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• Introduction

• What is Social Media

• Who is using Social Media?

• Social Media in the Corporate World

• Benefits and Opportunities

• Conclusion

INTRODUCTION

• History • First Email 1972• First Bulletin board system (BBS) 1978• Geocities 1994 • Blogging begins and AOL introduces Instant Messenger 1997• MySpace and iTunes 2003• Facebook and YouTube 2004• Twitter 2006 (Curtis, 2013)

WHAT IS SOCIAL MEDIA

Social Media

: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)

("Merriam-webster," 2014)

WHO IS USING SOCIAL MEDIA

• Most popular social media sites (Smith, 2014)• Facebook– 1.23 Billion active users• Twitter – 243 Million active users• LinkedIn – 277 Million active users

SOCIAL MEDIA IN THE CORPORATE WORLD

• Allows for transparency

• Presence

• Branding

BENEFITS AND OPPORTUNITIES

• Reaches the masses

• Making a name

• Accessibility

• Adds human component

CONCLUSION

• Beginning integration of Social Media

• Plan what Social Media sites makes sense for Northwest Technologies

• Begin reaching the masses

• Stay connected

BIBLIOGRAPHY

Merriam-webster. (2014). Retrieved from http://www.merriam-webster.com/dictionary/social media

 

Smith, C. (2014, March). How many people use 415 of the top social media, apps & tools? (march 2014). Retrieved from http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/

 

Dr. Curtis, A. (2013). The brief history of social media. Retrieved from http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html

 

Sterling, G. (2013, November 18). Facebook:we have 25 million active small business pages. Retrieved from http://marketingland.com/facebook-we-have-25-million-active-small-business-pages-65629