four mobile technologies to watch in 2015

Making technology predictions is always a risky business. Yet as hard as it is to see the future of an industry like mobile marketing, there are certain trends that we can predict with some certainty will impact the way that consumers and brands connect over the next year.

Read the full article over at LinkedIn Pulse:

introduction

Paul Booth is the Senior Director of Strategy

for iconmobile group, a leading mobile

marketing company. iconmobile combines

new technologies, innovative design and

efficient media to enable outstanding

mobile campaigns, products and solutions

for worldwide brands.

Find out more at http://iconmobile.com/

Apple will take the wrist based phone companion device mainstream.

Look for:

o Increased tolerance by consumers of notifications

o More in-the-moment utilities that extend product experiences

wearables and the apple watch

mobile walletsExplosive growth starting in 2015

o Apple Pay is jumpstarting the technology after several false starts

o No clear leader in the space, don’t rule Banking institutions out

proximity

The combination of proximity

marketing and mobile wallet

transaction data will create an

opportunity for merchants to:

o amp loyalty programs

o build the ultimate customer profile

o connect their physical and online channels

like never before.

product

Gartner reports Internet-of-Things-connected

physical objects will grow to 26 billion units by

2020 (excluding smartphones, tablets and

laptops), and IoT product and service

suppliers will generate incremental revenue of

more than $300 billion in 2020.

o Many more smart devices & digital extensions of

everyday objects

o Also ecosystems of connected devices and smart

consumer packaged goods that work together to

provide richer experiences

The overarching theme here is mobile technology, context, digital services and smart products coming together in a new way to provide truly onmichannel experiences for consumers.

We’ll see this start to develop in both the purchase experience in retail stores and in product usage at home in 2015, but with so many systems, tools and technologies to adopt, develop and deploy (not to mention organizational silos to knock down), we’re only just getting a foot onto the bottom rung.

Nevertheless, this represents a huge shift for consumers and a massive opportunity for brands willing to get out front.

conclusion

connect

Paul Booth is the Senior Director of Strategy for iconmobile group,

a leading mobile marketing company. iconmobile combines new

technologies, innovative design and efficient media to enable

outstanding mobile campaigns, products and solutions for

worldwide brands.

Find out more at www.iconmobile.com

Or connect with Paul at www.linkedin.com/in/paulsinclairbooth