four best practices when choosing a commerce platform

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NOVEMBER 10 2016FOUR BEST PRACTICES WHEN CHOOSING A COMMERCE PLATFORM

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2$500+Million in revenue*1997FoundedPRFTListed on NASDAQ90%Repeat Business RateEmployees2800+N. America locations23GlobalUS, EU, China + India*2016 year projection

With unparalleled information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision, execution, and value with outstanding digital experience,business optimization, and industry solutions.Major market locations: Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chattanooga, Chicago, Cincinnati, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Lafayette, Milwaukee, Minneapolis, New York City, Northern California, Oxford (UK), Southern California, St. Louis, Toronto.With dedicated Perficient Digital agency expertise in Ann Arbor, Atlanta, Irvine, Milwaukee, and St. Louis.

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Featured SpeakerJohn AmbroseSr. eCommerce ConsultantPerficient Digital

CHOOSING A COMMERCE PLATFORMCOMMERCE TECH TRENDSConsolidation in the commerce platform spaceSaaS models becoming more pervasiveBest-of-breed vs. all-in-one solutionTraditional online shopping transforming down to the IoT levelPurchase anything, anywhere, anytime omnichannelPersonalization at all levels of the shopping experienceGood news/Bad news Many platform options to consider

1 Worldwide Retail Ecommerce: The eMarketer Forecast for 2015, eMarketer2 B2B eCommerce Forecast, 2015 to 2020, Forrester Research

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WHY DO COMPANIES RE-PLATFORM?

Competitive pressuresImprove ease of doing businessLowering the cost to serve customersGlobalization and expansionBusiness change/growth driving the need for more capabilitiesImproved performance and scalabilityCHOOSING A COMMERCE PLATFORM

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POLL QUESTION:What is the biggest driver for you to consider re-platforming? (choose all that apply) Competitive pressures Improve ease of doing business Lower cost to serve customers Globalization &/or Expansion Change/growth increases needs Improve performance & scalability

9HOW DO YOU CHOOSE?4 BEST PRACTICES

Develop a business caseDefine platform capabilitiesIdentify integrations with other supporting platformsDetermine scalability the right hosting environment

CHOOSING A COMMERCE PLATFORM

BEST PRACTICES

CHOOSING A COMMERCE PLATFORMBaseline establishmentGoals and objectivesCustomer profile and experience (use cases)What will success look like? KPIs specific to your businessInvestment and payback - (TCO & ROI)

Identify capabilities that drive any commerce implementation: products, content, customers, marketing, sales, and reportingEcosystem of supporting platforms that drive operational excellenceHosting models that support growth and performance

BUSINESS CASECAPABILITESINTEGRATIONSSCALABILITY

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BUSINESS CASE

CAPABILITESINTEGRATIONSSCALABILITY

COMMERCE PLATFORM SELECTION - CONSIDERATIONS

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12CHOOSING A COMMERCE PLATFORMWHAT IS A BUSINESS CASE?

A justification for a proposed project or undertaking on the basis of its expected commercial benefit.English Oxford Dictionary

57% of eBusiness leaders partner with their IT colleagues on commerce technology projects. They also crucially partner with teams focused on the customer experience such as digital marketing (41%), corporate marketing (36%), creative services (30%), and merchandising/inventory (27%).- Forrester, 2016 Commerce Technology Investment Trends: Omnichannel

CHOOSING A COMMERCE PLATFORMBUSINESS CASE -KEY AREAS FOR INCLUSION

Establish baseline KPIs current stateGoals and objectivesCustomer profile and experience (use cases)Define what success will look like KPIsInvestment (TCO) and payback (ROI)

1 Commerce Technology Continues Its Bull Run, Forrester

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BUSINESS CASE

CAPABILITESINTEGRATIONSSCALABILITY

COMMERCE PLATFORM SELECTION - CONSIDERATIONS

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CHOOSING A COMMERCE PLATFORMTHE NEXT GENERATION OF COMMERCE

Capabilities that are driving successRich contentUp-sell/cross-sell Missing capabilities creating lost opportunities Personalization Mobile Loyalty program

Functionality for the audience being served (B2B, B2C, B2B2C)

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CHOOSING A COMMERCE PLATFORMCAPABILITY ALIGNMENTAREAS TO CONSIDER

ProductsContentCustomersMarketing/merchandisingSalesReporting

2 Understanding TCO When Evaluating eCommerce Solutions, Forrester Research

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BUSINESS CASE

CAPABILITESINTEGRATIONSSCALABILITY

COMMERCE PLATFORM SELECTION - CONSIDERATIONS

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SOCIALANALYTICSMARKETINGCRMPAYMENTSCMSERPPIM

3 Forrester Research

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19CHOOSING A COMMERCE PLATFORMINTEGRATION ECOSYSTEMExpensive aspect of a commerce implementationDrives significant value operational excellenceIntegration Platform as a Service (iPaaS) becoming more pervasive

BUSINESS CASE

CAPABILITESINTEGRATIONSSCALABILITY

COMMERCE PLATFORM SELECTION - CONSIDERATIONS

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CHOOSING A COMMERCE PLATFORMSCALABILITYWhat is the best hosting option for the platform and supporting platform integrations based on your current and future business needs?

How will the platforms performance be maintained as site traffic and order volumes increase?

What disaster recovery and/or high availability options exist in the event of infrastructure failure?

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CHOOSING A COMMERCE PLATFORMHOSTING MODELS

CloudOn-premiseHybridSaaS providing the infrastructure

4 Understanding TCO When Evaluating eCommerce Solutions, Forrester Research

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HOSTING MODELS

Massive scalability and preconfigured or customizable environments that reduce hardware and management burdens

Control of the hardware, security, performance, and scale requiring internal IT support

Control critical systems and data in your on-premises environment while moving certain workloads, such as email or content delivery, to the cloud

Infrastructure is typically provided as part of the serviceCHOOSING A COMMERCE PLATFORMCLOUDON PREMISEHYBRIDSaaS

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POLL QUESTION:What hosting option would you consider for your re-platforming initiative? (select one) On-Premise Cloud Hybrid (On-Premise & Cloud) SaaS

CHOOSING A COMMERCE PLATFORMKEYS TO PLATFORM SELECTIONA business case that aligns with your organizations strategy and business model

Platform features that align to your business goals and deliver the best possible customer experience

Seamless integration with your internal and external platforms

Platform scalability and a hosting environment that best fit your business requirements

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POLL QUESTION:

What is your timeframe for re-platforming or upgrading your commerce platform? (select one)- Less than 3 months- 3-6 months- 6-12 months- Greater than 12 months- No plans for upgrade or change

Q+A

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