to grow in footwear industry and offer best value, highest degree of satisfaction to our customers.

Introduction

• Wide variation & exclusivity of designs in every heel, wedges, flat, bridal category.• Foxyeve's main focus will be on bridal footwear as no one is doing this business in country. • Introduction of company owned company operated showrooms.

• Full Sales support to every franchise.

• Introducing shoe & bag spa (laundry) service which is first of its kind in whole country by an footwear company.

• Provide training & recruitment of staff in the outlet.

• Competitive margins to every franchise in order to retain trust & confidence of the franchise and to sustain the franchise for longer period of time.

• Customer facilitation until transaction is completed using live chat, dedicated customer support desk & on door delivery.

Why Foxyeve?

Product Portfolio

• Foxyeve is a mix of both online and offline physical platform for selling high fashion ladies footwear.

• Online customers would have choice of making payment through debit cards, credit cards & internet banking .

• Foxyeve also offers “pay on delivery” service at customer’s door step.

Franchise Online Trading Portal

Store/Wholesellers

Corporates, Referral agents, institutions

Unit Franchisee

On-line customers

Foxyeve

Foxy Location

Foxyeve’s Business Model

Goals of Foxyeve-• Foxyeve plans to open its own 5 company owned company operated stores in

punjab region by end of october month in Chandigarh, Jalandhar. Patiala, Amritsar & Ludhiana.

• Foxyeve is planning to open 35 franchise across pan india in major cities by the end of this finacial year.

Foxyeve’s Roadmap to Success

COCO Model of company in Punjab Region

Product SheetTotal Number of Styles in 1 coco model 90

Total Number of Pairs ( No of Styles X 24 Pairs) 2160

Cost of 1 COCO model (USD)Average Cost of 1 Pair $23Total Cost of 2160 Pairs $49,680Infrastructure Cost $15,873Rent & Electricity $4207Staffing $619Miscellaneous $317Total Cost $70696

Revenue Sheet (USD)

Average Selling Price of 1 Pair $61

Revenue from 2160 Pairs ( 2160 x 61) $1,31,760

Profit Sheet (USD)Total Cost of 1 COCO Model $70,696

Total Revenue of 1 COCO Model $1,31,760 Profit of 1 COCO Model $61,064 Profit for 5 COCO Model $3,05,320

Break Even Point: In order to achieve break-even point, a Franchise needs to sell only 1160 pairs out of 2160 pairs of Total Stock

Please note stock will be changed after every 2-3 months

Secret To Our Success Part-1

Target cities for Franchise across PAN India-New DelhiSrinagarAmritsarJaisalmerJaipurAgraAhmadabadMumbaiCalcuttaNagpurHyderabadPanajiBangloreCochinPondicherryChennaiImphalKanpur

Secret To Our Success Part-2

FRANCHISE : To start up an franchise $ 11905 USD is required which will ensure profitable margins to the franchise. A person or a company representing our franchise will take pleasure in representing the allocated area and in return givesale commitment as per company policies. Shop/Store is mandatory for investing in franchise. And the total investmentwould be $ 31747 USD. Also they will be given the right to develop franchise network or retail outlets. Foxyeve will provideback-end support and training to all franchisees and to further gear up it will help them in setting online portal (e-commerce store) on foxyeve.com.

UNIT FRANCHISE : with an franchise $ 2778 USD is required a person can start a new business in which foxyeve will provide back-end support and training to all unit franchises & to further gear up it will help them in setting up their online portal (E-commerce store) on foxyeve.com which will help them generate additional profitable revenues.

Foxyeve’s Franchise Fees-

Secret To Our Success Part-2 Contd.

• One of most prolific advantage we are having is our product range. As per our market survey, major players in India like Catwalk, Metro, Heelz etc does not have this much of exclusivity.

• We have competitive edge over our competitors in price mix. Competitive pricing along with superior quality are our major factor to drive us through.

• Unit franchise is our main strong concept in which common household person can operate our brand’s product & will increase our sale along with quick promotion of our brand across Pan India.

• Shoe & Bag laundry service will provide an extra boon to our brand name as no one is doing this in the country.

• Stock replenishment is our biggest asset as we will keep changing our stock after every 2 month. This will provide an edge to our brand against our competitors.

• Company’s online and offline model for selling its product is first ever idea ever been introduced in the country by any footwear company.

