foursquare for nonprofits
DESCRIPTION
Foursquare, Google Places, and Facebook Places are all catching on as ways to share your life with friends. Nonprofits can use these free geolocation services for advocacy, activism, and fundraising. You’ll learn how to set up your agency and 5 quick ways to start getting noticed online.TRANSCRIPT
Foursquare for Nonprofits
C.J. Lucke, Public Remix
Use Twitter Hashtag #npweb
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C.J. LuckePublic Remix
Foursquare for NonprofitsC.J. Lucke, Public Remix
Agenda
What is Foursquare?
Why Use it?
How Can it be Used?
Fundraising
Membership
Public Awareness
Event Promotion
Volunteer Management
Step-by-Step Guide
Other Location Based Services
Introductions
C.J. Lucke
Worked with local government
and nonprofits for 20 years
Teach social media and govt.
admin. for local universities
CEO for Public Remix
What is Foursquare?
Location Based Service
People Share Where They
Are
Leave tips and shout-outs
5 Million Foursquare Users
290 Million Mobile Phone
Users
Cute Animated
Video
http://www.youtube.com/watc
h?v=DFXzyJ8mUh4
Smart Phone
Check-InsSmart phone check in
Text message check in
Alerting friends to your
location
Person who checks in most is
Mayor
Check-Ins
Leaving Tips and Shout Outs
Sharing with Twitter and
Facebook (25% currently do)
To-Do’s
http://nonprofitorgs.wordpress.com/
2010/01/17/five-simple-and-fun-
ways-to-promote-nonprofits-on-
foursquare/
Points
5 points for first check in
5 points for adding a new
venue
1 point for every check in,
increases by 1 for every
check in. 2nd stop is worth 2
points
BadgesBadges are rewarded for
things like amount of
check ins, frequency,
and to specific type of
venues.
Starbucks, Comic-con,
Swarm, On a Boat,
Birthday, 4 Square Day
Create your own (10K)
Specials = Event
info!Tiered Rewards
1st Check in Discounts
Multiple Checkin Discounts
Mayors
Time Conditional Specials
**You can use it to promote
events
Why Use It?
Inexpensive
“Be Everywhere”
Users influence their friends
People use it to discover new places
“Collectors” will compete for badges and
Mayorship
Experience and interaction
How Can It be Used
by Nonprofits?
Fundraising
Membership
Public Awareness
Event Promotion
FundraisingLayer on top of your existing efforts
Donor pays per check-in
Partnership with restaurant(s), sports
teams Have an event check-in that links to a donation
web page
Get more people! Add a contest such as a random
lottery drawing of everyone who checks-in or a prize for the
person with the best "shout-out" when they check-in;
advertise a swarm badge
Successful Case Study -
Big Love Little Hearts• Big Love Little Hearts works to provide life-saving surgery to
children with congenital heart defects in developing countries.
• Used Foursquare for an advocacy, awareness and
fundraising campaign called #100X100 that raised $25,000 in
24 hours and prompted more than 800 supporters to call their
Congressmen
• A donor contributed $1 for every time someone checked-in
(or tweeted) with the hashtag #100X100 on a specific day
• http://philanthropy.com/blogs/social-philanthropy/guest-post-a-social-media-experiment-raises-big-money-for-small-charity/24431
Membership
Specials to bring in a friend - get
prize/discount
Loyalty program
Click on the profile of each of your
members and see where they shop,
dine and spend their free time. These
are the places you want to look at to
hold events or partner with!
Use your check-in data to create events
Successful Case Study -
Cincinnati Taft Art Museum
“In Cincinnati, the Taft Museum of Art uses
Foursquare as a membership loyalty program,
offering increasing rewards as guests return
again and again. The fifth check-in gets a free
dessert, the 10th earns a free membership
and the 15th gets a free poster or museum
guidebook. It’s a great, easy way for the Taft
to increase repeat visits.”
http://mashable.com/2010/07/16/non-profits-foursquare/
Public Awareness
Leave tips at related venues ( see case
study)
Cross promote on Twitter, Facebook
Recognize your “Mayor”
Add your own venue to all GPS sites
Create scavenger hunts with info
Successful Case Study -
Johnny Appleseed Model
“Jeep has left tips at some of the country’s top
outdoor spots, including off-roading locations,
national parks, trails, mountains, lakes, and
other nature / outdoorsy locations that appeal to
anyone with an interest in outdoor adventures.”
A health related nonprofit could do the same
thing at hospitals, drug stores, gyms etc.
http://aboutfoursquare.com/jeep/
Event PromotionOffer badge: I’m on a Boat, Swarm,
Holidays
Create special check-ins for events and
offer prizes
Use the Foursquare Widget on your
online promotions to get people to
download phone app
[http://www.placewidget.com/]
Successful Case
Studies -
Pepsi and Best Buy“Join Best Buy employees and customers at
the AIDS Walk this Sunday!” (Special
message on Best Buy check-in)
http://www.rositacortez.com/social-
media-101/using-foursquare-to-
advance-your-nonprofits-mission/
Volunteer
ManagementVolunteers check-in at certain locations
during events
Can track their hours as a “tip”
Non-profit creates it’s own profile so
volunteers can “friend” and then follow
your check-ins.
Click on the profile of each of your
volunteers and see where they shop, dine
and spend their free time. These are the
places you want to look at to hold events
or partner with!http://philanthropy.com/blogs/social-philanthropy/guest-post-how-nonprofit-groups-can-benefit-from-
foursquare/22264
Guide
Go to Foursquare.com and Sign up
Search for your organization - verify
listing or add
Apply to manage the venue (claim here)
Look at who has checked in (who’s your
crowd)
Set up specials
Monitor analytics
Guide
Guide
Guide
Guide
Guide
Guidelines
Privacy Concerns
Set up to exclude employees from
check-ins
Edit your listing to make it correct and
eliminate duplicates
Specials need time to be approved
Other Location Based
Services
Google Places
Facebook Places
Yelp
Gowalla
Add Your Location
Questions?
How will you use Foursquare
for your nonprofit?
Thank you!
CJ Lucke: Twitter: PublicRemix
Web: Publicremix.com
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Chris [email protected]
707-812-1234
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