foursquare marketing for the enterprise

45

Upload: awareness-inc

Post on 09-May-2015

2.405 views

Category:

Education


1 download

DESCRIPTION

Presentation from Awareness, Inc. and Jason Keath of Social Fresh from recent foursquare marketing webinar on 8/11/2010. The full recording from the webinar can be found at http://www.awarenessnetworks.com/

TRANSCRIPT

Page 1: Foursquare Marketing for the Enterprise
Page 2: Foursquare Marketing for the Enterprise
Page 3: Foursquare Marketing for the Enterprise
Page 4: Foursquare Marketing for the Enterprise
Page 5: Foursquare Marketing for the Enterprise
Page 6: Foursquare Marketing for the Enterprise
Page 7: Foursquare Marketing for the Enterprise
Page 8: Foursquare Marketing for the Enterprise
Page 9: Foursquare Marketing for the Enterprise

FOURSQUARE

MARKETINGby Jason Keath of SOCIALFRESH.COM

with Awareness

Page 10: Foursquare Marketing for the Enterprise

WHAT ISFoursquare?

It is not just for stalking.

Page 11: Foursquare Marketing for the Enterprise

1. TIPS / LAYERS2. CHECKINS / SHOUTS3. BADGES4. MAYORSHIPS5. SPECIALS / REWARDS6. RESPONSE7. COMMUNITY

FOURSQUARE TACTICS

25

Page 12: Foursquare Marketing for the Enterprise

Foursquare Marketing

5 Sections 36 Slides1.Why People Use Foursquare2.Questions You Should Be Asking

3. Your Homework a) Use Foursquareb) Listenc) Experiment and Track

Page 13: Foursquare Marketing for the Enterprise

1. Playing The Game2. Finding Friends3. Making Announcements

4. Getting Suggestions5. Getting Rewards

5 REASONS PEOPLEUSE FOURSQUARE

4

Page 14: Foursquare Marketing for the Enterprise

1. GAMEPLAYBECOME MAYOR,WIN BADGES,SCORE PTS

Page 15: Foursquare Marketing for the Enterprise

DISCOVER WHERE PEOPLE ARE GATHERING

2. FIND PEOPLE

Page 16: Foursquare Marketing for the Enterprise

HEY EVERYBODY I LOVE THIS PLACE

3. ANNOUNCING

Page 17: Foursquare Marketing for the Enterprise

TIPS, CHECKINS, and SPECIALS

4. SUGGESTIONS

Page 18: Foursquare Marketing for the Enterprise

CHECKIN, SAVE MONEY

5. REWARDS

Page 19: Foursquare Marketing for the Enterprise

ASKING THERIGHT QUESTIONS

1. Are My Customers Already Using Foursquare?

10

Page 20: Foursquare Marketing for the Enterprise

ASKING THERIGHT QUESTIONS

2. What Do Your Customers Want From

You on Foursquare?

Page 21: Foursquare Marketing for the Enterprise

ASKING THERIGHT QUESTIONS

3. What Are Your Business Goals For

Getting On Foursquare?

Page 22: Foursquare Marketing for the Enterprise

ASKING THERIGHT QUESTIONS

4. How Does Your Brand Fit Into the

Foursquare Ecosystem?

Page 23: Foursquare Marketing for the Enterprise

START BY USING FOURSQUARE1. Create a personal account2. Checkin to places you care about

3. Become a mayor4. Follow friends5. Follow brands

14

Page 24: Foursquare Marketing for the Enterprise

FOURSQUARE MARKETINGWITHOUTA REAL VENUE

Page 25: Foursquare Marketing for the Enterprise

CHECKINSAS A BUSINESS

Page 26: Foursquare Marketing for the Enterprise

1. Use the Foursquare Dashboard2. Use Search.Twitter.com3. Use Coupon Codes4. Suggest Products Through Tips

ALWAYS BE LISTENING

17

Page 27: Foursquare Marketing for the Enterprise

Go to your event page to “claim” your venue

1. DASHBOARD

Page 28: Foursquare Marketing for the Enterprise

Within a couple days you should get access

1. DASHBOARD

Page 29: Foursquare Marketing for the Enterprise

•Key Metrics (Overview of activity)✦ Total check-ins✦ Unique visitors✦ % of check-ins shared with Twitter✦ % of check-ins shared with Facebook✦ Gender percentages of check-ins

•Top Visitors (3 listed)•Most Recent Checkins (12 listed)•All Checkins (detailed listing of all checkins)•Time Breakdown (when users checkin)

WHAT DATA IS ON THE DASHBOARD?1. DASHBOARD

20

Page 30: Foursquare Marketing for the Enterprise

SEE WHAT PEOPLE ARE SAYING

THIS IS WORD OF MOUTH

2. TWITTER SEARCH

Page 31: Foursquare Marketing for the Enterprise

TRACK SUCCESS THROUGH

COUPON USE

3. COUPON CODES

Page 32: Foursquare Marketing for the Enterprise

LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. ENCOURAGE CUSTOMERS TO DO THE SAME

4. ENCOURAGE TIPS

Page 33: Foursquare Marketing for the Enterprise

STEP 3 EXPERIMENT and TRACK•Learn the Tactics•Understand Why Your Customers Checkin•Understand How Your Customers Interact•Understand What Your Customers Want

•Give Them What They Want, Creatively

24

Page 34: Foursquare Marketing for the Enterprise

1. TIPS / LAYERS2. CHECKINS / SHOUTS3. BADGES4. MAYORSHIPS5. SPECIALS / REWARDS6. RESPONSE7. COMMUNITY

FOURSQUARE TACTICS

25

Page 35: Foursquare Marketing for the Enterprise

FEATURINGPERSONALITIES AND ENTERTAINMENT

Page 36: Foursquare Marketing for the Enterprise

PROACTIVECUSTOMERSERVICE

27

Page 37: Foursquare Marketing for the Enterprise

BUILDINGTHE CULTURE OF A BRAND

Page 38: Foursquare Marketing for the Enterprise

BUILDING A LOYALTY PROGRAM

Page 39: Foursquare Marketing for the Enterprise

BUILDING BRAND EXCITEMENT

30

Page 40: Foursquare Marketing for the Enterprise

FOCUSING ON WHAT YOU DO BEST

Page 41: Foursquare Marketing for the Enterprise

INTEGRATINGFACEBOOK AND OTHER LOCATION SERVICES

Page 42: Foursquare Marketing for the Enterprise

A FOCUS ONCOMMUNITY

33

Page 43: Foursquare Marketing for the Enterprise

GET THEM IN THE DOOR WITH BIG REWARDS10% of Store Traffic from Foursquare

Page 44: Foursquare Marketing for the Enterprise

ALWAYS KEEP LEARNING•Listen to your customers’ praise•Listen to your customers’ complaints•Ask them to help•Keep good data•Follow the numbers and results•Educate and train

35

Page 45: Foursquare Marketing for the Enterprise

THANK YOU SocialFresh.com/links2

Find me at @jakrose and JasonKeath.com