(foundry) project listing_vf

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THE HVF-FOUNDRY PARTNERSHIP >> WORK WITH REAL STARTUPS AT BERKELEY

v1 2015

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DO NOT DISTRIBUTE ©

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Section guide

Source: HVF

01 An Introduction: What this is all about What is the Foundry, what are MBAs doing with it, and why should you work with us?

02 Startup and project profiles A look at each of the Berkeley startups we are working with, and projects you can take on

table of

contents

NOTE: FOR INSTRUCTIONS ON HOW TO APPLY, SEE PAGE 7

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1. AN INTRODUCTION: WHAT IS ALL THIS ABOUT?

> THIS SLIDE DOES

NOT CHANGE

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Every year, a dozen MBA students partner with Foundry companies

to help tackle a range of challenges facing the young startups

1 INTRODUCTION TO THE PARTNERSHIP

Source: The Foundry, HVF

PARTNERSHIP WITH HVF THE FOUNDRY

A UC Berkeley incubator focused on supporting early-stage startups at the intersection of hardware, software, and services Startup co-founders come from Berkeley, Stanford, LBL and many other top engineering and science programs in the Bay Area Since 2013, the Foundry has accompanied 14 companies, and helped founders raise over $7m

FOR MORE INFORMATION, VISIT FOUNDRY.CITRIS-US.ORG

Introduction to our partnership with the Foundry

| 3

HVF works with the Foundry to design impactful projects for MBAs to help develop Berkeley startups, learn to operate as a business advisors in technology companies

Haas Venture Fellows (HVF) is a student group dedicated to building links between Berkeley students, startups and local investors (angels and venture capital)

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Current Foundry companies are tackling problems ranging from

carbon emission reduction to the monitoring of childhood asthma

2 CURRENT COMPANY PROFILES

Source: The Foundry | 4

BIOINSPIRA Developing a biologically engineered gas sensor technology

KNOX MEDICAL DIAGNOSTICS Helping low-income parents manage treatment of childhood asthma

MENTL.IO Exploring new frontiers in human mind and computer interaction

WATTTIME Helping large industrials optimize energy use and carbon emissions

SMARTBOD1)

Building smart vibrators to help women discover more about their own bodies

GLAMORSKY Developing a secure family-centric communication ecosystem

CLARITY1)

Developing wearable devices monitoring quality of ambient air

FALL 2014 COHORT

8 COMPANIES

CALWAVE Providing a solution to convert ocean wave energy into electricity

PENDING CONFIRMATION

1) No projects currently planned

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We work up-front to structure projects where MBAs can bring needed

expertise to feasible projects, valuable to startups

4 Elements of a Foundry Project

2 PROJECT DESIGNS

Source: HVF | 5

Well-scoped description of support

needed

Clearly defined list

of project deliverables

Credits awarded towards 51-unit FTMBA requirement1)

A

B

C

1) CS199 or EE199, applicable towards the 51-unit graduation requirement of the FTMBA program; 6 non-Haas course unit limit applies

Clear timeline for project completion

D

SAMPLE PROFILE

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Our projects allows MBAs to tackle real challenges faced by young

startups, and learn to build their own careers in technology

Source: HVF | 6

BUILD YOUR PROFESSIONAL NETWORK IN ONE OF THE WORLD’S TOP ENGINEERING ECOSYSTEMS Our co-founders include PhDs and researchers from UC and Stanford, and even a winner of Forbes‟ 30-under-30 award

3 WHY APPLY, HOW TO APPLY

LEARN HOW TO LEVERAGE YOUR BUSINESS SKILLSET IN A STARTUP ENVIRONEMENT Build your resume, and showcase your startup work in the run up to potential summer internships in tech

HELP ANSWER IMPORTANT QUESTIONS FACED BY REAL COMPANIES AND ENTREPRENEURS Projects cover everything from go-to-market strategy and investor pitch preparation, to development of financial forecasts

why

apply

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Applications require only a CV and statement of interest; we consider

applications on rolling basis

Things you should know as you apply

3 WHY APPLY, HOW TO APPLY

Source: HVF | 7

IDEAL APPLICANT PROFILE

AND TRACK RECORD

Who should consider applying?

You are hardworking, passionate about startups and

excited to help founders overcome the challenges ahead

You take the “broad view” and enjoy understanding what

the real issues are for products, markets, investors

You enjoy convincing others and earning buy-in

Preference for experience in: VC/PE, investor pitching,

presentation coaching, consulting, client relations/sales

How to apply?