• Response which we are getting from the market is phenomenal. We have approximately 50000 thousand likes on Facebook. Our Alexa Ranking in the country is 25000. Certain keywords like ‘Designer Footwear’, ‘bridal footwear india’, ‘buy online heels’ etc puts us on top of Google search beating all major player of online trading company like ‘Jabong’, ‘Myntra’ etc.

What gives us confidence

Foxyeve - value proposition to franchise, Super Stockiest, Whole sellers etc.:

– Introduction of new and exclusive designs after every 3 months.

– Lucrative margins to franchise.

– Low investment & Competitive pricing.

– Additional footfall and sell opportunities.

– Training to staff member about footwear & Company owned Billing Software.

– Monthly Review meeting with concerned parties.

– After Sale services like change of footwear or repair in case of any quality problem.

– Customer’s Care Help Desk.

What’s in it for the Franchise?

• Franchise

• Unit Franchise

• Super Stockiest

• Page -3 Models/Business Women

• Whole sellers/Traders

• Fashion Sophistic Females/ Kitty Party Women

• College Girls/ High School Girls

Customer Profile

1. Educational Institutions

2. Corporate and SMEs

3. Fashion Magazines

4. Beauty Parlor/Club Parties

5. Online promotion

6. Referral agents – Individuals

7. Paid Ads in Leading Daily Newspaper

8. Events & Seminar

Customer Profile – Referral Associates

Revenue sources for Foxyeve:

• Revenues from sales of footwear through online & offline model.

• Revenues from Franchise, Coco Model & Online portal.

• Revenues from shoe & bag spa services & customized shoe option.

• Revenues from the non refundable security in acquiring the franchise of our brand.

• Revenues from exports of footwear to various countries like UK, USA, Nepal & various European countries.

• Revenue from Trading of footwear to various footwear designer across country.

Revenue Sources

Revenue Sheet (USD)



Cost for 1 Franchise (USD)Average Cost of 1 Pair $23

Total Cost of 2160 Pairs $49,680

Infrastructure Cost $15,873

Rent & Electricity $4207

Staffing $619

Miscellaneous $317

Total Cost $70,696

Profit Sheet (USD)Total Cost of 1 Franchise $70,696

Total Revenue of 1 Franchise $131,760

Profit of 1 Franchise(USD) $61,064

Less-Franchise’s Margins(35%) $21,372

Net profit of Foxyeve $39,692

Profit from 5 Franchise $1,98,460


Product Sheet

Total Number of Styles in 1 franchise 90


oBreak Even Point: In order to achieve break-even point, a Franchise needs to sell only 1160 pairs out of 2160 pairs of Total Stock.oPlease note stock will be changed after every 3 months

Analytical View of Cost, Revenue & Profit Sheet(Monthly’s Turnover Franchise)

Revenue Sheet (USD)


Revenue from 1080 Pairs ( 1080 x 61) $65,880

Cost Sheet(USD)

Average Cost of 1 Pair $23


Total Cost $24840

Profit Sheet (USD)

Total Cost $24,840

Total Revenue $65,880

Profit $41,040

Product Sheet

Total Number of Styles 90


oBreak Even Point: In order to achieve break-even point, a Franchise needs to sell only 407 pairs out of 1080 pairs of Total Stock.oPlease note stock will be changed after every 2-3 months

Analytical View of Cost, Revenue & Profit Sheet(Monthly’s Turnover Online Portal)

Revenue Sheet (USD)



Cost of 1 Franchise (USD)Average Cost of 1 Pair $23

Total Cost of 8640 Pairs $1,98,720


Rent & Electricity $50,484

Staffing $7428

Miscellaneous $3804

Total Cost $2,76,309

Profit Sheet (USD)Total Cost of 1 Franchise $2,76,309

Total Revenue of 1 Franchise $5,27,040

Profit of 1 Franchise(USD) $2,50,731

Less- Franchise’s Margin(35%) $87,754

Net Profit $1,62,976



Product Sheet

Total Number of Styles in 1 year 360


oBreak Even Point: In order to achieve break-even point, a Franchise needs to sell only 4530 pairs out of 8640 pairs of Total Stock.

