Who am I?Who am I? Member of Executive Team at NJ School Boards Association, Member of Executive Team at NJ School Boards Association,

the federation of more than 600 public school districts and the federation of more than 600 public school districts and charter schools statewide.charter schools statewide.

Director of Association & Business DevelopmentDirector of Association & Business Development Revenue GenerationRevenue Generation MarketingMarketing Social MediaSocial Media Online Customer Relationship Management & TrainingOnline Customer Relationship Management & Training Special Event ProductionSpecial Event Production Development Director for ELFNJ Development Director for ELFNJ

HighlightsHighlights

Thomson Financial Interactive, Director Thomson Financial Interactive, Director Brought industrial strength financial data to consumers onlineBrought industrial strength financial data to consumers online

ETM Entertainment Network, EVP ecommerceETM Entertainment Network, EVP ecommerce Competed head to head with Ticketmaster and launched online movie ticketingCompeted head to head with Ticketmaster and launched online movie ticketing

Unity 08, DirectorUnity 08, Director Empowered Americans to nominate a bipartisan Unity ticket via an online Empowered Americans to nominate a bipartisan Unity ticket via an online

convention and secure online voting process. convention and secure online voting process. Xpedite Network, FounderXpedite Network, Founder

Zip-code based social network for use before, during and after disasters and Zip-code based social network for use before, during and after disasters and emergenciesemergencies

Crisis Camp, Co-FounderCrisis Camp, Co-Founder Founded in March 2009 at Government 2.0 Camp, CrisisCommons was formed Founded in March 2009 at Government 2.0 Camp, CrisisCommons was formed

out of a discussion and idea of a creating a common online community of citizen out of a discussion and idea of a creating a common online community of citizen volunteers, crisis response organizations, international humanitarian relief volunteers, crisis response organizations, international humanitarian relief agencies, non-profits and the private sector. agencies, non-profits and the private sector.

Launched hyper-local Facebook Fan Page for Ramsey,NJ seven months Launched hyper-local Facebook Fan Page for Ramsey,NJ seven months ago, now closing in on 4,000 members and transforming the way the ago, now closing in on 4,000 members and transforming the way the community communicates daily.community communicates daily.

CitizenCentricity – coming soon to a community near you.CitizenCentricity – coming soon to a community near you.

The geo-marketing of New Jersey’s small townsThe geo-marketing of New Jersey’s small towns

How do we bring the power of social networking How do we bring the power of social networking and geo-marketing to small towns and and geo-marketing to small towns and

businesses?businesses?

Who is Using Foursquare?Who is Using Foursquare?

29,400 peopleper day can watch a movie here

2,132,112 sq ft space - the largest mall in New Jersey and the 13-the largest mall in the United States.

Meet Vicky K. The Mayor of Garden State PlazaMeet Vicky K. The Mayor of Garden State Plaza

50,000 people are in the building 50,000 people are in the building for every game. for every game.

This is the Mayor of Yankee StadiumThis is the Mayor of Yankee Stadium

System Engineer for the New York Yankees

He is the System Engineer for the New York Yankees

This is a localrestaurant in my town.

What is the value proposition What is the value proposition to the consumer for checking in?to the consumer for checking in?

They want to be the Mayor of Varka?They want to be the Mayor of Varka? They want to let their Facebook, Twitter and Foursquare They want to let their Facebook, Twitter and Foursquare

friends know where they are?friends know where they are? They want to get a discount or special offer for checking in?They want to get a discount or special offer for checking in? They want to know who else is in the restaurant?They want to know who else is in the restaurant? They just bought a new iPhone and you want to see if it They just bought a new iPhone and you want to see if it

works in the building.works in the building.

What is the value proposition to your What is the value proposition to your business to get people to check in?business to get people to check in?

Opening up a very direct line of communication for real time and Opening up a very direct line of communication for real time and future marketing communicationsfuture marketing communications

Customer satisfaction surveys and viral marketing – we saw you Customer satisfaction surveys and viral marketing – we saw you checked in, can you tell your friends about us?checked in, can you tell your friends about us?

The ability to up-sell to Foursquare users The ability to up-sell to Foursquare users The ability to measure your print advertising. The ability to measure your print advertising.

Do you incentivize people who see your print ad to check in at your Do you incentivize people who see your print ad to check in at your store or restaurant to measure effectiveness?store or restaurant to measure effectiveness?

Foursquare backend dataFoursquare backend data # most recent visitors# most recent visitors # most frequent visitors# most frequent visitors # the time of day people check in# the time of day people check in # total number of unique visitors# total number of unique visitors # histogram of check-ins per day# histogram of check-ins per day # gender breakdown of customers# gender breakdown of customers # portion of foursquare check-ins broadcast to Twitter and Facebook# portion of foursquare check-ins broadcast to Twitter and Facebook

This is an opportunity missed.This is an opportunity missed.

How can you get them to check in here?How can you get them to check in here?

If you asked her to check in at your car If you asked her to check in at your car dealership while “browsing”, would she? And dealership while “browsing”, would she? And

what would you do with that?what would you do with that?

Can you use geo-marketing to convert the Can you use geo-marketing to convert the anonymous into the known?anonymous into the known?

Should plumbers, electricians, landscapers Should plumbers, electricians, landscapers and other service contractors check-in and other service contractors check-in

at your house or business?at your house or business?

ConclusionConclusion

The possibilities of using geo-marketing are endless, but The possibilities of using geo-marketing are endless, but effectiveness is up to you.effectiveness is up to you.

The business owner needs to not only convince his The business owner needs to not only convince his prospects and customers to use Foursquare, but may also prospects and customers to use Foursquare, but may also need to educate them on the value propositionneed to educate them on the value proposition

Municipalities and Chambers of Commerce would be well Municipalities and Chambers of Commerce would be well suited to be the “technology evangelists'” in their suited to be the “technology evangelists'” in their communitycommunity Facebook Fan PagesFacebook Fan Pages TwitterTwitter FoursquareFoursquare

Don’t be afraid to use the platform in a new way.Don’t be afraid to use the platform in a new way.