Select project from list of available projects (see

subsequent section)

Submit up-to-date resume and brief statement of interest

Submit application materials online via Google

Forms http://tinyurl.com/foundrysignup Sutardja Dai Hall – Home of The Foundry

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2. STARTUP AND PROJECT PROFILES

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GlamorSky is developing a video communication ecosystem around

an app/device pair, to help family members stay in touch

GLAMORSKY

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QUICK PROFILE

DESCRIPTION

GlamorSky is developing a video-

based communication ecosystem,

to help members of a family keep

in touch with each other. The

company‟s product strategy

revolves around an app-or-device

model, to cater for all ages

INDUSTRY

Messaging, devices, apps

COMPANY NAME (FOUNDED)

GlamorSky (2013)

WEBSITE

http://www.glamorsky.com/

CORE TEAM

Sam Liu, Co-Founder/CEO

MS (GIS), UT Knoxville/Oak Ridge National Lab; BS (GIS), Wuhan

Sam is an expert in location based service. Prior to joining GlamorSky, Sam

spent helped to develop the backend data pipeline of Apple‟s Maps product

Jacky, Co-Founder/CTO

BA (Computer Science). University of California, Berkeley

Jacky is a full stack software engineer. Prior to GlamorSky, Jacky worked at

Apple in rapid prototyping, wireless technology, and platform architecture

Cheng, Co-Founder/Firmware Engineer

MS (EECE), CUNY Buffalo; BS (EE), Xi’an Jiaotong University

Cheng is the team‟s firmware engineer. Prior to joining GlamorSky, Cheng spent

several years developing the core routing products at Cisco.

COMPANY PROFILE GlamorSky

Source: The Foundry, HVF

Yuri, Co-Founder/Hardware Engineer

MS (EE), NTUST; BS (ME), National Changhua University of Education

Yuri is a hardware architect with eight years of experience. Prior to joining

GlamorSky, Yuri led the development of several core products at SuperMicro

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Refine GlamorSky’s story and value proposition

4 PROJECT DETAILS

Source: GlamorSky, The Foundry, HVF

HAAS CREDITS1)

1

TOTAL EST. HOURS

40

Project 1: Product Story and Value Proposition


Help the GlamorSky team tell their story to investors with a compelling value proposition and

clear competitive advantage.

OPPORTUNITY

PROJECT DETAILS

TARGET

COMPLETION

DATE

APR

27

FLEXIBILITY ON DEADLINE

LOW HIGH

1. Evaluate the product/market fit and the competitive landscape

2. Brainstorm potential story enhancements given the products feature set

3. Create the ideal story for presenting the company‟s value proposition

4. Prepare the team to present their product story to potential investors

1. A presentation showing the results from the product/market evaluation, competitive

landscape, and the ideal story

2. A set of slides ready to be included in their presentation to investors (in collaboration with

other projects)

3. Regular update e-mails and meetings with the team (as you see fit)

Help needed

Deliverables

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Project staffed

successfully ✓

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Create a pricing model and distribution strategy for GlamorSky

4 PROJECT DETAILS

Source: GlamorSky, The Foundry, HVF

HAAS CREDITS1)

1

TOTAL EST. HOURS

40

Project 2: Pricing Model and Distribution Strategy


Help the GlamorSky team choose a pricing model and prepare them to present their financial

projections and distribution strategy to potential investors.

OPPORTUNITY

PROJECT DETAILS

TARGET

COMPLETION

DATE

APR

27


LOW HIGH

1. Evaluate potential hardware/service pricing models and determine the feasibility of innovative

pricing ideas

2. Create financial projections using these models and help choose the best option

3. Research potential hardware distribution strategies and propose recommended actions

4. Prepare the team to present these decisions to potential investors

1. A spreadsheet comparing the projections and feasibility of various pricing models

2. A set of slides ready to be included in their presentation to investors (in collaboration with

other projects)


Help needed

Deliverables

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Knox is developing an affordable breathing measuring device to help

manage the care of children with asthma in low-income families

5 KNOX DIAGNOSTICS

Source: The Foundry, HVF | 15

QUICK PROFILE

DESCRIPTION

Knox is building an affordable

spirometer to measure breathing

quality and lung performance (and

inflammation), to improve the

quality of continuous care for low-

income families with children

suffering from asthma

INDUSTRY

Medical devices, asthma care


Knox Medical Diagnostics (2013)