Analytical View of Cost, Revenue & Profit Sheet(Annual Turnover’s Franchise)

Revenue Sheet (USD)



Cost of 1 COCO Model (USD)Average Cost of 1 Pair $23

Total Cost of 8640 Pairs $1,98,720


Rent & Electricity $50,484

Staffing $7428

Miscellaneous $3804


Profit Sheet (USD)


Total Revenue $5,27,040

Profit USD) $2,50,731

Profit for 5 Coco Model $12,53,655

Profit for 35 Coco Model $87,75,585

Product Sheet



oBreak Even Point: In order to achieve break-even point, a Franchise needs to sell only 4530 pairs out of 8640 pairs of Total Stock.

Analytical View of Cost, Revenue & Profit Sheet(Annual Turnover’s COCO Model)

Revenue Sheet (USD)



Cost Sheet(USD)

Average Cost of 1 Pair $23


Total Cost $99,360

Profit Sheet (USD)

Total Cost $99,360

Total Revenue $2,63,520

Profit $1,64,160

Product Sheet



oBreak Even Point: In order to achieve break-even point, online portal needs to sell only 1630 pairs out of 4320 pairs of Total Stock.

Analytical View of Cost, Revenue & Profit Sheet(Annual Turnover’s Online Portal)

Profit Sheet (USD)

Total Profit from Online Portal $1,64,160

Total Profit from Franchise $1,62,976

Total Profit from Coco Model $2,50,731

Total Profit $5,77,867

Foxyeve’s Total Profit

In order to execute plans & to generate above mentioned revenues & profits, Foxyeve needs investment of around $ 1.5 million USD.

Investment’s Requirement

The Indian footwear market is at $2.5 billion with a compounded annual growth rate (CAGR) of 10.3% between 2007 and 2011. The market is forecast to accelerate, with an anticipated CAGR of 15% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $5.1 billion by the end of 2016.

The leading distribution channel in the Indian footwear market is Clothing, Footwear, Sportswear and Accessories, accounting for a 91.5% share of the total market's value. Discount, Variety Store and General Retailer’s accounts for another further 4.1% of the market.

The footwear retail market is highly fragmented, but large retail groups hold a strong position in the market wielding bargaining power over suppliers and a high degree of rivalry. As footwear is a basic necessity leading to high sales volumes and reduction of buyer power for individual consumers.

India provides a cheap manufacturing environment suitable to meet the demands of western retailers for cheaply manufactured goods. This country therefore has a high number of footwear manufacturers with a relative lack of differentiation, which weakens supplier power.

Major Leading Footwear companies are Bata, Liberty, M&B Shoes, Nike, Reebok, Metro Shoes, Woodland, Adidas, Puma, Red Tape, Khadims etc.

Market Size of Footwear Industry

Indian footwear industry to reach Rs 38,700 crore by 2015

As per ASSOCHAM; growing at a compound annual growth rate (CAGR) of about 15 percent, the Indian footwear industry is likely to reach approximately Rs 38,700 crore by 2015 from the current level of around Rs 22,000 crore.

On the contrary, the global footwear market which is growing at a CAGR of about 5 percent is currently estimated at approximately Rs 10.15 lakh crore and is likely to reach Rs 12.34 lakh crore by 2015.

The domestic footwear market is driven by growing fashion consciousness together with increased disposable income among India’s urban middle class which contributes about 45 percent of overall footwear market making India the second largest global producer of footwear across varied segments after China. Low production cost, abundant availability of raw material, ever-evolving retail ecosystem, buying patterns and a huge consumption market are certain basic features that set apart the Indian footwear market.

Indian consumers have become more fashion and brand conscious and due to fast changing fashion trends young professionals tend to update their footwear collection every two to three months and maintain a separate budget of their salary only for shoe shopping. The per capita consumption of shoes in India (number of footwear worn by an individual) is currently about 2.5 shoes per year.

Indian footwear industry to reach Rs 38,700 crore by 2015 (cont’d)

India produces nearly 300 crore pairs of footwear annually, exports over 10 percent and accounts for about 15 percent of annual global footwear production which is over 2,000 crore. Driven by larger penetration into tier II and III cities and growing rural market, various premium footwear brands are entering India’s non-metro market which holds enormous growth potential and accounts for about 55 percent of the overall footwear industry.

Indian footwear market is dominated by men’s segment which accounts for about 55 percent followed by ladies’ and kids’ segment which account for around 30 and 15 percent, respectively.

Nearly 70 percent of the labour-intensive footwear industry in India is in the unorganised sector and employs about 15 lakh people, majority of whom are rural artisans, cottage and household units, while the organised sector accounts for remaining 30 percent and employs over 5 lakh people.

