four basic design principles
DESCRIPTION
Four Basic Design Principles. From The Non-Designer’s Design Book (Robin Williams, 2004). The Principle of Proximity. Items relating to each other should be grouped together One visual unit versus several separate units Helps organize information, reduce clutter. Example - Proximity. - PowerPoint PPT PresentationTRANSCRIPT
Four Basic Design Principles
From The Non-Designer’s Design Book
(Robin Williams, 2004)
The Principle of Proximity
Items relating to each other should be grouped together
One visual unit versus several separate unitsHelps organize information, reduce clutter
Example - Proximity
The Principle of Alignment
No page object is positioned arbitrarilyEvery element visually connected to other
elements via invisible lines
Example - Alignment
The Principle of Repetition
Some aspects of the design should be repeated throughout the entire piece
Formatting option, bullet, color, graphic, spatial relationships…etc.
Also known as “consistency”For web design – especially important for
navigation
Example - Repetition
The Principle of Contrast
Significant differentiation makes elements more visually engaging
Cool and warm colors Text formattingLine spacingVertical and horizontal alignment
Example - Contrast