WEBSITE

http://knox.co/

CORE TEAM

Charvi Shetty, Co-Founder

MS (Biomedical Engineering), UCSF; BS (Bioengineering), Berkeley

A former software and algorithm engineer for Genentech, Charvi‟s passion is

in examining clinical needs and identifying areas in which engineering design

can improve the quality of medical care

Inderjit Jutla, Co-Founder

BS (MSE), Berkeley; BS (EECS), Berkeley

Inderjit has extensive experience automating the processing of spectrometry

data. At Knox, Inderjit is responsible for hardware and mobile-app

integration, as well as for the spirometer‟s signal processing algorithms

Huyson Lam, Software Lead

BS (EECS), Berkeley

A computer engineer with experience in delivering Commerce-as-a-Service

(CaaS) in the cloud and mobile commerce industry, Huyson serves as

Knox‟s lead software engineer

COMPANY PROFILE

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Work with Knox to design a financial model which can be presented

to new investors; we estimate total workload at 40 hours (1 credit)

5 PROJECT DETAILS

Source: BioInspira, The Foundry, HVF

HAAS CREDITS1)

1

TOTAL EST. HOURS

40

Project 1: Design financial model and key metrics.


Help the Knox team prepare a financial spreadsheet model for a 5-year time period to

estimate the company’s EBITDA; supplement the model subsequently by incorporating the

effect of Taxes and Depreciation (if required).

OPPORTUNITY

PROJECT DETAILS

TARGET

COMPLETION

DATE

APR

27


LOW HIGH

1. Review existing literature prepared by the team (through participation in Lean Launchpad / Qb3)

2. High-level survey of recent FDA and ACA regulations affecting medical device companies and

assess the financial impact of these regulations on Knox‟s business model.

3. Build revenue projections by estimating TAM, market share and other reasonable assumptions.

4. Build a cost model incorporating manufacturing, supply chain and other relevant verticals;

brainstorm with the team on how best to allocate overhead.

5. Identify <5 key high-level metrics which will drive the business model (For ex. Breakeven)

1. An editable spreadsheet, with all critical assumptions clearly identified and linked to formulae

used in other parts of the spreadsheet. Provide comments wherever relevant to ensure easy

readability and handover to the Knox team.

2. High-level dashboard with <5 primary metrics the company should monitor as they bring the

product to market; (Optional) include additional secondary metrics

3. Regular update emails and brainstorming meetings with the team (as you deem fit)

Help needed

Deliverables

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Work with Knox to design a business plan which can be presented to

new investors; we estimate total workload at 40 hours (1 credit)

5 PROJECT DETAILS


HAAS CREDITS1)

1

TOTAL EST. HOURS

40

Project 2: Author comprehensive business plan


Design a business plan capturing critical elements such as industry survey, competition

profile and go-to-market strategy, which will serve as a pitch document for new investors.

OPPORTUNITY

PROJECT DETAILS

TARGET

COMPLETION

DATE

APR

27


LOW HIGH

1. Understand Knox‟s current business model through oral interviews with the founding team.

2. Survey the medical devices landscape and design a „Market Analysis‟ which includes at least :

i) Competition profile, ii) Customer buying patterns, iii) Distribution and Channel strategy

3. Design Product‟s Go-to-market strategy which includes at least: i) Marketing, ii) Pricing and iii)

Sales, strategies and identify milestones to track progress of implementation of strategy.

4. Brainstorm with team to identify future human resource requirements and create professional

Bios of the existing founding team.

1. A Business plan document which is both comprehensive in content and reasonably well

presented aesthetically to serve as a pitch document the team can use for communicating

with future investors.

2. High-level milestones to help the team track the progress of implementing the business plan.

3. Regular update emails and brainstorming meetings with the team (as you deem fit)

Help needed

Deliverables

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Project staffed

successfully ✓

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WattTime is developing a technology to help large corporations

manage and optimize the carbon footprint of their power consumption

6 WATTTIME


QUICK PROFILE

DESCRIPTION

WattTime is developing algorithms

to help large corporates manage

and optimize their carbon

emissions, by providing data and

insight into location/time specific

carbon footprints of their electric

power consumption

INDUSTRY

Renewables, carbon management


WattTime (2014)