Most of the footwear brands have exclusive outlets and account for about 55 percent of the footwear market while multi-brand retail outlets account for about 30 percent. In the non-leather footwear segment, there is huge demand for slippers as they are cheap, convenient and suit the needs of the rural consumer as it can be used as a multi-purpose footwear. Rural India accounts for about 60 percent of slippers manufactured in Indian footwear market.

Online shoe shopping is a fast emerging segment in terms of footwear sale and currently accounts for about 8 percent of the overall industry and is expected to reach nearly 20 percent by 2015.

Franchising Ecosystem in India

The rapidly growing franchise industry in India said to be the second largest in the world - expected to grow at an average rate of 28 per cent throughout the next decade

The Indian franchise industry stands at a staggering USD 15 billion mark, and is expected to touch USD 34 billion by 2015

The Indian franchise eco-system today comprises of over 3700 franchisors supported by over 1,50,000 franchisees

69 per cent of the franchisees in India are in the age group of 18 to 35 years and 85 per cent of the franchises hold a graduation or UG/PG degree – a fast emerging trend of young & professional entrepreneurs

The fastest growing and top performing sectors in the Indian franchise industry are:Education, Health, Beauty and Wellness, Food and Beverages, Retail Franchising and Consumer Services

Franchising in India: Market Size & Growth

Decade

2010

2015

2000

of Leap

• Early stage of Franchising• Franchising confused with distribution• Predominantly Education & IT franchising

Nascent Franchising Market :

Companies gearing up for Franchising by

aligning their various functions

Developing Franchising Market:

Franchisees seeking for more options

Survival of the Fittest:

• Focus will be on unique offerings• “Consolidation” will be the real

opportunity

• 360° change in franchising scenario• Emergence of new segments/industries• Evolution of holistic approach towards franchising

Changing Franchising Scenario

17%

10%

27%7%

7%

6%

5%

2%2%

3%1%1%

2%10%

Food & Beverage Apparel Education& TrainingBeauty & Saloon Health & Fitness IT Training ServicesFootwear Books/Music/Stationery Business ServicesFurniture & Furnishing Gems & Jewellery Courier & CargoTravel and tours Other(Retail & Service)

Sector Wise Franchising Activity

Footwear(5%)

Emergence of new sectors

Franchising

• Independent business owners to be part of a network • Structured approach for executing the business. While the business owner can focus on mapping out the larger activities. The

franchisee can control the last leg service.• Many use it as a tool for capital investment. Big brands prefer franchising for the local operational expertise it brings in the format

Structure

• Companies can look for giving larger territories. However, master/ area franchising is most prevalent in International brands.

• Unit and multi unit franchisee options are the most sought after franchise opportunity for the domestic expansion plans

Competitive Advantage of Franchising

• Independent business owner/operators• A greater level of commitment and accountability than employees. • Simplest way to raising funds (w/o parting ways with equity)

ENABLER

Franchisee

FranchisorStrategic Focus

• Strategy• Roll out• Leadership

Operational Focus

• Management• Customer Service “A large majority (72 per cent) franchisee agree they

would recommend their franchise business to prospective franchisees”*

Franchising as a tool to growth

• For entrepreneurs, franchising solves the problem of availability of time. • Expansion through franchising is rapid than any other resource will allow. • It is amongst the most effective modules to cater to the various markets to

increase profitability in lesser time. • This also allows brands to gain the first mover advantage in new markets . • The speed at which a brand can expand through the franchising route is much

faster than it would on its own steam

Time

• Through franchise, brands can open multiple outlets, increase their revenue streams and achieve break-even point faster to realize huge profits.

• By transferring the entire cost of expansion to franchisees, franchisors incur significant savings in their capital investments.

Capital

• In franchising, franchisees become the managers and are motivated by their own profitability.

• Statistics have proved that franchised outlets outperform the company owned operations. Another advantage of franchising is the kind of efforts which a franchisee puts in developing a franchise brand is much greater than what a professional manager would.

• Decision making and deployment of resources is also faster which leads to saving them from the hassle of recruiting new people.

Talent

Top 3 Reasons to Franchise

THANK YOU

Foxyeve Designs Pvt. Ltd SCO 61, Level- II, Sector 32 C,Chandigarh. 160030Tel: 0172-4648675+91 [email protected]

mailto:[email protected]

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