WEBSITE

http://www.watttime.org/

CORE TEAM

Gavin McCormick, Co-Founder/CEO

PhD Candidate (Environmental & Resource Economics), Berkeley

A former economic analyst, Gavin has extensive experience in the national

and regional GHG emissions trading policies. At Berkeley, Gavin‟s work

focuses on location/time-specific carbon footprints of electricity generation

Anna Schneider, Co-Founder/CTO

PhD (Biophysics), Berkeley

A recipient of the Forbes 30 under 30 award, Anna is a data products

developer, social entrepreneur, and interdisciplinary PhD researcher with

experience in cleanweb, machine learning, and science communication

Nathan Davis, COO

BS (Cell Biology), University of Vermont

A biologist by training, Nathan started his career in the lab before making the

switch to investment and equity analysis in the biotechnology and life

sciences space. Nathan joined WattTime in late 2014

COMPANY PROFILE

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Create the onboarding process for WattTime’s first customers

6 PROJECT DETAILS

Source: WattTime, The Foundry, HVF

HAAS CREDITS1)

1

TOTAL EST. HOURS

40

Project 1: New Customer Onboarding


Get the WattTime team ready to present their product, pricing options, and next steps for

onboarding their first customers.

OPPORTUNITY

PROJECT DETAILS

TARGET

COMPLETION

DATE

APR

27


LOW HIGH

1. Review their current value proposition and the marketing materials

2. Evaluate potential pricing models and propose a solution the allows for various customer

types and custom integration scenarios

3. Define the process for accepting and retaining customers

4. Recommend best practices for business development in this sector

1. A spreadsheet comparing pricing models and projected financial outcomes

2. A document outlining the process for onboarding and maintaining customers


Help needed

Deliverables

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BioInspira is a biosensor company whose technology is capable of

detecting trace amounts of a wide variety of gases

2 BIOINSPIRA


QUICK PROFILE

DESCRIPTION

BioInspira is developing a

bioengineered sensor matrix

capable of detecting trace

amounts of charged particles in

the air. Applications range from

biomarker detection in human

breath, to explosive detection

INDUSTRY

Biotech, IoT


BioInspira (2014)

WEBSITE

http://www.bioinspira.com/

CORE TEAM

Po-Jui Chiu, Co-Founder/CEO

MEng (Bioengineering), Berkeley; BS (Chemical Eng.), Natl. Taiwan Uni.

Currently a graduate researcher at the Berkeley Lab, Po-Jui has extensive

experience working with 3D culture techniques and in the development of

advanced bioengineered nanomaterials

Don-Hong Wang, Co-Founder

PhD (Genetics, Drug Discovery), UC Davis

A postdoctoral fellow at Stanford Medicine, Don-Hong has 10 years of

experience in molecular biochemistry, and targeted therapy utilizing novel

multiplex technology with biological and chemical libraries

Benson Fan, Co-Founder/CTO

MEng (Bioengineering), Berkeley; BASc (Nanotechnology), Waterloo

A published expert in biosensors, bio-photonics and microfluidics, as well as

drug delivery and drug encapsulation, Benson focuses on developing the

company‟s organic electronics, and micro-fabrication techniques

COMPANY PROFILE

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Work with BioInspira to identify and negotiate a pilot study for their

technology; we estimate total workload at 40 hours (1 credit)

2 PROJECT DETAILS


HAAS CREDITS1)

1

TOTAL EST. HOURS

40

Project 1: Product Market Fit and pilot study negotiation


Help the BioInspira team determine the best commercial use-cases for their sensor

technology; identify potential industry partners and help initiate/negotiate a pilot study

OPPORTUNITY

PROJECT DETAILS

TARGET

COMPLETION

DATE

APR

27


LOW HIGH

1. Review existing work done on potential applications (by C2M team and MEng group)

2. Propose and agree a framework to evaluate best commercial use cases for technology

3. Help identify and initiate relationships with contacts in relevant industry companies

4. Help the team design a storyline or argument to convince a company to allow and support a

real-world pilot of BioInspira‟s sensor technology

1. A spreadsheet summarizing existing thoughts on applications, along with a simple

prioritization framework to identify most promising use cases for BioInspira‟s sensor

2. A document summarizing research conducted into relevant industry companies, along with

potential contacts for the team


Help needed

Deliverables

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Project staffed

successfully ✓

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Project profile pending

3 PROJECT DETAILS

Source: HVF

HAAS CREDITS1)

1

TOTAL EST. HOURS

35

Project 1


xxx

OPPORTUNITY

PROJECT DETAILS

TARGET

COMPLETION

DATE

APR

5

FLEXIBILITY OF TIMELINE

LOW HIGH

Help needed

Deliverables

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Project staffed

successfully ✓

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70W EBF

(foundry) project listing_vf

Documents

foundry project

berkeley startups

hvffoundry partnership

current foundry companies

hvf partnership

christian kaas

partnership source

berkeley students